SlideShare une entreprise Scribd logo

Measuring Social Media

•Télécharger en tant que PPT, PDF•
•
Salesforce Marketing Cloud
Salesforce Marketing Cloud

A review of how to measure social media, including definitions of ROI, examples of metrics that are relevant, and discussions of goals and benchmarking.

BusinessTechnologie
1  sur  15
[object Object],[object Object],Old Metrics, New Metrics, and Learning from Them All Measuring Social Media © 2009 Radian6
Start with Objectives.
Goals related to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Truth About ROI.
Gain from Investment - Investment Cost Investment Cost X 100 The Only True ROI
Benchmarking.
The Old Metrics
The New Metrics
Why We Need Both
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics and Measurement
Metrics and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Ultimate Metric:
Learn Something.
Do Something.
[object Object],[object Object],Questions? © 2009 Radian6

Recommandé

Optimizing SEM Strategies from Keyword to Conversion
Optimizing SEM Strategies from Keyword to ConversionOptimizing SEM Strategies from Keyword to Conversion
Optimizing SEM Strategies from Keyword to ConversionGary Ware
 
CASE STUDY: Always-on selling – the use of mobile apps in channel marketing
CASE STUDY: Always-on selling – the use of mobile apps in channel marketingCASE STUDY: Always-on selling – the use of mobile apps in channel marketing
CASE STUDY: Always-on selling – the use of mobile apps in channel marketingB2B Marketing
 
Startup marketing presentation
Startup marketing presentationStartup marketing presentation
Startup marketing presentationRajiv Kapoor
 
Introduction To Ad Words
Introduction To Ad WordsIntroduction To Ad Words
Introduction To Ad WordsFind50 Marketing
 
Subscribed 2015: A New Model for Media
Subscribed 2015: A New Model for MediaSubscribed 2015: A New Model for Media
Subscribed 2015: A New Model for MediaZuora, Inc.
 
Clear Inner Circle Loyalty Program
Clear Inner Circle Loyalty ProgramClear Inner Circle Loyalty Program
Clear Inner Circle Loyalty ProgramMark Johnson
 
Metrics in a Nutshell
Metrics in a NutshellMetrics in a Nutshell
Metrics in a NutshellSt. Edward's University
 
Casey Cunningham 4 Pillars of Top Producers for Mortgage Coach
Casey Cunningham 4 Pillars of Top Producers for Mortgage CoachCasey Cunningham 4 Pillars of Top Producers for Mortgage Coach
Casey Cunningham 4 Pillars of Top Producers for Mortgage CoachMortgage Coach
 

Recommandé

Optimizing SEM Strategies from Keyword to Conversion
Optimizing SEM Strategies from Keyword to ConversionOptimizing SEM Strategies from Keyword to Conversion
Optimizing SEM Strategies from Keyword to ConversionGary Ware
 
CASE STUDY: Always-on selling – the use of mobile apps in channel marketing
CASE STUDY: Always-on selling – the use of mobile apps in channel marketingCASE STUDY: Always-on selling – the use of mobile apps in channel marketing
CASE STUDY: Always-on selling – the use of mobile apps in channel marketingB2B Marketing
 
Startup marketing presentation
Startup marketing presentationStartup marketing presentation
Startup marketing presentationRajiv Kapoor
 
Introduction To Ad Words
Introduction To Ad WordsIntroduction To Ad Words
Introduction To Ad WordsFind50 Marketing
 
Subscribed 2015: A New Model for Media
Subscribed 2015: A New Model for MediaSubscribed 2015: A New Model for Media
Subscribed 2015: A New Model for MediaZuora, Inc.
 
Clear Inner Circle Loyalty Program
Clear Inner Circle Loyalty ProgramClear Inner Circle Loyalty Program
Clear Inner Circle Loyalty ProgramMark Johnson
 
Metrics in a Nutshell
Metrics in a NutshellMetrics in a Nutshell
Metrics in a NutshellSt. Edward's University
 
Casey Cunningham 4 Pillars of Top Producers for Mortgage Coach
Casey Cunningham 4 Pillars of Top Producers for Mortgage CoachCasey Cunningham 4 Pillars of Top Producers for Mortgage Coach
Casey Cunningham 4 Pillars of Top Producers for Mortgage CoachMortgage Coach
 
SEM: Search Engine Marketing
SEM: Search Engine Marketing SEM: Search Engine Marketing
SEM: Search Engine Marketing HelloMeets
 
