Rachel Boyd

Hartford, Connecticut Area United States

Director of Digital Marketing at Magellan Health

Advertising / Marketing / PR

Digital strategy leader with a passion for creating authentic, useful content and experiences. 10+ years experience in digital marketing across consumer, media and healthcare industries in both B2C and B2B capacities, with a focus on leading change and defining the opportunity through the digital transformation of those industries. Specialties include: Agile product owner role in website redesigns, digital org development & strategic planning, marketing automation, content marketing, social media strategy & copywriting, application of market research & analytics, user experience optimization, rebranding, new product launches.