This presentation (available in both English and Italian) for a regional business conference in Rovereto, Italy describes the growing market for "green" products, identifies business opportunities and sustainability strategies and offers suggestions for regional green strategy development.
Positioning Your Neighborhood for Economic Development
L’energia del futuro per l’economia del presente: Opportunità per le imprese nella “Green Economy”
1. Robert Weissbourd
RW Ventures, LLC
11 Settembre 2010
Sala Conferenze, MART
Rovereto
L’energia del futuro per
l’economia del presente:
Opportunità per le imprese nella
“Green Economy”
2. Agenda
I. Definire la Green Economy
II. Opportunità Dirette
III. Strategie Economiche Regionali
IV. Opportunità Indirette - Cambiamento Sistemico
V. Strategie per la Sostenibilità
3. L’Economia del Futuro Sarà Verde
L’economia americana del futuro sarà… a basse emissioni di CO2.
-- Larry Summers, Chief Economic Adviser del Presidente
MillionsofU.S.Dollars
Investimenti in efficienza
energetica degli edifici
1,200
1,000
800
600
400
200
0
2005 2006 2007 2008 2009
Source: Cleantech Group, LLC
2030
Source: Bloomberg New Energy Finance
Investimenti globali attesi in
energia pulita
BillionsofU.S.Dollars
600
500
400
300
200
100
0
2005
2010
2015
2020
2005
4. Che cos’è di preciso la Green Economy?
Primo, fattori causali …
Riscaldamento globale e
inquinamento
Prezzi elevati dei
combustibili fossili
Domanda di prodotti
ecosostenibili
5. Che cos’è di preciso la Green Economy?
Primo, fattori causali …
La domanda di tecnologie a basse emissioni di CO2 sta trainando
la crescita del settore Green Tech.
Domanda di generazione di
energia pulita
Domanda di prodotti che
riducono i consumi energetici
Domanda di prodotti che
riducono l’inquinamento
6. Aumentare la produzione di energia pulita
Fonti di energia
pulita
La crescita dell’energia pulita coinvolge i settori della produzione,
stoccaggio e costruzione di infrastrutture.
Wave Energy Biomass Power
Wind Geothermal Solar Fuel Cells Hydro
8. Ridurre il consumo energetico
Prodotti che
risparmiano energia
Processi che
risparmiano energia
9. Sistemi che
risparmiano energia
Ridurre il consumo energetico
Prodotti che
risparmiano energia
Processi che
risparmiano energia
Le opportunità di risparmio energetico coinvolgono
tutti i settori, economici e non
10. Un paragone con le tecnologie dell’informazione
Come per l’IT, Green Tech cambierà il modo in cui ogni azienda opera
Produttori Utenti
11. I molti segmenti della Green Economy
I segmenti della green economy sono variegati e non ben definiti
Function Category Segment
Increase
Clean Energy
Generation
Energy source Wind Solar Geothermal Biopower Hydro Wave Alt. Fuels
Energy storage Fuel Cells Advanced Batteries Hybrid Systems
Energy infrastructure Transmission Management Smart Grids
Reduce
consumption
of energy
and natural
resources
Products
Appliances Lighting Building
Materials
Water
Conservation
Audits &
Retrofits
Sust. Design &
Construction
Alt.
Vehicles
Processes
Life cycle design Packaging Smart Production Recycling
Sustainable Forestry Sustainable Aquaculture Sustainable Food Processing
Systems Logistics Transit Systems Local Food Systems
Reduce
pollution
Products Non-toxic and renewable materials Non-toxic cleaning products
Systems Ecosystem Regeneration Industrial Ecology Land Conservation
Services
Waste and Wastewater
Management
Air and Water
Purification
Emissions
control
Organic
Farming
Support Services Research &
Development
Advocacy &
Policy
Education Green
Consulting
Green
Finance
Green Real
Estate
13. Agenda
I. Definire la Green Economy
II. Opportunità Dirette
III. Strategie Economiche Regionali
IV. Opportunità Indirette - Cambiamento Sistemico
V. Strategie per la Sostenibilità
15. Identificare le opportunità nella Green Economy
Comprendere i mercati emergenti e le loro filiere:
l’esempio dell’energia eolica
16. Identificare le opportunità nella Green Economy
Materiali Componenti Produttori Logistica Utilizzo finale
Comprendere i mercati emergenti e le loro filiere:
l’esempio dell’energia eolica
Le aziende possono adattare capacità esistenti ai mercati emergenti
17. Esempio: Inserirsi nella filiera “verde”
Un fornitore automobilistico ha creato una linea di campane del cambio
per produttori di energia eolica.