Top 10 Learning about Free Trials
Top 10 Learning about Free TrialsTop 10 Learning about Free Trials
Top 10 Learning about Free TrialsTomasz Tunguz
 
Secret To Creating Loyalty Programs That Actually Work
Secret To Creating Loyalty Programs That Actually WorkSecret To Creating Loyalty Programs That Actually Work
Secret To Creating Loyalty Programs That Actually WorkG3 Communications
 
Email Marketing in a Nutshell
Email Marketing in a NutshellEmail Marketing in a Nutshell
Email Marketing in a NutshellSt. Edward's University
 
Yeich - Local Super Forum
Yeich - Local Super ForumYeich - Local Super Forum
Yeich - Local Super ForumBOLO Conference
 
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday
 
Beyond NPS: How to Measure the Entire Customer Journey
Beyond NPS: How to Measure the Entire Customer JourneyBeyond NPS: How to Measure the Entire Customer Journey
Beyond NPS: How to Measure the Entire Customer JourneyJeff Reekers
 
Are You Pushing Products, or Connecting Conversations?
Are You Pushing Products, or Connecting Conversations?Are You Pushing Products, or Connecting Conversations?
Are You Pushing Products, or Connecting Conversations?Pegasystems
 
Andy Wong Resume
Andy Wong ResumeAndy Wong Resume
Andy Wong ResumeAndy Wong
 
Customer Marketing Benchmarking Research: Discussion and in-depth analysis
Customer Marketing Benchmarking Research: Discussion and in-depth analysisCustomer Marketing Benchmarking Research: Discussion and in-depth analysis
Customer Marketing Benchmarking Research: Discussion and in-depth analysisInfluitive
 
Unit economics example for B2B SaaS company
Unit economics example for B2B SaaS companyUnit economics example for B2B SaaS company
Unit economics example for B2B SaaS companyMartin Steinman
 
CustomerGauge B2b Net Promoter Score Measurement
CustomerGauge B2b Net Promoter Score MeasurementCustomerGauge B2b Net Promoter Score Measurement
CustomerGauge B2b Net Promoter Score MeasurementCustomerGauge
 
Customer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
Customer Journey Map M3291 Ppt Powerpoint Presentation BackgroundsCustomer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
Customer Journey Map M3291 Ppt Powerpoint Presentation BackgroundsSlideTeam
 
Impertion Campaign Launch
Impertion Campaign LaunchImpertion Campaign Launch
Impertion Campaign LaunchMike Kelly
 
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...Invensis
 
Retail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudRetail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
 
NCC-UPN APP
NCC-UPN APP NCC-UPN APP
NCC-UPN APP Jeffery Butler, Ph.D., CEO
 
David Vs Goliath - Robert Glasgow - webgains
David Vs Goliath - Robert Glasgow - webgainsDavid Vs Goliath - Robert Glasgow - webgains
David Vs Goliath - Robert Glasgow - webgainsauexpo Conference
 
Driving Growth Using Email
Driving Growth Using EmailDriving Growth Using Email
Driving Growth Using EmailDoxim Inc.
 
Track A - Pecha Kucha session: 20 Unconventional affiliate strategies
Track A - Pecha Kucha session: 20 Unconventional affiliate strategiesTrack A - Pecha Kucha session: 20 Unconventional affiliate strategies
Track A - Pecha Kucha session: 20 Unconventional affiliate strategiesAffiliate Summit
 
2009 Measurement 101
2009 Measurement 1012009 Measurement 101
2009 Measurement 101guest344639
 
Applying the science of measurement to the art of advertising - 6 may 2010 v.2
Applying the science of measurement to the art of advertising - 6 may 2010 v.2Applying the science of measurement to the art of advertising - 6 may 2010 v.2
Applying the science of measurement to the art of advertising - 6 may 2010 v.2Ron Jacobs
 

Contenu connexe

Tendances

SEM: Search Engine Marketing
SEM: Search Engine Marketing SEM: Search Engine Marketing
SEM: Search Engine Marketing HelloMeets
 
Top 10 Learning about Free Trials
Top 10 Learning about Free TrialsTop 10 Learning about Free Trials
Top 10 Learning about Free TrialsTomasz Tunguz
 
Secret To Creating Loyalty Programs That Actually Work
Secret To Creating Loyalty Programs That Actually WorkSecret To Creating Loyalty Programs That Actually Work
Secret To Creating Loyalty Programs That Actually WorkG3 Communications
 
