Information on e marketing.

1. Raj Malhotra

2. Outline
E-marketing definition
Six methods of e-marketing
E-marketing strategies
E-marketing models
Advantages and Disadvantages
Security Concerns

3. What is eMarketing?
Internet or Online Marketing
Marketing a brand of the internet
Distributing information
Promoting an organization

4. In early 90’s, the marketing theory re-oriented towards the
relational exchanges paradigm, mainly because marketing used to
give more importance to gaining new customers rather than
retaining the existing ones. Studies performed have indicated that
the major economic benefits come from raising fidelity among
customers as a result of customer retention. This is the
perspective that led to the apparition of the relational marketing,
which is based on the necessity of developing interactions with
individual customers. The marketing management advanced by
Philip Kotler promotes the idea of the transactional marketing
being included into a larger concept, that of relational marketing.
Such an enlarged perspective would see marketing as a relation
made of continuous series of interactive collaborations with each
individual customer.

5. ELECTRONIC MARKETING is the marketing of
products using electronic technology to determine the
consumer market.
E marketing compasses all the activities a business conduct
via World wide web (WWW) with the aim of attracting
new business, retaining current business and developing its
brand identity

6. E-MARKETINGE-MARKETING TRADITIONALTRADITIONAL
MARKETINGMARKETING
Interactive advertisingInteractive advertising
Methods of digitalMethods of digital
marketing is lessmarketing is less
expensiveexpensive
E-marketing is marketingE-marketing is marketing
to consumers throughto consumers through
online channels likeonline channels like
websites and onlinewebsites and online
banner advertisements.banner advertisements.
Contact from one sideContact from one side
Traditional marketingTraditional marketing
methods more expensivemethods more expensive
It refers to offlineIt refers to offline
marketing tactics such asmarketing tactics such as
print advertisements,print advertisements,
television and radio ads,television and radio ads,
direct mail and tradedirect mail and trade
show advertisingshow advertising. .
HOW E-MARKETING IS BETTER
THAN TRADITIONAL MARKETING

7. IMPORTANCE OF E-MARKETING
The Internet has brought many unique benefits to marketing, one
of which being lower costs for the distribution of information and
media to a global audience.
The interactive nature of Internet Marketing, both in terms of
providing instant response and eliciting response, is a unique quality
of the medium.

8. ROLE OF E-MARKETING
The role of e-marketing is to help in relating the product to
their customers and prospective consumers in a convenient
way..
As of today, it is said that “EITHER WAYS LEAD TO
THE INTERNET.”
Just a simple click in surfing the Internet would give you what
you want and need

9. E-Marketing Methods
1) Search engine marketing
2) Display Advertising
3) E-mail marketing
4) Interactive marketing
5) Blog marketing
6) Viral marketing

10. E-Marketing Methods
1) Search engine marketing

11. r
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2) Display Advertising2) Display Advertising
E-mail marketing (ex. Health related emails)E-mail marketing (ex. Health related emails)
nteractive Advertising 5) Blog Marketingnteractive Advertising 5) Blog Marketing
Viral Marketing (ex. Word of mouth)Viral Marketing (ex. Word of mouth)

12. E-Marketing Strategies
Market research
E-mail marketing
Direct sales

13. Business Models
E-marketing
E-Commerce:
Selling goods
And services
online
Publishing:
Where you sell
advertise
Lead-Based- Sites:
Banner sites online

14. Advantages of eMarketing
Availability of Information
Saves money
(ex. In Ramadan AlRai tv aired a 15 second
commercial for three days for 4,500 kd!)
Expansion
Low Cost
Efficiency of Advertising

15. Limitations / Disadvantages
Technology
Low connection speed
Complication
Intangibility

16. Security Concerns
Privacy
Enryption

17. Summary
Definition of e-marketing
E-marketing strategies and methods
Advantages and disadvantages
Security issues

18. CONCLUSIONCONCLUSION
 Online marketing, especially search engineOnline marketing, especially search engine
marketing will continue growing in double digitsmarketing will continue growing in double digits
in the next few yearsin the next few years
 At the same time there are an increasingAt the same time there are an increasing
number of households using the internet andnumber of households using the internet and
search enginessearch engines

19. LINKS AND SOURCESLINKS AND SOURCES
Philip Kotler e bookPhilip Kotler e book
Article Source: http://EzineArticles.com/Article Source: http://EzineArticles.com/

20. Thank You for listening
!