1. Jogroup under its main trading division JOI Ltd commenced operations in 1967 and was subject to a
management buyout in 2005.
Jogroup specialises in procurement for retail stores as well as for professional promotional marketing
campaigns and customer incentive schemes.
We offer best-in-class procurement of bespoke product ranges with the emphasis on good quality/best
price performance.
Product specialisms include:
Clothing; Soft Toys; Bags; Electronics; Ceramics; Take-away mugs; Framed Pictures & Mirrors; Clocks;
Accessories; General Sourcing
The company also operates a facilitation advice service, for the ever expanding Chinese market.
1
BACKGROUND
Company Background
MANUFACTURING
CONTROL
PROMOTIONAL
MARKETING
OPERATIONAL
LOGISTIC
DELIVERING
PRODUCT
JOGROUP
2. Products & Systems
Jogroup’s management systems are bespoke for each customer and
product produced, but as a general overview, we offer:
• Trend advice
• Product advice
• Design
• Prototyping
• Bespoke critical path management
• EU safety testing certifications
• Factory audit supervision
• Production control
• Product inspection
• Logistics control. We can deliver anywhere in the
world
• Franchise distribution advice
• Bespoke sourcing for extra-ordinary projects.
This is primarily done through our operational
centres in Bulgaria, China and Egypt
PRODUCTSANDSYSTEMS
2
JOGROUP
MANUFACTURING
CONTROL
PROMOTIONAL
MARKETING
OPERATIONAL
LOGISTIC
DELIVERING
PRODUCT
4. The Compare the Market ad campaign is arguably
one of the most famous of its generation.
The Meerkats have become cult characters – despite
representing a product category that is inherently
low-interest.
So wouldn’t a free toy of
the popular characters
prove the perfect
purchase incentive?
We are responsible for the manufacturing and
development of the toys; accreditation/ethical
compliance, ongoing quality control, shipping and UK
warehousing – fundamentally ensuring that the
famous meerkats make it safely from Russia (well,
China actually) to reach their adoring public!
CASE STUDY 1
CASEHISTORIES
BGL
4
JOGROUP
5. The Disney
StoreSeen the film, got the T-shirt. Actually, that’s
not the half of it. We have worked closely with
The Disney Store for over 15 years, being their
major supplier we helped them to grow from
relatively small beginnings to the substantial
European retailer it is today.
As one of its main
children’s wear suppliers,
we have designed,
sourced, produced and
distributed worldwide
millions of highly complex
and attractively
embellished products for
them.
CASEHISTORIES
CASE STUDY 2
5
JOGROUP
6. EDF Energy’s Zingy character has brought its
cheerful personality to a challenging sector for a
while now, in keeping with EDF’s “Feel Good
Energy” proposition. And Zingy merchandise is
proving very popular with EDF’s own employees,
just as it most surely will with loyal customers.
In a cost-obsessed
category, Zingy
merchandise provides a
branded point of difference
for EDF while helping to
convey energy efficient
messages.
EDF
CASE STUDY 3
CASEHISTORIES
6
JOGROUP
7. “Kelly Brook at New Look” was one of the UK’s
first celebrity tie-ins by a major UK retailer.
We conceived the idea for the collection, brought
the parties together and then designed and
executed the ranges. But that’s not all we did; we
also followed up on the fine detail to give the
collection a point of difference both with the
design and the fit. Kelly’s hourglass figure helped
New Look to attract tens of thousands of new
customers away from their competitors.
In the celebrity obsessed
country we live in, where
stars fall in out of favour
like a soap opera, Kelly’s
collection still endures after
more than 8 years.
Kelly Brook
CASE STUDY 4
CASEHISTORIES
7
JOGROUP
8. JOGROUP
2 PALACE GATE
HAMPTON COURT ROAD
EAST MOLESEY
KT8 9BN
+44 (0)208 827 0190
marketing@jogroup.co.uk
www.jogroup.co.uk
8
CONTACT
JOGROUP
https://www.google.co.uk/maps/place/East+Molesey,+Molesey,+East+Molesey+KT8+9BN/@51.404612,-
0.341858,17z/data=!4m2!3m1!1s0x48760b122f06d8df:0x9724b2793a3cee03
We are located directly opposite the gates of
Hampton Court Palace, easily accessible from the
A3 and Kingston by road, and a 3 minute walk
from Hampton Court Train Station which has a
regular 30 minute service from London Waterloo.