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Smac Technology

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Smac Technology

  1. 1. SMAC TECHNOLOGIES (EMBRACING NEW TECHNOLOGY FOR PRESENT & FUTURE BUSINESS) By, RAKHAV KRISHNA G III IT RAHUL RAJAN D III IT
  2. 2. INTRODUCTION • The increasing pace of change is rapidly driving customer, businesses and technology firms in a tight embrace, with the convergence of disruptive technologies eroding the boundaries separating them. • Businesses are becoming more and more agile. • So, the technologies such as social media, mobility, analytics and cloud computing are coming together to unleash unlimited opportunities for everyone involved • This convergence – also known as SMAC – is the leading disruptor to the business-technology ecosystem and also become the fifth wave of IT sector.
  3. 3. ERAS IN ENTERPRISE PRE - DIGITAL ERA (decades before 1980’s):  ORGANIZATION STRUCTURE – Highly Centralized  DESITION MAKING PROCESS - Management Driven  CUSTOMERS - Lack Information  ROLE OF TECHNOLOGY – Support Function  DISRUPTIVE TECHNOLOGY – PC’s DIGITAL ERA (80’s & 90’s): ORGANIZATION STRUCTURE –Semi- Decentralized DESITION MAKING PROCESS - Management Driven with customer input. CUSTOMERS - More Informed ROLE OF TECHNOLOGY – Strategic Functions DISRUPTIVE TECHNOLOGY – Basic Internet, PC’S
  4. 4. ERAS IN ENTERPRISE POST DIGITAL ERA: With over 4.5 billion mobile subscribers and over 2.5 billion internet users, many believe that we have already entered the post-digital era.  ORGANIZATION STRUCTURE Highly decentralized  DESITION MAKING PROCESS – In collaboration with customer input  CUSTOMERS – Highly informed  ROLE OF TECHNOLOGY – Business enablers  DISRUPTIVE TECHNOLOGY – AI, Robotics, Augmented reality, Cloud Computing, BYOD
  5. 5. WHY SMAC? 13% of web traffic comes via mobile – more than double last year 37% growth in the number of global 3G subscribers in the past year 1.5 billion smartphones and tablets will be installed globally by mid 2015 – overtaking laptops and PCs 30% Of global population which is online 450 billion Estimated number of business transactions on the internet, B2C and B2B, per day by 2020 35 zettabytes amount of data in the world by 2020
  6. 6. FOUR PILLARS OF SMAC SOCIAL MEDIA - To connect and socialize with people faster and easier MOBILITY - Smart devices connects you to the world anytime, anywhere. ANALYTICS - Tool for processing data and generating required information at required instance of time. CLOUD - A place where you can store billions of Gigabytes of data and access it easily whenever required.
  7. 7. SOCIAL MEDIA • A social media strategy has become a must for all enterprises, be it banks, retailers or the government. • With over one billion individuals logged on to various social networks, people are now using social media for advice on what products to buy, where to shop and even regarding what firms they want to work with. • While most enterprises use social media for their customer service function only, many firms have now started using social media in tandem with their sales and marketing functions. • This in turn enables firms to use data generated by the customers effectively to service their larger pools of customers
  8. 8. FACTS TO GAZE • 2.18 billion Global Social Network Users, Worldwide • Facebook had 1.8 billion monthly active users as of 24 April 2016, an increase of 25% year-over year. • Over 350 million Facebook users suffer from “Facebook addiction Syndrome” • Daily users 757 Million • 34% of Facebook users are in the 18-29 age group • LinkedIn has grown from 4500 users in 2003 to 500+million users as of May 2015 • Every Minute there are 2 users joining in LinkedIn • Expecting 3 Billion users. • Geographical reach is in 200 countries.
  9. 9. SOCIAL MEDIA IN INDIA •Tata DoCoMo – 11.68 •Vodafone – 10.75 •Nokia – 8.66 •Fastrack - 8.44 •Samsung – 5.87 •Kingfisher – 5.36 •Intel – 5.01 •Pepsi – 4.39 •Shopper Stop – 4.36 •Levis – 4.31 Top brands on Facebook India by local fans (millions)
  10. 10. MOBILITY • Mobile devices have changed the way people access digital content. • Smartphones and tablets have brought rich, digital content to the fingertips of consumers. • Mobile banking has emerged as one of the most innovative products in the financial services industry. • Shoppers are increasingly using their mobile devices for everything from browsing to comparing to buying products. • Governments are also reaching out to their citizens, using mobile devices as an efficient channel. • Enterprises also jump on to the mobility bandwagon, and ensure that their applications are mobile ready.
