1. Bridge the
Knowledge Gap
Fact-Based Gaps

2. Fill in the Blank:
“If my leads could only
understand , they’d be
more likely to convert.”
What is your audience missing?

3. Step 1: Identify the Knowledge Gap
● Brand Mission & Experience
● Product/Service Details
● Price, Quality, & Materials
● Convenience & Recommendations
A Fact-Based Gap is when leads are unaware or
uncertain of information that affects their journey.
How do you make sure they know?

4. Compelling content helps readers
understand and remember.

5. Content
Solutions to
Highlight the
Facts.

6. Focus on Evidence and Clarity

7. Provide Expert Interviews

8. Share Customer Observations

9. Survey & Release Results

10. Analyze Conflicting Answers

11. Don’t let another month pass
by with an unsure and
unaware audience.
Let’s Connect.
DM me for a private content
strategy consultation.