Yeich - Local Super Forum
Yeich - Local Super ForumYeich - Local Super Forum
Yeich - Local Super ForumBOLO Conference
 
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday
 
Beyond NPS: How to Measure the Entire Customer Journey
Beyond NPS: How to Measure the Entire Customer JourneyBeyond NPS: How to Measure the Entire Customer Journey
Beyond NPS: How to Measure the Entire Customer JourneyJeff Reekers
 
Are You Pushing Products, or Connecting Conversations?
Are You Pushing Products, or Connecting Conversations?Are You Pushing Products, or Connecting Conversations?
Are You Pushing Products, or Connecting Conversations?Pegasystems
 
Andy Wong Resume
Andy Wong ResumeAndy Wong Resume
Andy Wong ResumeAndy Wong
 
Customer Marketing Benchmarking Research: Discussion and in-depth analysis
Customer Marketing Benchmarking Research: Discussion and in-depth analysisCustomer Marketing Benchmarking Research: Discussion and in-depth analysis
Customer Marketing Benchmarking Research: Discussion and in-depth analysisInfluitive
 
Unit economics example for B2B SaaS company
Unit economics example for B2B SaaS companyUnit economics example for B2B SaaS company
Unit economics example for B2B SaaS companyMartin Steinman
 
CustomerGauge B2b Net Promoter Score Measurement
CustomerGauge B2b Net Promoter Score MeasurementCustomerGauge B2b Net Promoter Score Measurement
CustomerGauge B2b Net Promoter Score MeasurementCustomerGauge
 
Customer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
Customer Journey Map M3291 Ppt Powerpoint Presentation BackgroundsCustomer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
Customer Journey Map M3291 Ppt Powerpoint Presentation BackgroundsSlideTeam
 
Impertion Campaign Launch
Impertion Campaign LaunchImpertion Campaign Launch
Impertion Campaign LaunchMike Kelly
 
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...Invensis
 
Retail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudRetail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
 
David Vs Goliath - Robert Glasgow - webgains
David Vs Goliath - Robert Glasgow - webgainsDavid Vs Goliath - Robert Glasgow - webgains
David Vs Goliath - Robert Glasgow - webgainsauexpo Conference
 
Driving Growth Using Email
Driving Growth Using EmailDriving Growth Using Email
Driving Growth Using EmailDoxim Inc.
 
Track A - Pecha Kucha session: 20 Unconventional affiliate strategies
Track A - Pecha Kucha session: 20 Unconventional affiliate strategiesTrack A - Pecha Kucha session: 20 Unconventional affiliate strategies
Track A - Pecha Kucha session: 20 Unconventional affiliate strategiesAffiliate Summit
 

Tendances (20)

SEM: Search Engine Marketing
SEM: Search Engine Marketing SEM: Search Engine Marketing
SEM: Search Engine Marketing
 
Top 10 Learning about Free Trials
Top 10 Learning about Free TrialsTop 10 Learning about Free Trials
Top 10 Learning about Free Trials
 
Secret To Creating Loyalty Programs That Actually Work
Secret To Creating Loyalty Programs That Actually WorkSecret To Creating Loyalty Programs That Actually Work
Secret To Creating Loyalty Programs That Actually Work
 
Email Marketing in a Nutshell
Email Marketing in a NutshellEmail Marketing in a Nutshell
Email Marketing in a Nutshell
 
Yeich - Local Super Forum
Yeich - Local Super ForumYeich - Local Super Forum
Yeich - Local Super Forum
 
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
 
Beyond NPS: How to Measure the Entire Customer Journey
Beyond NPS: How to Measure the Entire Customer JourneyBeyond NPS: How to Measure the Entire Customer Journey
Beyond NPS: How to Measure the Entire Customer Journey
 
Are You Pushing Products, or Connecting Conversations?
Are You Pushing Products, or Connecting Conversations?Are You Pushing Products, or Connecting Conversations?
Are You Pushing Products, or Connecting Conversations?
 