New 42,000 sq foot
facility
Gearbox housings
18. Esempio: Scoprire un mercato emergente
Una ditta metalmeccanica ha creato nuove linee di prodotti nei settori
dei tram e dell’energia dal moto ondoso.
22. Agenda
I. Definire la Green Economy
II. Opportunità Dirette
III. Strategie Economiche Regionali
IV. Opportunità Indirette – Cambiamento Sistemico
V. Strategie per la Sostenibilità
23. Sviluppo di strategie economiche regionali
Identificare le
opportunità emergenti
Applicare strategie di sviluppo comprovate alle opportunità della Green
Economy
Settori
24. Sviluppo di strategie economiche regionali
Identificare le
opportunità emergenti
Applicare strategie di sviluppo comprovate alle opportunità della Green
Economy
Analizzare le
risorse locali
Settori
25. Sviluppo di strategie economiche regionali
Identificare le
opportunità emergenti
Applicare strategie di sviluppo comprovate alle opportunità della Green
Economy
Analizzare le
risorse locali
Individuare i bisogni
di sviluppo
Settori
26. Sviluppo di strategie economiche regionali
Identificare le
opportunità emergenti
Applicare strategie di sviluppo comprovate alle opportunità della Green
Economy
Analizzare le
risorse locali
Individuare i bisogni
di sviluppo
Sviluppare prodotti
e servizi
Settori
27. Esempio: Supportare il passaggio all’eolico
Sviluppo di strategie regionali a partire dalla base industriale esistente
Great Lakes Wind Network (GLWN)
Opportunità Emergenti:
Crescita del settore eolico
Supporto per l’industria eolica da
parte del governo
Risorse Regionali:
Forte base industriale (produzione
di componenti)
Presenza di centri di R&D
Reti di industrie (WIRE-Net)
Bisogni:
Aumentare i punti di contatto tra
industrie e produttori di energia
eolica
Conoscenza dei bisogni del settore
dell’eolico da parte delle industrie
locali
Prodotti e Servizi:
Mappa interattiva della filiera
Workshop sulla filiera
Valutazioni on-site
28. Esempio: Riconvertire un settore
Green Building Products Initiative (GBPI) in Pittsburgh
Building Supply Industry
Prodotti e Servizi:
Identificazione di possibili linee di prodotti
Eventi e scambi di informazioni sul Green training
Sovvenzioni per product development innovativo
Elenco online di prodotti per il Green Building
Assistenza per certificazioni, etichettatura, marketing, ecc.
Favorire il processo di riconversione per soddisfare gli standard di sostenibilità
29. Esempio: Stimolare la domanda di mercato
Energy Score genera domanda e riduce i costi di transazione per la
ristrutturazione degli edifici.
31. Agenda
I. Definire la Green Economy
II. Opportunità Dirette
III. Strategie Economiche Regionali
IV. Opportunità Indirette – Cambiamento Sistemico
V. Strategie per la Sostenibilità
32. La domanda per prodotti locali genera opportunità per le aziende locali
Produzione Locale
Sistemi di Produzione Locale
Cibo coltivato/prodotto
localmente
Irv and Shelly’s Fresh
Picks
Chicago’s Downtown
Farmstand
Filiera di produzione locale
Great Lakes Wind
Network
Green Building Products
Initiative
33. Transit Oriented Development
e infrastruttura per i trasporti
TOD produce nuova attività economica
e nel contempo riduce costi ed emissioni di CO2.
Efficienza Spaziale
Migliorare l’infrastruttura per
i trasporti
Incentivare quartieri
compatti, a misura di pedoni e
con un mix di usi abitativi e
commerciali
Incentivare l’uso di biciclette
tramite rastrelliere e piste
ciclabili
35. Agenda
I. Definire la Green Economy
II. Opportunità Dirette
III. Strategie Economiche Regionali
IV. Opportunità Indirette – Cambiamento Sistemico
V. Strategie per la Sostenibilità
36. Sostenibilità: Un bene per tutte le aziende
Operare in modo ecosostenibile fa bene ai profitti.
