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Purpose of Advertising
1
Objective of Advertising
 Preparing Ground for New Product
 Creation of Demand
 Facing the Competition
 Creating or En...
Purpose of Advertisement
 Communicates information
 Creates ground for personal selling
 Educates people
 Creates and ...
Advantages of Advertising
 Advertising and Manufacturers
i. Increased Sales
ii. Steady Demand
iii. Quick Turnover and Sma...
 Advertising and Sales Force
i. Advertising and Sales Force
ii. It creates a colorful background
5
 Advertising and Consumers
i. A Guiding Force in Making Purchase Decisions
ii. Improvement in Quality
iii. Elimination of...
 Advertising and Society
i. Existence of the press
ii. Change in Motivation
iii. Better standard of living
iv. Encouragem...
Disadvantages
 Costly Function
 Misleading claims
 Encourage monopoly
 High prices
 Disconnection of business
 Buyin...
Thank You!!
9
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Purpose and objective of advertising, advantages and disadvantages - Basics of advertising

This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages

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Purpose and objective of advertising, advantages and disadvantages - Basics of advertising

  1. 1. Purpose of Advertising 1
  2. 2. Objective of Advertising  Preparing Ground for New Product  Creation of Demand  Facing the Competition  Creating or Enhancing Goodwill  Informing the Changes to the Customers  Neutralizing Competitor's Advertising  Barring New Entrants 2
  3. 3. Purpose of Advertisement  Communicates information  Creates ground for personal selling  Educates people  Creates and extends demand  Creates image for the product or service  Builds goodwill  Obtain dealer support  Counters competition 3
  4. 4. Advantages of Advertising  Advertising and Manufacturers i. Increased Sales ii. Steady Demand iii. Quick Turnover and Smaller Inventories iv. Lower Costs v. Creation of Goodwill vi. Controls Product Prices vii. Greater Dealer Interest 4
  5. 5.  Advertising and Sales Force i. Advertising and Sales Force ii. It creates a colorful background 5
  6. 6.  Advertising and Consumers i. A Guiding Force in Making Purchase Decisions ii. Improvement in Quality iii. Elimination of Unnecessary Intermediaries iv. Education of consumers v. Better quality goods at cheaper prices vi. Consumers’ surplus 6
  7. 7.  Advertising and Society i. Existence of the press ii. Change in Motivation iii. Better standard of living iv. Encouragement to research v. Gainful employment opportunities vi. Encouragement of Artists vii. Glimpse of national life 7
  8. 8. Disadvantages  Costly Function  Misleading claims  Encourage monopoly  High prices  Disconnection of business  Buying problems  Promotion of social evil  Creating unrequited desire  Misuse of advertising  Influences purchasing power 8
  9. 9. Thank You!! 9

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