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Visibility | Traffic | Sales | ROI
MySelf Rachit Gupta – Digital Marketing
Consultant having 4+ years of Experience in
Online Marketing, Strategy Planning &
...
Linkedin - in.linkedin.com/in/mrrachitgupta/
Google+ - https://plus.google.com/+RACHITGUPTA
Skype - ragupta32
Facebook - r...
Digital Marketing
 What is it and Why it Matters?
 Keys to Digital Marketing Success
 Traditional Vs Digital Marketing
...
In simplistic terms, digital marketing is the
promotion of products or brands via one or
more forms of electronic media. D...
Digital marketers monitor things like what is
being viewed, how often and for how long,
sales conversions, what content wo...
Manage complex customer relationships
across a variety of channels – both digital and
traditional.
Respond to and initiate...
Traditional Marketing Digital Marketing
Organic Search (SEO)
Social Media
Pay Per Click (PPC)
Email Marketing
Search engine optimization (SEO) is
the process of affecting the visibility of a
website or a web page in a search
engine'...
Onpage SEO OffPage SEO
Deep Website Analysis
Competitor Analysis
Keywords Analysis
Back link Analysis
Social Engagement An...
Social media optimization (SMO)
is the use of a number of social
media outlets and communities to
generate publicity to in...
Facebook
Twitter
Google+
Pinterest
Linkedin
Pay per click (PPC) (also called
cost per click) is an internet
advertising model used to direct
traffic to websites, in w...
Understanding PPC Campaign Structuring & Setup
Understanding Campaign, AdGroup & Keywords Statistics
Creating Ad Copy’s
De...
Sending email messages with the purpose
of enhancing the relationship of a
merchant with its current or previous
customers...
Google Analytics is a service offered by
Google that generates detailed statistics
about a website's traffic and traffic s...
Google & Bing Certified Trainer.
Live Project Training.
Free Adwords Certification Classes.
100% Placement Assistance.
Int...
Rachit Gupta
Digital Marketing Consultant
Noida, India
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
Digital Marketing Training Noida - SEO, PPC, SMO Classes
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Digital Marketing Training Noida - SEO, PPC, SMO Classes

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Rachit Gupta - Digital Marketing Training Classes helps professionals, graduates become an outstanding marketing expert with extensive training programs including SEO, SMO, and PPC (Google Adwords). Get your SEO/PPC training and Certification Noida.

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Digital Marketing Training Noida - SEO, PPC, SMO Classes

  1. 1. Visibility | Traffic | Sales | ROI
  2. 2. MySelf Rachit Gupta – Digital Marketing Consultant having 4+ years of Experience in Online Marketing, Strategy Planning & Execution. Certifications: - Google Adwords Certified - Bing Ads Certified (MS) - Google Analytics Certified - Google Double Click Certified - Social Media Marketing (HP)
  3. 3. Linkedin - in.linkedin.com/in/mrrachitgupta/ Google+ - https://plus.google.com/+RACHITGUPTA Skype - ragupta32 Facebook - rachitguptawebmaster Twitter - @rachitseo Gtalk – rachit32@gmail.com
  4. 4. Digital Marketing  What is it and Why it Matters?  Keys to Digital Marketing Success  Traditional Vs Digital Marketing  Digital Marketing Channels  SEO  SMO  PPC  Email Marketing
  5. 5. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of marketing channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
  6. 6. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.
  7. 7. Manage complex customer relationships across a variety of channels – both digital and traditional. Respond to and initiate dynamic customer interactions. Extract value from big data to make better decisions faster.
  8. 8. Traditional Marketing Digital Marketing
  9. 9. Organic Search (SEO) Social Media Pay Per Click (PPC) Email Marketing
  10. 10. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
  11. 11. Onpage SEO OffPage SEO Deep Website Analysis Competitor Analysis Keywords Analysis Back link Analysis Social Engagement Analysis Content Quality Analysis Niche Marketing Analysis Social Bookmarking Blogs/Articles Forums Press Release Blog Commenting Blog Pinging Micro Blogging PDF/PPT Creation
  12. 12. Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
  13. 13. Facebook Twitter Google+ Pinterest Linkedin
  14. 14. Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
  15. 15. Understanding PPC Campaign Structuring & Setup Understanding Campaign, AdGroup & Keywords Statistics Creating Ad Copy’s Developing Quality Keyword List Conversion Tracking Increase Conversions Adcopy Optimization Device Performance Monitoring Billing & Reports ReTargeting MCC (My Client Center) QA Session Adwords Exam (Basic & Advanced Search)
  16. 16. Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  17. 17. Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per- click networks, email marketing and digital collateral such as links within PDF documents.
  18. 18. Google & Bing Certified Trainer. Live Project Training. Free Adwords Certification Classes. 100% Placement Assistance. Interview Preparation Classes. Quizes & FAQ Sessions.
  19. 19. Rachit Gupta Digital Marketing Consultant Noida, India

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