Innovation cycle.....re defined......numerous books and journals have been written on innovations and more are getting churned out. Truth is that you innovation only in collaboration with customer, active or passive. Bigger truth is that successful innovations are inspired by customers of your customer.

1. Innovation Model, truth is here……..
Rajat Mishra

2. Innovation ladder
• Start with Passion ( Not Fashion )
• Creativity
• Collaboration
• Accountability
• Ethics
Without ethics it does not sustain…..

3. Innovation cycle
EFKONPartner
Partner
R&D
Customer
of
customer
Customer
Ideas / Inspiration
Ideas / Inspiration
More you understand customers of your customer……more sustainable is the business model

4. Problem is how do you define ethics….
In a jungle …Lion eats a deer…..
For deer, it is unethical, he loses life …..
but for lion is it perfectly ethical…