1. Business Research Report: Jackson
Laboratory
QNT 561
Professor Kenneth Le Cour
Maritza Herrera, Rachel Krebs, Dorcus Thompson, Alvina Tunney, and Mai Yang

2. Background Information: Jackson
Laboratory
Independent, nonprofit organization that focuses on
mammalian genetics research to improve human health
(The Jackson Laboratory, 2014).
Employees conduct genetic research, provide scientific
services and genetic resources to laboratories around the
world, and educate students on the topic of genetic
research.
Provide scientific resources, techniques, software, and
data to scientists around the world making them a leader
in genomic solutions in the biomedical community.
Website: http://www.jax.org/

3. Hypotheses and Research Questions
 H0: Humans would rather see mice used as test subjects
for medical research over people.
 Ha: Humans would NOT rather see mice used as test
subjects for medical research over people.
 1. Would you rather see humans being used for medical
testing over mice?
 2. Would you consider participating in a research study?
 3. Amount of approval for animal testing?
 4. Would you support a brand of products if it did away
with animal testing?

4. Survey Sample
1. Please indicate age by marking
the appropriate circle.
2. Have you ever been exposed
to any videos or other media
which portrays animal
testing?
3. Are you aware of any brand
products that use animals for
testing?
4. How do you feel about mice
being used for medical
research?
5. Would you rather see humans
used for research instead of
mice?
6. Would you consider
participating in a research
study if it helped humans
with different medical issues?
7. What is your stand in regard
to animal testing? 1-5 scale
8. Would you support a brand of
products if thy did away with
animal testing? Why or why
not?

5. Questions 1 and 2
Question 1 Question 2

6. Questions 3 and 4
Question 3 Question 4

7. Questions 5 and 6
Question 5 Question 6

8. 90% Confidence Interval Test: Question 5
 Sample size n=35
 Sample proportion p (yes) = 21/35
=0.6 = 60%
 Sample proportion q (no) = 14/35
= 0.4 = 40%
 Sample size check p (yes) = 60%, q
(no) = 40%, both great than 15
 To establish 90% confidence
interval value lies within interval
Zalpha/2 = Z0.05/2 = 1.645
 p (yes) +/- 1.645 * sqrt {[p(yes)
+q(no)/n]}
 0.6 + 0.278 = .878 = 87.8%
 0.6 - 0.278 = .322 = 32.2%
Conclusion: We are 90 percent
confident that (0.322, 0.878) or (32.2,
87.8) percent of people would rather
see mice used for testing then
humans.

9. Questions 7

10. Question 8

11. Research Challenges
 Challenges were centered on administering a survey,
collecting data, and interpreting the data.
 Steps to help minimize challenges:
1. Ensure survey questions articulate a clear purpose for
instigating the questionnaire.
2. Demonstrate a clean and uncluttered survey layout
to maximize responses.
3. Understanding that there are many opportunities for
things to go wrong when conducting survey research.

12. Implications and Recommendations
 Conduct further research to answer the following
questions:
 Why did 51% of participants answer neutral on the subject of
animal testing (question 7)
 Lack of understanding of the subject?
 Have they never been exposed to media that portrays animal testing?
 Would neutral be the most chosen answer for other questions if it
was an option?
 Why did 60% of the participants rather see mice used as test
subjects while 60 percent of the participants are willing to
participate in a research study? (questions 5/6)

13. Summary
 The team will fail to reject the null hypothesis (H0) that
humans would rather see mice used as test subjects for
medical research because there is insufficient evidence to
indicate otherwise.
 Survey still had some contradictory results
 Warrants further testing
 Jackson Laboratory can continue to use mice as test
subjects without causing any moral dilemma.

14. References
 Cooper, D. R., & Schindler, P.S. (2011). Business Research Methods
(11th ed.). New York, NY: McGraw-Hill/Irwin
 Handley, C. (n.d.). Validity and Reliability in Research. NATCO The
Organization for Transplant Professionals. Retrieved July 20, 2014
from http://www.natco1.org/research/files/Validity-
ReliabilityResearchArticle_000.pdf
 Nolinske, T. (2010, January 22). Minimizing Errors in Survey
Research. Enzine Articles. Retrieved July 20, 2014 from
http://ezinearticles.com/?Minimizing-Errors-in-Survey-
Research&id=3624628
 Wyse, S. (2012). The four main reasons to conduct surveys.
Retrieved from http://www.snapsurveys.com/blog/4-main-reasons-
conduct-surveys/.