Cost Savings Resilience Branding
Liability Avoidance
37. Una via verso la sostenibilità
Azioni specifiche vanno determinate
in base alle caratteristiche di ogni azienda
38. Esempio di successo sostenibile
South Coast Mold, Inc.
Officina meccanica di 35
anni con 8 dipendenti a
Irvine, CA
In un anno:
Ridotto consumo
energia del 20%
Risparmiato più di
$1,600 in spesa
energetica
Registrato gli introiti
più alti della sua storia
L’ecosostenibilità genera risparmio e migliora il brand.
40. Robert Weissbourd
RW Ventures, LLC
11 Settembre 2010
Sala Conferenze, MART
Rovereto
L’energia del futuro per
l’economia del presente:
Opportunità per le imprese nella
“Green Economy”
Editor's Notes
- Analysis by International Energy Agency showed that over the past three years, annual investments in low-carbon energy technologies
averaged approximately USD 165 billion. Implementing a scenario with strong support for a low carbon future would require investments to reach approximately USD 750 billion per year by 2030 and rise to over USD 1.6 trillion per year from 2030 to 2050. The level of investment doubles in the latter period as a result of increased demand for cars and other consumer products, which rises alongside incomes in emerging and developing countries.
--http://www.iea.org/textbase/npsum/etp2010sum.pdf
Harmful effects of carbon in atmosphere on climate (greenhouse effect) and increasing fossil fuel prices are causing people to look for ways to reduce carbon emissions. The demand for low carbon technologies is creating a market for alternative energy sources and technologies that reduce consumption of (fossil-based/dirty) energy.
Although desire for low carbon is driving demand, that’s not the goal of green economic development.
Larry Summers quote:
"The rebuilt American economy must be more export-oriented and less consumption-oriented, more environmentally oriented and less fossil-energy-oriented, more bio- and software-engineering-oriented and less financial-engineering-oriented, more middle-class-oriented and less oriented to income growth that disproportionately favors a very small share of the population."
Harmful effects of carbon in atmosphere on climate (greenhouse effect) and increasing fossil fuel prices are causing people to look for ways to reduce carbon emissions. The demand for low carbon technologies is creating a market for alternative energy sources and technologies that reduce consumption of (fossil-based/dirty) energy.
Although desire for low carbon is driving demand, that’s not the goal of green economic development.
Larry Summers quote:
"The rebuilt American economy must be more export-oriented and less consumption-oriented, more environmentally oriented and less fossil-energy-oriented, more bio- and software-engineering-oriented and less financial-engineering-oriented, more middle-class-oriented and less oriented to income growth that disproportionately favors a very small share of the population."
http://media-2.web.britannica.com/eb-media/89/23889-004-9BE09A6D.jpg - iMac manufacturing plant
http://www.slashgear.com/gallery/data_files/7/4/Sunset_office.jpg - office with computer
Fair to say that econ development efforts focus on first 8 segments?
Segments making green products:
Clean Energy Generation, Energy Storage, Energy Infrastructure, Energy Efficiency, Transportation and Logistics, Green Construction, Materials and Nano-Technology, Manufacturing and Industrial
Segments making products greenly:
Agriculture
Not sure where pollution mitigation and conservation fits
Support services provide green services not products
Also talk about the wide variety of materials, components and human capital that can open doors for a companies; opportunities across large spectrum
Examples (many more in folder of notes):
Materials:
Steel
Aluminum
Rubber
Wood
Fiberglass
Silica
Limestone
Borates
Recycled glass
Soda ash
Components:
Bond wire
Diode
Nacelle Case, Frame
Brakes
Ball Bearings
Motors
Gear box
Encapsulant
Inverter
Pump
Human Capital: redeployment of skilled workers;
former Maytag production workers attract windmill blade co.
Also talk about the wide variety of materials, components and human capital that can open doors for a companies; opportunities across large spectrum
Examples (many more in folder of notes):
Materials:
Steel
Aluminum
Rubber
Wood
Fiberglass
Silica
Limestone
Borates
Recycled glass
Soda ash
Components:
Bond wire
Diode
Nacelle Case, Frame
Brakes
Ball Bearings
Motors
Gear box
Encapsulant
Inverter
Pump
Human Capital: redeployment of skilled workers;
former Maytag production workers attract windmill blade co.
