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Team Of Professionals
A Market Research Agency Created by Professionals of the Activity
MarketExplore is a MR Agency Based in Morocco Offering Field and
Tabs Services to Internal and Global Clients
West Africa & Middle East –
Covered in Partnership
MarketExplore provides the
Solid Expertise in Ad hoc and
Tracker surveys of the team
allows the ability of responding
to clients’ specific needs.
Field work in different regions of the
country: : B2B & B2C
Given the complementarily of its
offers to its clients a wide range
MarketExplore offers to its clients the latest technologies for data
collection and analysis; such as: an online link dedicated to each client
to monitor the progress of field work on a daily or weekly basis.
Area of Expertise
Complete “toolbox” of Quantitative and Qualitative methodologies
to design a solution that best addresses clients' business needs:
•In Depth Interview
•In Home visits
•Face à Face Studies PAPI, CAPI
using tablets, Street
intercept, in office, in home, or
in central location « CLT »
Wide range of studies
MarketExplore is able to respond to various needs and for
This through the following types of Studies.
•Awareness & Image Studies
•Pricing Research Studies
•Product / Market Diagnostic
•Brand Health Tracking Studies
•Usage et Attitude Studies
•Product & Concept Tests
•Polling Studies « Social &
Provide our Clients a Decisive Information to help them in
Innovation, Competitiveness and Success.
For that MarketExplore teams cares about the quality during all
stages of the project
For this, one of MarketExplore partners, manages
personally fieldwork and controls closely
The right selection of Interviewers
based on the target profile.
Training Interviewers using local
Native Interviewers based in the main
regions of the country
Continuous presence of supervisors in
the Field to support accompaniements
and questionnaires control
Questionnaires scrutiny and phone calls
Our previous references
Given the MarketExplore partners’ number of years experience, the
list of references is very rich.
OFFICE & OPERATION MANAGER
11 years of Experience in Market Research
•A Market Research professional specialist in operations & Fieldwork with over 11 years of extensive background in
Leadership and Management experience in the market research profession with multinational global agencies.
•In his professional career Rachid has experience handling all types of projects such as
Quantitative, Qualitative, PAPI, CATI, CAPI, B2B, Mystery Shopping, Automotive, Central
location, Healthcare, moderations of FGs & IDIs ... Proven ability to recruit, train, develop and maintain a team of
professionals. Excellent interpersonal skills, decision making and strategic planning skills.
•His main specialities include: Operation Management, Cost control & Monitoring, Team building , training&
motivation, Project management, Resource Management, Quality control, Planning, Budgeting & Office Management
•From October 1st, 2013 Office & Operation Manager Partner of MarketExplore
• From March 2006 Field Manager & Head of Field Department at TNS Company
•From 2003 he started his market research career as a Field Manager at Nielsen company
•In 2002 Holder Of Diploma in «Business Management » delivered by Stratford University Washington DC- USA
Fouzi El MAJDAOUI
DATA ANALYSIS MANAGER
14 years of experience in market research
• Fouzi has extensive experience in the treatment and the statistical analysis: Correlation, Regression, Factor
analysis, Analysis of issues relating to complaints:Suggestions for improvements and segmentation
• As a Data Analysis Manager, Fouzi ensure the Monitoring and Checking of data quality , and load testing « tris à
plat », tabulation and base preparation of the TRI*M.
• Fouzi has a keen interest in statistical modeling and the Analysis software namely SPSS, XLSTAT…
• From October 1st 2013 Data Analysis Manager & Partner at MarketExplore
• From 2007 to 2013 DP Manager at TNS Morocco
• From 2002 to 2007 Assistant DP Manager at TNS Morocco
• In 1999, Fouzi has started his professional career with LMS as a Executive Data Analysis.
Saad BENJELLOUN TOUIMI
15 years of experience in market research
• Saad is a Specialist in Field work, Project Management, Interviewers Recruitment & Training, Interviewers
Management, Quality Control, Responsible for the daily operations of the field department and all its
components, Evaluate Interviewers performance and motivate to achieve high productivity.
• Saad has worked in many types of Studies such: PAPI, CATI, CAPI, Satisfaction studies, Usage &
Attitude, Image, Concept test, Central location, Mystery visits, Media, Social polling…
• From October 1st 2013 Field Manager & Partner at MarketExplore
• From 2011 to 2013 Deputy Field Manager at TNS Morocco
• From 2004 to 2011 Assistant Field Manager at TNS Morocco
• From 2001 to 2004 Senior Field Supervisor at TNS Morocco
• In 1998, Saad has started his professional career with LMS as a Field Supervisor.