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COMMUNITY IN THESOCIAL ENTERPRISEAmanda NelsonCommunity Content Manager

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Socializing the Enterprise

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SOCIALIZING THE ENTERPRISE Start from the Inside Out• Culture shift• Trade control for conversation• Individuals vs brands“A bad beginning makes a bad ending.” - Euripides

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SOCIALIZING THE ENTERPRISE Create a Listening Grid• Listen for: • Opportunity • Failure • Competitive movements • Brand ambassadors• Create grid for each department• Identify need, solve problem

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SOCIALIZING THE ENTERPRISE Collaborate & Educate• Unified vision• Social needs by department• Internal and external

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SOCIALIZING THE ENTERPRISE Vodafone

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Establish a Community Team

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ESTABLISH A COMMUNITY TEAMInside the Mind of a Community Manager External Internal• Storyteller • Switchboard• Poster child operator• Caretaker • Teacher• Content curator/ • Interpreter creator • Connector

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SOCIALIZING THE ENTERPRISEUnderstand Community • Holistic view of customer • Understand customer decision making cycle • Sync psychological need

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ESTABLISH A COMMUNITY TEAM Salesforce

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ESTABLISH A COMMUNITY TEAM Thank You!Radian6 • www.radian6.com • Twitter: www.twitter.com/radian6 • Blog: www.radian6.com/blog • community@radian6.comMe • Twitter: @mileigh13 • Google+: http://gplus.to/amandanelson13 • amanda.nelson@radian6.com