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Presented By:
Pooja
Rakesh
APPLE INC.
AGENDA
Case summary
Analysis
Apple Today
Suggestion
APPLE’S FOUNDERS
Steve Jobs
1955 - 2011
Steve Wozniak
Apple I - 1976
Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign -
1985
1976 - 1985
… TO THE STRUGGLE
1985 - 1996
By 1990:
Apple was the most profitable PC company
in the world
Mid of 1990s:
Declined sales ...
VISION AND MISSION
VISION -
“Man is the creator of change in this world.
As such he should be above systems and
structures...
Strengths
 Well recognized ,product differentiation unique design, easy
to use products
 4th largest player in the globa...
Weaknesses
 Patent infringement lawsuit may affect financial
condition and operating results
 Product recalls, defects m...
Opportunities
 Strong growth in smartphone and tablet markets to boost Apple’s
revenues
 Robust outlook for mobile adver...
Threats
 Rising popularity of Google Android may affect its market
share
 350,000 Android smartphones are activated dail...
 Political factors are basically to what degree
the government intervenes in the economy. Political
factors include areas...
Social factors include the cultural aspects and
include health consciousness, population
growth rate, age distribution, c...
PESTEL Analysis Contd…
Environmental factors include ecological and
environmental aspects such as weather, climate,
and c...
Reduction In Carbon Emissions
Reduction In Packaging-Reduction
Carbon Emission
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Apple presentation.ppt

  1. 1. Presented By: Pooja Rakesh APPLE INC.
  2. 2. AGENDA Case summary Analysis Apple Today Suggestion
  3. 3. APPLE’S FOUNDERS Steve Jobs 1955 - 2011 Steve Wozniak
  4. 4. Apple I - 1976 Apple II - 1978 FROM BEGINNING… Mancintosh - 1984 Jobs’s resign - 1985 1976 - 1985
  5. 5. … TO THE STRUGGLE 1985 - 1996 By 1990: Apple was the most profitable PC company in the world Mid of 1990s: Declined sales and profit Powerbook -1991
  6. 6. VISION AND MISSION VISION - “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION - “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
  7. 7. Strengths  Well recognized ,product differentiation unique design, easy to use products  4th largest player in the global mobile phone market  Strong brand image, Brand stability ,High brand loyalty  Powerfully financial performance  Focused R&D driving innovation Holds 5% market share in mobile phone market  18.5% market share of global smartphone market  Complete hardware/software package SWOT ANALYSIS...
  8. 8. Weaknesses  Patent infringement lawsuit may affect financial condition and operating results  Product recalls, defects may harm reputation and as significant warranty and other expenses  2010, antennae problems in iPhone 4- replacements free of charge SWOT ANALYSIS Cont...
  9. 9. Opportunities  Strong growth in smartphone and tablet markets to boost Apple’s revenues  Robust outlook for mobile advertising market provides growth opportunity  Shipment of smartphones expected to be 850 million by the end of 2013  iPhone business continues to increases  Strongest player in mobile apps market (350,000 apps)  Mobile advertising market is forecast to reach approximately $25 billion by 2015  Increasing demand of online music and other like cloud based services. SWOT ANALYSIS
  10. 10. Threats  Rising popularity of Google Android may affect its market share  350,000 Android smartphones are activated daily, 150,000 iPhone activated daily  Steve Job’s was innovative and a visionary for Apple. His death has started affecting further developments in Apple  Very reliant on specific suppliers and component providers  Intense competition  Highly dependent on consumer purchases SWOT ANALYSIS Cont...
  11. 11.  Political factors are basically to what degree the government intervenes in the economy. Political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability.  Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy. PESTEL Analysis
  12. 12. Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. PESTEL Analysis Contd…
  13. 13. PESTEL Analysis Contd… Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.
  14. 14. Reduction In Carbon Emissions
  15. 15. Reduction In Packaging-Reduction Carbon Emission

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