Automotive industry supplier won a 5-year, $7 million contract to produce gearbox housings for Clipper Windpower
Opened 42,000 square-foot facility, purchased new equipment
Anticipated hiring 20 new workers to keep up with demand
Company based in Commerce Township, MI; new facility in nearby Wixom, MI
Spent $7.5 million on new milling and turning machines, $2.5 million on pair of 30-ton cranes. New facility and equipment will enable company to machine parts more quickly.
http://www.mlive.com/businessreview/oakland/index.ssf/2008/09/manufacturers_retool_for_wind.html
Oregon Iron Works (OIW)
Welding and fabrication shop since 1945
Entered industries including defense, nuclear, streetcars and ocean wave energy system
Subsidiary company United Streetcar recently became the only streetcar producer in the U.S.
Poised to meet growing demand for streetcars across county, allowing them to hire many more workers.
OIW began as a traditional welding and fabrication shop in 1945, with a focus on the hydroelectric, bridge and civil construction industries. Since then they have entered numerous industries, from defense to nuclear to more recently streetcars and ocean wave energy systems.
OIW has proven itself able to adapt its technologies to new products.
The company has successfully diversified and expanded into new markets, going from 12 employees and $850,000 in sales in 1975 to 400 employees and $120 million in sales in 2009.
Subsidiary company United Streetcar recently became only streetcar manufacturer in U.S – how they did it:
Recognized the void
When OIW VP Chandra Brown heard that Portland imported streetcars for its system from the Czech Republic (a company called Skoda) because there were no domestic suppliers, she realized her company could fill the void.
Solicited help from the government
Reached out to city and county officials who in turn helped them contact their congressional delegation to request a $4 million appropriation to build a prototype streetcar, which they were granted.
Obtained an exclusive license to manufacture and sell the Skoda streetcars in the U.S., rather than designing their own car from scratch.
Saved time and money, especially because OIW is primarily a manufacturer and not a designer
Adapted existing technologies to build the streetcar.
The prototype car successfully passed all tests and is ready for market.
United Streetcar is now poised to meet the demand for streetcars across the country.
Several cities across the United States are developing streetcar systems
which, as a form of public transit, promote location efficiency and reduce carbon emissions from cars
United Streetcar has a contract to build six more cars for Portland, OR and seven cars for Tuscon, AZ.
OIW hired 20 additional workers for streetcar production, and with the capacity to make 20-50 streetcars annually, they may be able to hire up to 300 new employees as more orders come in.
Additionally, the streetcars are made up of parts from 100+ vendors who may see an uptick in business and employment due to the streetcar market
OIW has a knack for identifying a niche, figuring out how to build it, and then spreading the story. They have also been very successful partnering with the government.
First example – waste to energy
Wood scraps fuel for biomass power plants
http://hurricanecandice.files.wordpress.com/2008/03/biomass_cs.jpe?w=468
Second exampe – by-product synergy, waste to profit
Company A’s waste (in this case non-recyclable plastic) Company B’s product (in this case plastic curb stop)
Photos based on example of Curb Appeal and Baxter Healthcare, among other companies in Chicago Waste to Profit Network
Curb Appeal Story:
SUMMARYCurb Appeal Materials uses unrecyclable plastics from Baxter Healthcare, computer casings from the City of Chicago Household Hazardous Waste and Computer Recycling Facility and paint buckets from Sherwin Williams in the construction of curb stops. The curb stops are in turn installed at Network member facilities using Cook Composites and Polymers , the City of Chicago Department of Fleet Management and the Chicago Center for Green Technology.ORGANIZATIONS INVOLVEDCurb Appeal MaterialsBaxter HealthcareSherwin WilliamsCook Composites and PolymersDepartment of Fleet ManagementChicago Center for Green Technology WASTE INVOLVEDUnrecyclable plastic (mixed, contaminated plastic)In general, it is not economically viable to separate and recycle mixed and contaminated plastics in the United States. Network member, Curb Appeal Materials, developed a technology to recycle mixed and contaminated plastics into an extrudable building material suitable for numerous applications. With this innovative technology developed and market ready, Curb Appeal was seeking new sourcing and market opportunities for its application.THE WASTE TO PROFIT CONNECTIONChicago Waste to Profit Team Members identified