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Internship Report Presentation On Digital Marketing
- 1. “Research and Analysis of Digital Marketing” eREALTO.COM A Venture of Satyam Colonizers Pvt. Ltd. Prepared By: RAHULARORA(17001749)
- 2. Contents 1. INTRODUCTION Introduction • Introduction eREALTO.COM • Project Overview • Project Title • Scope and Objective 2. TASK PERFORM Tasks • Keyword Research • SEO/SEM Strategy • Content Writing • Google Virtual Tour • Social Media Account Creation • Brochure Designing • Website Barcode Generation • Online Form Building 3. TOOLS AND TECHNIQUE Technique • SEO • SMO • PPC Google Street View Photoshop Keyword Planner SEO Quake Sitemap Generator Google Search Console Google Analytics 4. CONCLUSION Conclusion
- 3. Introduction: eREALTO.COM Introduction Task Perform ConclusionTools & Technique eREALTO.COM Property-BUY | SELL | RENT eREALTO.COM is a venture of Satyam Colonizers Pvt. Ltd. It is a real estate company deals in property buy, property sell and property rent.
- 4. Introduction: Project Overview Project Title “Research and Analysis of Digital Marketing” Existence in Search Engine Social Media Presence Scope and Objective Visual in Search Engine- refers to the creating the existence on various search engine when user search the keyword related with us. • Social Media Presence- refers to creating footprints on various social media platforms. • Increase the reach through social media. • Scope of the Study- Provides insights on how the companies can increase their presence in digital segment. • Objective of the Study- 1. Increase company’s brand awareness. 2. To increase social media presence. Introduction Task Perform ConclusionTools & Technique
- 5. TASK PERFORM Introduction Task Perform ConclusionTools & Technique Keyword research- Keyword research is the process by which you research popular search terms people type into search engines like Google. Content writing can be defined as the form of online writing which is closely linked to web marketing campaigns meaning creating the writing which appears on websites that are designed to sell or promote a specific product.
- 6. TASK PERFORM Introduction Task Perform ConclusionTools & Technique Search Engine Optimization The process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques. By Using SEO You Can Get Your Website, Product, Business or Online Service Get First Page On The Search Engine. There are Many Search Engine in The Market Like…. Google Yahoo Bing Ask Yandex
- 7. Benefits Of S.E.O Get More Customers to your Website, Business or any Product. • Brand Visibility. • Site Popularity. • Quality Sales Leads. • Active buyers • Increase your profile against your competitors. TASK PERFORM Introduction Task Perform ConclusionTools & Technique
- 8. TASK PERFORM Introduction Task Perform ConclusionTools & Technique Google is increasing its world famous street view coverage to allow local businesses to showcase their interiors. This enhances their Google listing, and influences potential customers decision making, with their very own 360-degree virtual tour. Google Virtual Tour
- 9. TASK PERFORM Introduction Task Perform ConclusionTools & Technique Creating a footprints on various social media platforms. Build a Social Media Presence
- 10. TOOLS & TECHNIQUES USED Introduction Task Perform ConclusionTools & Technique Search Engine Optimization (SEO) Search Engine Marketing (SEM)
- 11. TOOLS & TECHNIQUES USED Introduction Task Perform ConclusionTools & Technique SEO QUAKE- SEO Quake is a free plugin for your browser that provides you with organic research data at the click of a button. Parameters Meaning DS/TS Domain Score/Trust Score L Link A Alexa Rank B Bing Index Age Age of the domain Whois Complete detail of domain Source Define Complete source code Adv Disp Ads Presently running ads Pub disp ad Published display ads Parameters shown in SEO Quake
- 12. TOOLS & TECHNIQUES USED Introduction Task Perform ConclusionTools & Technique Google Search Console (Webmaster Tool) Google Analytics Search console check indexing status and optimize visibility of the websites. Google Analytics tracks and reports website traffic.
- 13. TOOLS & TECHNIQUES USED Introduction Task Perform ConclusionTools & Technique Google Ads Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements Keyword Planner (Google Ads) To find the right keywords to use in Google Ads campaigns or for the optimization.
- 14. TOOLS & TECHNIQUES USED Introduction Task Perform ConclusionTools & Technique Google Street View Google Street View. Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world. A Sitemap is an XML file that lists the URLs for a site. Sitemap of a website
- 15. CONCLUSION Introduction Task Perform ConclusionTools & Technique • Digital Marketing has become a need of an hour because social media users have increased drastically. • As per changing business environment, Digital marketing becomes very important part of business. • Every company must maintain its USP on digital platforms as well. • In addition, Digital Marketing is very cheaper as compared to traditional marketing techniques.
- 16. Any Query
- 17. Thank you www.arorarahul12.wordpress.com MBA Student AP GOYAL SHIMLA UNIVERSITY Rahul Arora