1. What does a promotional package for a new album look like?

2. Digipak A digipak is the packaging of a compact cd or dvd which usually consists of a six sided binded panel. The digipak- made from paperboard or cardboard- is most commonly used for special edition cd’s or to promote a new album. The digipak format has become more popular recently for reasons including; allows greater graphic display, they are shatter proof unlike the jewel case form of cd packagaing, they are considered more environmentaly friendly, and they have an overall more pleasant, complex and entriging appearance. Because of this, nearly all digipaks have a theme. For example for this album ‘Teenage Dream’ by Katy Perry, the images are all linked using different sweets and desserts (associating with teenage endulgences ) such as candyfloss as clouds and cd’s in the shape of dohnuts and lolly pop heads.

4. What do typical magazine adverts for new albums look like? Bold, high contrast artists name Subheading/capition Smaller album name Release date Special feature Website link Main image Download option