Brighton Paid Social deck for Tiktok

1. Tiktok Advertising
Rachel Fellows
Slideshare.Net/rachelfellows7
@girlfromewell

2. ‘Digital Crack Cocaine
for the brain’
Forbes' John Koetsier

3. Why Tiktok?

4. #1 downloaded app in the US

5. 30 Billion downloads

6. Projected 10 million UK users by
2025

7. Average user
app openings
per day
19

8. Kids spend on average 75 mins per day

9. Why is it so addictive?

10. Here comes the
science bit

11. Your brain wants
dopamine

12. When you watch a video you enjoy, you receive an unpredictable
reward, and your brain rewards you with sweet dopamine.

13. But brains are clever… they will adapt
to an unpredictable reward system

14. Oh so like Gambling?

16. EXACTLY LIKE THAT!

17. Addictive Brain Juice
See
video
you like
Brain
rewards
you
You scroll
for your
next ‘hit’
See a
video
you like

18. Tik Tok’s algorithm is designed
to keep you scrolling.
Whereas…

19. Feed based
content from your
friends/advertisers

20. You’re searching
for what to
watch/specific
subscriptions

21. It’s a
captive
audience

22. Is advertising on Tik Tok for
me?

23. Maybe!

24. 3 key
questions
you need to
ask yourself

25. ONE

26. Is your audience there?

27. Lots of targeting options BUT not as
comprehensive as other platforms

28. Location targeting at country level

29. Interest targeting has set categories

30. You can also create your own Audience
segments

31. TWO

32. Do you have resource to create videos
frequently?

33. Creative can start to decay in
just 7 days!

34. Tiktok is built for sound ON!

36. THREE

37. Does Tiktok align with your business
goals?

38. Lead generation vs Brand awareness?

39. Entertainment 1st

40. Message 2nd

41. Top Tips

42. Creative is King (but don’t forget
to change it up!)

43. Message within the 1st 3 seconds

44. Be authentic

45. Use lookalikes

46. Don’t sweat
the
comments

47. Make sure your
creative stands
out
Be Authentic!
Users can smell an ad a
mile off
Target target
target!
Know your audiences tastes
and interests
Sound on!
Key takeaways

48. CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, infographics &
images by Freepik
THANKS!