1.
M. RADHAKRISHNAN (RK)
Mobile: +91 – 860 66 777 55 ~ E-Mail: creativedirad@gmail.com
Seeking middle / senior level assignments in Creative Designing / Art Direction with an
organisation of high repute in Advertising industry
Creative Strategy / Brand Implementation / Typography / Ad-campaigns / Client Relationship Management / Liaison /
Concept Development / Illustrations / Team Management / Art Direction / Packaging Design /Production Management
 Leader in concept and strategy development for complex design excels at motivating and inspiring teams to deliver superb
creative work under tight deadlines.
Career – At a Glance
• Accomplished Creative Professional with more than 30 years of experience in advertising agencies (Big & medium),
specialised in Art Direction, Designing, Finalizing and Team Management
• A comprehensive professional with a proactive attitude, capable of thinking in and out-of-the-box, generating new design
solutions and ideas; possess an extensive working knowledge of Photoshop, Illustrator, Indesign , Quark x-press & Coral draw
on MAC & PC environment
• Effective as both a leader and as part of a team, reputed for diligence, follow-through and dedication to quality outcomes;
recognized professionalism in handling each step of an ad campaign's process to give creative direction, work on schedule and
meet client's advertising expectations
Executive Skills
 Translating abstract concepts, theories & methodologies into user-friendly branding solutions that clearly support business
needs and enhance revenue generation
 Developing & implementing programs as well as strategies to promote the brand positioning through delivery of high impact
brand communication; capable of single-handedly managing project engagements
 Ability to analyse, interpret & simplify the information along with clearly communicating the information to the target audience.
 Leveraging comprehensive understanding of advertising practices to contribute to campaign development and customer
retention strategies.
 Directing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give
100% effort and loyalty.
Occupational Scan
Feb 2009-Dec 2013 with Ideascape Marketing Communications (Saif Zone), Sharjah as Creative
Director
Key Result Areas:
Strategic Management
● Conceptualising and implementing strategies for establishment of corporate/group goals in pre-designated parameters.
● Setting up new production control room with latest technologies; spearheading operations entailing quality & content as well as
coordination with pre- and post-production teams.
● Playing mentoring role for young recruits, handholding them during incubation period.
Program Execution
● Co-ordinating the production of projects including: the close liaison with internal and external teams, managing project
progression, preparing project deadlines and ensuring smooth project flows.

2.
• Responsible for creating ad-campaigns from concept to execution; interfacing with Company director, copywriter and account
director to collate requirements
Relationship Management
• Delivering presentations and creating advertising materials and graphics for clients; administering all aspects of designing with
additional responsibility for graphic design of marketing materials including advertising campaigns
Previous Assignments
Mar’ 2006 – Dec’ 2008 with React Advertising (Abu Dhabi), as Associate Creative Director
Highlights:
• Entrusted with the responsibility for creating ad campaigns right from concept development till execution.
• Supervised the quality of entire jobs produced in the creative department while working closely with copywriter
• and account director.
• Rendered prolific creative support to two major bank accounts, developed and created presentations, advertising materials
and graphics for clients
Aug’ 97- Feb’ 2006 with House of Marketing Advertising, Dubai as Sr Art Director
Highlights:
• Coordinated with Company Directors, and employees to ascertain graphic requirements, and produced design accordingly
• Liaised with printers, photographers and freelancers regarding back-end production.
Mar’ 92 – Mar’ 96 with Memac Ogilvy as Visualiser / Illustrator
Highlights:
• Played a key role in making story boards & illustrations/Finishing designs and final artwork / Retouching and manipulating
images etc…
Jan’ 88 – Dec’ 91 with Arab Advertising Agency (IDC, Al Hayaat Holdings, Bahrain),as Visualizer
Highlights:
• Joined as Graphic designer and later promoted as Visualizer; proactively worked in conceptualizing and executing jobs with
high quality.
May’ 84 – Nov’ 88 with Maa Communications, (WPP) Bangalore India, as Finishing Artist
Highlights:
• Merit of receiving “Outstanding Performance” award of employment acknowledging lasting company contributions for
establishing comprehensive design finishing including Air brush techniques.
CLIENTS HANDLED ACROSS THE TENURE
• Canara Bank
• Barclays Bank
• Dubai Bank
• Abu-Dhabi Islamic Bank
• Burooj Properties
• Brooke Bond Tea India
• HMT Watches India
• TTK Group, India
• Kissan Jam
• Millennium Hotel,Sharjah
• SKM Air-conditioning Equipment
• Popeyes
• Iomega
• Nabeel Perfumes
• Holiday Inn, Bahrain

3.
• Bahrain Telecommunication Co.
• BALCO Aluminium, Bahrain
• Furby Toys
• Welcare Hospital
• Ajman University
• Fitness Planet
• Pharmaserve
• Al Fardan Exchange
• DTK Computer
• Al-Mansour Jewellers
• Business Channel
• Locman Watches
• Ducab Cables
• Health Care City
Academic Credentials
• Diploma in Commercial Designing , India from Deseeya Computer Saksharatha Mission, India in 2005
• Computer Graphics on Mac platform from Al Razi Cultural Institute, Sharjah, U.A.E. in 1994
• BFA from Ken School of Art, Bangalore, India in 1984
• BA from Calicut University, India in 1981
IT SKILLS: Well versed with software and commercial print finishing techniques

4.
Date of Birth : 29
th
November, 1962
Present Address : Guruvayur, Trichur Dt, Kerala
Languages Known : English, Hindi, Kannada, Tamil and Malayalam
Nationality : Indian
Marital Status : Married
No. of Dependents : Three
Passport No. : K 6390205; Date of Expiry 29/5/2022
License Details : Indian Driving Licence/UAE Driving License
Location Preference : Any South Indian States,
 Holds the distinction of conducting various Drawing & Painting Exhibitions in India at Sistas Art Gallery, Bangalore and
Lalitha Kala Academy, Trichur.
Personal Details