sources of mixed and contaminated plastics at Baxter Healthcare and Sherwin Williams and combined them with recycled computer casings collected from Chicago citizens at the City of Chicago’s Household Hazardous Chemical and Computer Recycling Facility. The City of Chicago and Cook Composites and Polymers purchased curb stops made from the extruded materials and Sherwin Williams requested a sound wall to enclose prohibitively loud equipment on the factory floor. This effectively closed an industrial loop by productively reusing waste generated by these facilities at those same facilities. ACHIEVEMENTS15 Tons of plastic waste diverted from landfill to date; likely 50+ additional tons will be diverted from spin-off projectsNew standards established for City Department procurementCO2 diverted by use of low energy recycling into new material as opposed to landfillPotential for jobs to be created as business growsClosed loop life cycle for previously non-recyclable plastics
First example – waste to energy
Wood scraps fuel for biomass power plants
http://hurricanecandice.files.wordpress.com/2008/03/biomass_cs.jpe?w=468
Second exampe – by-product synergy, waste to profit
Company A’s waste (in this case non-recyclable plastic) Company B’s product (in this case plastic curb stop)
Photos based on example of Curb Appeal and Baxter Healthcare, among other companies in Chicago Waste to Profit Network
Curb Appeal Story:
SUMMARYCurb Appeal Materials uses unrecyclable plastics from Baxter Healthcare, computer casings from the City of Chicago Household Hazardous Waste and Computer Recycling Facility and paint buckets from Sherwin Williams in the construction of curb stops. The curb stops are in turn installed at Network member facilities using Cook Composites and Polymers , the City of Chicago Department of Fleet Management and the Chicago Center for Green Technology.ORGANIZATIONS INVOLVEDCurb Appeal MaterialsBaxter HealthcareSherwin WilliamsCook Composites and PolymersDepartment of Fleet ManagementChicago Center for Green Technology WASTE INVOLVEDUnrecyclable plastic (mixed, contaminated plastic)In general, it is not economically viable to separate and recycle mixed and contaminated plastics in the United States. Network member, Curb Appeal Materials, developed a technology to recycle mixed and contaminated plastics into an extrudable building material suitable for numerous applications. With this innovative technology developed and market ready, Curb Appeal was seeking new sourcing and market opportunities for its application.THE WASTE TO PROFIT CONNECTIONChicago Waste to Profit Team Members identified sources of mixed and contaminated plastics at Baxter Healthcare and Sherwin Williams and combined them with recycled computer casings collected from Chicago citizens at the City of Chicago’s Household Hazardous Chemical and Computer Recycling Facility. The City of Chicago and Cook Composites and Polymers purchased curb stops made from the extruded materials and Sherwin Williams requested a sound wall to enclose prohibitively loud equipment on the factory floor. This effectively closed an industrial loop by productively reusing waste generated by these facilities at those same facilities. ACHIEVEMENTS15 Tons of plastic waste diverted from landfill to date; likely 50+ additional tons will be diverted from spin-off projectsNew standards established for City Department procurementCO2 diverted by use of low energy recycling into new material as opposed to landfillPotential for jobs to be created as business growsClosed loop life cycle for previously non-recyclable plastics
Step 1: Identify emerging green market opportunities
High level: look at growth sectors in region and nation (image 1)
Understand supply chains and cluster activities for growth sectors (image 2)
Examine market enabling environment, i.e. barriers and incentives:
shifting consumer and B2B demand
transaction costs
government requirements or subsidies
Step 2: Analyze the region’s assets in relation to green sectors
Existing firms in green supply chains/clusters (image 5)
Existing firms that could easily transition
Human capital – necessary skills in labor pool? (image 4)
Infrastructure (image 3)
Public and civic institutional environment
Step 3: Determine asset and market development needs
Financing (image 6)
Employee training (image 7)
Supply chain development
firm recruitment or start up
Cooperative networks
R&D and technical development
Barriers to market emergence (image 8)
Step 4: Develop and deliver products and services to address needs
Clean tech venture capital funds (image 9)
Green cluster based training institutes
Clean tech incubators – commercialization support
Networks of stakeholders – firms, researchers, financial institutions, utilities, industry associations, etc. (image 10)
Shared R&D, market analysis, on-going information, etc.