Andy Wong Resume
Andy Wong ResumeAndy Wong Resume
Andy Wong Resume
 
Customer Marketing Benchmarking Research: Discussion and in-depth analysis
Customer Marketing Benchmarking Research: Discussion and in-depth analysisCustomer Marketing Benchmarking Research: Discussion and in-depth analysis
Customer Marketing Benchmarking Research: Discussion and in-depth analysis
 
Unit economics example for B2B SaaS company
Unit economics example for B2B SaaS companyUnit economics example for B2B SaaS company
Unit economics example for B2B SaaS company
 
CustomerGauge B2b Net Promoter Score Measurement
CustomerGauge B2b Net Promoter Score MeasurementCustomerGauge B2b Net Promoter Score Measurement
CustomerGauge B2b Net Promoter Score Measurement
 
Customer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
Customer Journey Map M3291 Ppt Powerpoint Presentation BackgroundsCustomer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
Customer Journey Map M3291 Ppt Powerpoint Presentation Backgrounds
 
Impertion Campaign Launch
Impertion Campaign LaunchImpertion Campaign Launch
Impertion Campaign Launch
 
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
10 Benefits of Outsourcing Customer Loyalty Retail Programs - Invensis Techno...
 
Retail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudRetail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing Cloud
 
NCC-UPN APP
NCC-UPN APP NCC-UPN APP
NCC-UPN APP
 
David Vs Goliath - Robert Glasgow - webgains
David Vs Goliath - Robert Glasgow - webgainsDavid Vs Goliath - Robert Glasgow - webgains
David Vs Goliath - Robert Glasgow - webgains
 
Driving Growth Using Email
Driving Growth Using EmailDriving Growth Using Email
Driving Growth Using Email
 
Track A - Pecha Kucha session: 20 Unconventional affiliate strategies
Track A - Pecha Kucha session: 20 Unconventional affiliate strategiesTrack A - Pecha Kucha session: 20 Unconventional affiliate strategies
Track A - Pecha Kucha session: 20 Unconventional affiliate strategies
 

Similaire à Measuring Social Media

2009 Measurement 101
2009 Measurement 1012009 Measurement 101
2009 Measurement 101guest344639
 
Applying the science of measurement to the art of advertising - 6 may 2010 v.2
Applying the science of measurement to the art of advertising - 6 may 2010 v.2Applying the science of measurement to the art of advertising - 6 may 2010 v.2
Applying the science of measurement to the art of advertising - 6 may 2010 v.2Ron Jacobs
 
Social media roi_draft
Social media roi_draftSocial media roi_draft
Social media roi_draftMiCAFreaka
 
Integrated communications dashboards june 2018
Integrated communications dashboards june 2018 Integrated communications dashboards june 2018
Integrated communications dashboards june 2018 Paine Publishing
 
How to reach your true (email) potential
How to reach your true (email) potential How to reach your true (email) potential
How to reach your true (email) potential Adestra
 
Loyalty Lab April 2009 Google Doc
Loyalty Lab April 2009 Google DocLoyalty Lab April 2009 Google Doc
Loyalty Lab April 2009 Google Docdrosen85
 
Discover your (true) email potential - Danielle Woolley
Discover your (true) email potential - Danielle WoolleyDiscover your (true) email potential - Danielle Woolley
Discover your (true) email potential - Danielle WoolleyAdestra
 
Customer Relationship Program
Customer Relationship ProgramCustomer Relationship Program
Customer Relationship ProgramConnie McLellan
 
Ian greenen edu ppt
Ian greenen edu pptIan greenen edu ppt
Ian greenen edu pptIan Greenen
 
Digital Marketing for Enterprise Level Companies by Benj Arriola
Digital Marketing for Enterprise Level Companies by Benj ArriolaDigital Marketing for Enterprise Level Companies by Benj Arriola
Digital Marketing for Enterprise Level Companies by Benj ArriolaBenj Arriola
 
Generate More Qualified Leads
Generate More Qualified LeadsGenerate More Qualified Leads
Generate More Qualified Leadstengchuanhiang
 
Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...
Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...
Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...Ron Jacobs
 
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...Social Media Marketing
 

Similaire à Measuring Social Media (20)

2009 Measurement 101
2009 Measurement 1012009 Measurement 101
2009 Measurement 101
 
Applying the science of measurement to the art of advertising - 6 may 2010 v.2
Applying the science of measurement to the art of advertising - 6 may 2010 v.2Applying the science of measurement to the art of advertising - 6 may 2010 v.2
Applying the science of measurement to the art of advertising - 6 may 2010 v.2
 
