These are scary facts and figures that we need to take notice of, that affect of us if we don't take responsibility for our health. Zestember is a health awareness campaign all about getting people to invest time in their own health and wellbeing, and taking responsibility for their health; our health care system is clogged up with people suffering from preventable illnesses and diseases caused by unhealthy living. The Zestember campaign uses people power, social media and a free download called “30 Ways to Get More Zest” to inspire participants to get healthier. They then “spread the zest” by sharing with others about what they’re doing through social media, by taking a “healthy selfie” or a photo of themselves eating or doing something healthy; they use the hashtags #HealthySelfie and #Zestember in tweets and posts.