Step 1: Identify emerging green market opportunities
High level: look at growth sectors in region and nation (image 1)
Understand supply chains and cluster activities for growth sectors (image 2)
Examine market enabling environment, i.e. barriers and incentives:
shifting consumer and B2B demand
transaction costs
government requirements or subsidies
Step 2: Analyze the region’s assets in relation to green sectors
Existing firms in green supply chains/clusters (image 5)
Existing firms that could easily transition
Human capital – necessary skills in labor pool? (image 4)
Infrastructure (image 3)
Public and civic institutional environment
Step 3: Determine asset and market development needs
Financing (image 6)
Employee training (image 7)
Supply chain development
firm recruitment or start up
Cooperative networks
R&D and technical development
Barriers to market emergence (image 8)
Step 4: Develop and deliver products and services to address needs
Clean tech venture capital funds (image 9)
Green cluster based training institutes
Clean tech incubators – commercialization support
Networks of stakeholders – firms, researchers, financial institutions, utilities, industry associations, etc. (image 10)
Shared R&D, market analysis, on-going information, etc.
Step 1: Identify emerging green market opportunities
High level: look at growth sectors in region and nation (image 1)
Understand supply chains and cluster activities for growth sectors (image 2)
Examine market enabling environment, i.e. barriers and incentives:
shifting consumer and B2B demand
transaction costs
government requirements or subsidies
Step 2: Analyze the region’s assets in relation to green sectors
Existing firms in green supply chains/clusters (image 5)
Existing firms that could easily transition
Human capital – necessary skills in labor pool? (image 4)
Infrastructure (image 3)
Public and civic institutional environment
Step 3: Determine asset and market development needs
Financing (image 6)
Employee training (image 7)
Supply chain development
firm recruitment or start up
Cooperative networks
R&D and technical development
Barriers to market emergence (image 8)
Step 4: Develop and deliver products and services to address needs
Clean tech venture capital funds (image 9)
Green cluster based training institutes
Clean tech incubators – commercialization support
Networks of stakeholders – firms, researchers, financial institutions, utilities, industry associations, etc. (image 10)
Shared R&D, market analysis, on-going information, etc.
Step 1: Identify emerging green market opportunities
High level: look at growth sectors in region and nation (image 1)
Understand supply chains and cluster activities for growth sectors (image 2)
Examine market enabling environment, i.e. barriers and incentives:
shifting consumer and B2B demand
transaction costs
government requirements or subsidies
Step 2: Analyze the region’s assets in relation to green sectors
Existing firms in green supply chains/clusters (image 5)
Existing firms that could easily transition
Human capital – necessary skills in labor pool? (image 4)
Infrastructure (image 3)
Public and civic institutional environment
Step 3: Determine asset and market development needs
Financing (image 6)
Employee training (image 7)
Supply chain development
firm recruitment or start up
Cooperative networks
R&D and technical development
Barriers to market emergence (image 8)
Step 4: Develop and deliver products and services to address needs
Clean tech venture capital funds (image 9)
Green cluster based training institutes
Clean tech incubators – commercialization support
Networks of stakeholders – firms, researchers, financial institutions, utilities, industry associations, etc. (image 10)
Shared R&D, market analysis, on-going information, etc.
WIRE-Net recognized opportunity for wind industry based on regional characteristics (first image: the wind of opportunity blows)
Formed non-profit supply chain advisory group and network of manufacturers
Offers services to help component manufacturers enter wind market and connect with OEMs.
Characteristics that make the region strong for wind:
Strong component manufacturing base
Home to R&D centers
Existing network of manufacturers (WIRE-Net)
Growing wind energy sector
Support for industry from government
Ohio’s Department of Development started a program to assist manufacturers in expanding their facilities and developing workforces to meet wind production demands
There is strong interest in offshore wind development in Lake Erie – Cuyahoga Regional Energy Development Task Force is working to obtain permits and launch pilot project
Ohio passed a renewable portfolio standard in 2008, requiring that 25% of electricity be from advanced sources by 2025, half of which must be renewable sources
List of services:
An interactive GIS map on their website that shows the location of all OEMs and component manufacturers that are part of the network
Supply chain workshops throughout the region that offer potential suppliers the opportunity to discover opportunities and learn what to do to qualify with potential customers
Providing personal introductions and referrals between turbine producers and parts manufacturers
On-site evaluation of components and market opportunities in the wind sector resulting in a WIND Capabilities Profile
Working with companies making component parts to meet the high standards required by turbine manufacturers
Successes and challenges:
Successes
As of the writing of Emerald Cities, GLWN had identified 80 companies supplying parts to wind turbines and visited 180 that are interested in becoming suppliers
Director Ed Weston estimates that 1/3 of the companies he has met with are taking the next steps to find a role in the wind supply chain
Challenges
The transition to the green economy is a slow process
(A manufacturer interested in producing gearbox parts said his company was on an 18 month waiting list for machine tools from Germany; once he gets them it will take another 12 – 18 months to qualify to work with the turbine manufacturer)
Companies face a shortage of skilled labor and applicants willing to participate in the on-the-job training/schooling needed for the positions
(The problem persists even when the companies pay tuition, transportation, and provide time off for school
Possible reasons for this include the fear that manufacturing jobs aren’t secure and the greater prestige of white collar jobs.)
Images:
http://www.wpclipart.com/weather/wind/windy_5.png.html
Green Building Product Initiative (GBPI)
Pittsburgh’s Green Building Alliance wanted existing building supply industry to take advantage of the green building trend.
Created Green Building Product Initiative.
Offers services to help building product manufacturers and service providers increase their presence in the green building market.
Services offered include:
Identifying green market opportunities related to specific product lines, connecting companies to potential customers and projects of interest
Holding green training events and information exchanges
Providing one-on-one assistance with green building issues, including certification, labeling, and marketing questions.
Evaluating current products to determine their green strengths and weaknesses, looking for ways to retool process and recycle/reuse wasted parts.
Granting money for innovative product development and helping companies find additional funding sources.
Listing companies in the online PA Green Building Product Directory, making it easy for architects and designers to find them.
Teaching companies how to implement green manufacturing methods and operate more sustainably.
Advocating on behalf of the green building industry.
Forming the Pennsylvania Green Growth Partnership, a research network made up of area universities that supports technological innovation and commercialization of new green products and methods.
Retrofits make economic sense, but the market is lagging due to high transaction costs
Energy Score is a web-based tool for homeowners and the real estate market that provides:
Energy ratings for homes
Customized recommendations for retrofit improvement
Connections to retrofit professionals
Advantages: Low transaction cost + enables market to value energy efficiency
Chicago’s downtown farmstand – run by Department of Cultural Affairs; storefront that sells produce from local farms as well as other food items from Chicago companies (locally made preserves, chocolate, honey, ice cream, granola, even Lou Malnati’s Pizza and Eli’s Cheesecake)
GLWN and GBPI are the regional organizations already discussed – a big part of their goal is promoting local suppliers of component parts or building materials
Cut Costs
Energy savings from efficiency measures
Savings from reuse and reduction of materials
Regulatory Requirements
Avoid fines
Company Image
Customers increasingly expect sustainability
Distinguish company from competition
Resilience
Less subject to fluctuations in energy prices
The point about distinguishing company from competition may be especially relevant for components suppliers because the companies they are supplying to likely have an especially high desire to have the greenest product they can not just once it’s in use (creating renewable energy, for example) but through the whole supply chain. For example, a wind turbine producer whose primary motivation for going into the wind business is to reduce carbon emissions is unlikely to want parts that were produced with a lot of emissions
Images:
http://blog.verticalresponse.com/verticalresponse_blog/2008/10/5-ways-to-cut-c.html http://islandbreath.blogspot.com/2009_04_05_archive.html
http://www.canyon-news.com/artman2/uploads/2/gavel.gif
http://www.prolone.com/logo_earth_friendly_600x600.jpg
Explore Renewable Energy Use
Solar(p)
Wind (p)
Hydro (p)
Geothermal
Biopower (p)
Biofuels
Etc.
Reduce Energy Use
Energy audit and retrofit (p)
Use energy efficient technologies, i.e. CFLs (p)
Unplug electronics and turn off lights (p)
Improve building insulation (p)
Switch to fuel efficient vehicles
Programmable thermostats
Reduce Waste
Recycle and reuse materials (p)
Eliminate disposables (cups, plates, cutlery) (p)
Print less, rely more on computers
Reduce packaging
By-product synergy (p)
Take-back programs
Think Outside the Building
Incentivize alternative transportation to/from work (p)
Work with supply chain (p)
South Coast Mold, Inc.
35 year old tool and die shop with 8 employees in Irvine, CA
In one year: reduced energy by 20%, saved over $1,600 in energy costs and recorded highest revenues in company history
Motivated by high energy costs and erratic supply
Relied on government program, Energy Star, for advice and product labels
Four targeted improvement areas:
Lighting
Office
HVAC
CNC Machines
More info in folder