DBS-Week2-DigitalStrategy&Planning
DBS-Week2-DigitalStrategy&PlanningDBS-Week2-DigitalStrategy&Planning
DBS-Week2-DigitalStrategy&Planning
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Eden-DigitalMarketingPlanning-Session
Eden-DigitalMarketingPlanning-SessionEden-DigitalMarketingPlanning-Session
Eden-DigitalMarketingPlanning-Session
 
Social media roi_draft
Social media roi_draftSocial media roi_draft
Social media roi_draft
 
Integrated communications dashboards june 2018
Integrated communications dashboards june 2018 Integrated communications dashboards june 2018
Integrated communications dashboards june 2018
 
How to reach your true (email) potential
How to reach your true (email) potential How to reach your true (email) potential
How to reach your true (email) potential
 
Loyalty Lab April 2009 Google Doc
Loyalty Lab April 2009 Google DocLoyalty Lab April 2009 Google Doc
Loyalty Lab April 2009 Google Doc
 
Discover your (true) email potential - Danielle Woolley
Discover your (true) email potential - Danielle WoolleyDiscover your (true) email potential - Danielle Woolley
Discover your (true) email potential - Danielle Woolley
 
Customer Relationship Program
Customer Relationship ProgramCustomer Relationship Program
Customer Relationship Program
 
Ian greenen edu ppt
Ian greenen edu pptIan greenen edu ppt
Ian greenen edu ppt
 
DBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSessionDBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSession
 
Griffith-DigitalPlanning-Execution
Griffith-DigitalPlanning-ExecutionGriffith-DigitalPlanning-Execution
Griffith-DigitalPlanning-Execution
 
IBAT-DigitalPlanningSession-FinalLecture
IBAT-DigitalPlanningSession-FinalLectureIBAT-DigitalPlanningSession-FinalLecture
IBAT-DigitalPlanningSession-FinalLecture
 
Digital Marketing for Enterprise Level Companies by Benj Arriola
Digital Marketing for Enterprise Level Companies by Benj ArriolaDigital Marketing for Enterprise Level Companies by Benj Arriola
Digital Marketing for Enterprise Level Companies by Benj Arriola
 
Generate More Qualified Leads
Generate More Qualified LeadsGenerate More Qualified Leads
Generate More Qualified Leads
 
Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010
 
Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...
Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...
Applying The Science Of Measurement To The Art Of Advertising 1 March 2010...
 
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
 

Plus de Salesforce Marketing Cloud

Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud
 
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Salesforce Marketing Cloud
 
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Salesforce Marketing Cloud
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud
 

Plus de Salesforce Marketing Cloud (20)

Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the Audience
 
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!
 
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back
 
March Madness: The Social Hoops Infographic
March Madness: The Social Hoops InfographicMarch Madness: The Social Hoops Infographic
March Madness: The Social Hoops Infographic
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
 
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz ReportSXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz Report
 
Listening to your Community
Listening to your Community Listening to your Community
Listening to your Community
 
The Social Super Bowl 2012
The Social Super Bowl 2012The Social Super Bowl 2012
The Social Super Bowl 2012
 
Post New Hampshire Primary
Post New Hampshire Primary Post New Hampshire Primary
Post New Hampshire Primary
 
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus SummaryRadian6 Iowa Caucus Summary
Radian6 Iowa Caucus Summary
 
Radian6: State of the Union Analysis
Radian6: State of the Union AnalysisRadian6: State of the Union Analysis
Radian6: State of the Union Analysis
 
Power of Social Media Communities
Power of Social Media CommunitiesPower of Social Media Communities
Power of Social Media Communities
 
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA LouisvilleEmerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA Louisville
 
Lessons From B2B Social Media
Lessons From B2B Social MediaLessons From B2B Social Media
Lessons From B2B Social Media
 
The Social Enterprise on Campus
The Social Enterprise on Campus The Social Enterprise on Campus
The Social Enterprise on Campus
 
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media StrategyGuiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media Strategy
 
Radian6 Insights Webinar
Radian6 Insights WebinarRadian6 Insights Webinar
Radian6 Insights Webinar
 
Issue_Crisis_Management
Issue_Crisis_ManagementIssue_Crisis_Management
Issue_Crisis_Management
 
Digital Crisis Communications Plan
Digital Crisis Communications PlanDigital Crisis Communications Plan
Digital Crisis Communications Plan
 
THRiVE
THRiVETHRiVE
THRiVE
 

Dernier

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 

Dernier (20)

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 

Measuring Social Media

Notes de l'éditeur

  1. Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure