comparison of airtel and vodafone

1. We all know these two brands have been ever rising hits of the
telecommunication sector in our country. Lets deepen the flaws
and stars of the brands.

2. o To identify the difference between market performance of Airtel
industry and Vodafone.
o To study the market of Airtel industry and Vodafone on big scale
telecommunication sector.
o To compare various parameters of marketing strategies ,
manufacturing process ,organisation structure, advertising.
o To study customer buying behaviour and factors which influence
the purchase.

3. INTRODUCTION OF VODAFONE
1. Vodafone has partnered with Essar Group as its principal joint
venture partner for the Indian market.
2. Vodafone has 16 operations in circle covering 86% of the India’s
mobile customer base, with over 34.1 million customers.
3. Vodafone is headquartered in Mumbai, Maharashtra.
4. Vodafone Essar , under the Hutch brand
 Most respected telecom company.
 Best mobile services in country.
 Most creative and most effective advertiser of the year.

4. INTRODUCTION OF AIRTEL
1. Bharti Airtel Limited, commonly known as Airtel
2. It is an Indian telecommunication services company
headquartered in New Delhi India.
3. Vodafone is the largest cellular service provider in India
, with 199.92 million subscribers as of May 2015.
4. It operates in 20 countries across.
 South Asia
 Africa
 Channel Islands

5. 1. Marketing segmentation
 Geographical segment (Rural India)
 Demographic Segment
-(middle income groups)
2. TARGET MARKETING
 People living in small towns and
villages.
 Poor and middle income groups.
 Youngsters in big cities
 Businessman

6. Market Segmentation
 Geographical Segment (metropolitans & cities
and India)
 Demographic segment – middle income
groups
 People age group of 20 to 28 year.
Target Marketing
 People who living in cities and towns.
 Poor or middle income group people.
 Youngsters in big cities
 Businessmen

7. HISTORY OF VODAFONE
 Vodafone formerly known as Hutchison Tele LTD.
 Vodafone was founded by Newbury, Berkshire, United
Kingdom in 1991.
 The evolution of 'Vodafone' started in 1982 with the
establishment of the 'Racal Strategic Radio LTD.
 Vodafone across India had launch their brand on 21st
September 2007

8. HISTORY OF BHARTI AIRTEL
 Bharti Airtel formerly known as Bharti Tele-Ventures LTD
(BTBL).
 Bharti Airtel is the largest service provider in India, with
more than 261 million subscribers across 20 countries as
of June, 2015.
 Bharti Airtel was founded in July 7, 1995 by Sunil Bharti
Mittal
 Bharti Cellular launched cellular services first in India.

9. Organizational Structure

10. Organizational Structure

11. Vision & Promises
1. Mobile technology can change the way
people live. We will innovate to improve
access to finance, education and
healthcare; improve efficiency in
agriculture and working as well as
delivering low carbon solutions
2. By acting with honesty and integrity, we
know we will achieve more for our
business, for our customers and gain the
necessary trust needed to transform
society.
3. Our new vision captures the far reaching
ambition we need to support
sustainable living on a grand scale
1. By 2017 Airtel will be the most loved brand ,
enriching the lives of millions.
2. Enriching lives means putting the customer
at the heart of everything we do .We will
meet their needs based on our deep
understanding of their ambition, wherever
they are .By having this focus we will enrich
our own lives and those of our other key
stakeholders. Only then will we be thought
so as exciting innovation , on their side and
a truly world class company.”

12.  Vodafone lagged behind its competitors as far as customer service
and availability is concerned.
 The maximum no. of people who use the mobile is in the age group
of 20 to 28.Cash cards are the most popular type of mobile
connections, as they are consumer friendly and recharging the
connection is not a problem.
 Vodafone has to work on its all marketing strategies , marketing ,
promotions brand image .etc.
 Vodafone has to take Airtel. Very seriously and update its own
strategies from time to time and when the need arises.