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Mobile is the new Godzilla Fort Collins Internet Professionals July 28, 2011
 
Godzilla is Coming
Are you ready? ,[object Object],[object Object],[object Object]
2009  Forecast :  PC vs Smart Phone Shipments Source: http://bit.ly/iZzsbV
2010  Actual  PC vs. Smart Phone Shipments
Shift in Usage ,[object Object],Source: http://read.bi/lFHwKR
Mobile phones to outnumber PCs by 2013 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
We better do something!
[object Object],[object Object]
Smart Phone growth ,[object Object],[object Object],[object Object],[object Object]
Terminology  ,[object Object],[object Object]
Website  usage from mobile devices ,[object Object],[object Object]
Mobile content usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
App  usage on mobile devices ,[object Object],[object Object],[object Object]
% of smartphone users who use apps for: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  app eal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
Current Smartphone Market Share ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tablet Stats ,[object Object],[object Object],[object Object]
Mobile eCommerce ,[object Object],[object Object],[object Object],[object Object],[object Object]
More Mobile eCommerce ,[object Object],[object Object]
& NFC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Mobile Experiences
What do I do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mwuahahahaha!
Why not ,[object Object],[object Object],[object Object]
Mobile is entirely new
Mobile is entirely new ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create a  mobile experience ,[object Object],[object Object],[object Object]
 
[object Object],[object Object]
Start from the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we mobile? ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Your people ,[object Object],[object Object]
Focus on context, goals, and needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy tips ,[object Object],[object Object],[object Object],[object Object]
The problem with your current site ,[object Object],[object Object]
Fighting the inevitable ,[object Object]
Fighting the inevitable ,[object Object],[object Object]
Breaking out of the box ,[object Object],[object Object],[object Object],[object Object],[object Object]
To App or not to App: Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Responsive Web Design is ,[object Object],[object Object],[object Object],[object Object]
Responsive Web Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RWD site – iPad - landscape Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
RWD site – iPad - landscape Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
RWD site – iPad - landscape Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
RWD site – iPad - landscape Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
RWD site – iPad – portrait orientation Website created by CodeGeek.net: view it at http://codegeek.net/amscan-rwd
Responsive Web Design Example ,[object Object]
Mobile Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website created by Debbie Campbell @ Red Kite Creative
Mobile version Website created by Debbie Campbell @ Red Kite Creative
Mobile Website ,[object Object],[object Object],[object Object]
Mobile Frameworks ,[object Object],[object Object],[object Object],[object Object]
Web Apps vs. Native Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Native Apps - benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Native Apps - drawbacks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Devices (We’re in the home stretch)
Devices & Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics
Google Analytics
Tips for Device Support ,[object Object]
Mobile Strategy Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wrapping up ,[object Object],[object Object],[object Object],[object Object]
How’d you get so good so fast? Flickr: Kaptain Kobold
Resources - books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources - web ,[object Object],[object Object],[object Object],[object Object]
Where to find me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile is the new Godzilla Fort Collins Internet Professionals July 28, 2011
[object Object],[object Object]
Going with an App? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
To App or not to App: Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Mobile is the new Godzilla July 2011 FCIP

Editor's Notes

  1. Show example of Amscan.org