  11. 11. FACTS TO GAZE • 42% of mobile phones in the US are smart phones. In Europe, the figure is 44% • More than 97% of phone owners access the Internet or email on their handheld device • More than 110 million smart phones users in the US and Europe access social networks and blogs on their phones • Percentage of LinkedIn usage through mobile is 41% as of Feb 2015 • Average no of profile views in LinkedIn through mobile are 28 Million as on Apr 18, 2016 • There are 164.8 million Mobile Internet Users in India (2009 – 2015)
  12. 12. STATATICS ON MOBILITY
  13. 13. ANALYTICS • Every year, companies and individuals generate billions of gigabytes of data. • Data, which properly analyzed and used in time, can emerge as an unbeatable competitive advantage. • Enterprises need to recognize the prospect analytics represents and should adapt their IT strategy to capture such opportunities’. • Analytics can help retailers predict buying decisions of shoppers • While governments can use analytics to provide services directly to their citizens
  14. 14. THREE V’s OF ANALYTICS • The sheer amount of data generated or data intensity that must be ingested, analyzed, and managed to make decisions based on complete data analysisVolume • How fast data is being produced and changed and the speed with which data must be received, understood, and processedVelocity • The rise of information coming from new sources both inside and outside the walls of the enterprise creates integration, management, governance, and architectural pressures on ITVariety
  15. 15. USES OF ANALYTICS • Banking • Health Care • Retail • Transportation • Government
  16. 16. CLOUD • The undeniable power of cloud computing to foster innovations and improve productivity is now accepted by both IT vendors and their customers. • The financial services and government sectors are mostly moving to a private cloud model due to information security concerns, other industries like healthcare and retail have adopted public cloud. • Moreover, their existing infrastructure has helped telecom players to emerge as providers of cloud computing, leading to erosion in boundaries between IT and telecom vendors.
  17. 17. FACTS TO GAZE • 74% of enterprises are trying to use some form of cloud services • 84% of CIO’s want to cut application costs by moving to the cloud • One third of IT budgets will be spent for Cloud enablement • In 2016, over 206 billion USD put into the Global Public Cloud Service Markets whereas in Big Data it has been increased to 48 billion USD. • Amazon Web Services is the first to launch a suite of cloud based services including storage, computation and the human intelligence • Unites States continues to top the ranking table as the location with lowest risk followed by UK • Cushman and Wakefield has ranked India the second most risky country among 30 countries for data centers 
  18. 18. INDIA PUBLIC CLOUD SERVICE MARKET, by segments (2012)
  19. 19. SMAC INITAIL PROJECTS • The Home Depot • Adidas • CERN • Orlando Health • “My Airtel My Offer” • YouTube • Netflix • City Bank, India
  20. 20. FUTURE WITH SMAC 1. Virtual offices where employees sit at home and connect through skype and other social networks using their smartphones, maintain their data on the cloud, generate reports and forecasts through analytics are just a few years away. 2. Personal regarding your company’s production strategies , marketing strategies ,or assistance regarding health insurances: with an additional support of social connectivity, is possible using SMAC. Won’t that make your life easier? 3. Wouldn’t it just be great that your LinkedIn profile is automatically making the necessary changes when you change your job and your details are entered in new company’s database? e-assistance app 4. Creation of app that assists you at every point in your life , may it be searching for a good restaurant, or major decision making
  21. 21. TARGET AUDIENCE Social networking companies Wireless device manufacturers Telecom infrastructure suppliers Big data and analytics companies Data as a service (DaaS) companies Social and cloud application developers Cloud-based service providers of all types
  22. 22. ADVANTAGES AND HURDLES TO OVERCOME ADVANTAGES: • Forecasts through 2020 • Learn from SMAC market opportunity • Understand the SMAC market opportunity • Identify key area for IT personal development • Identify leading companies in SMAC app lifecycle • Identify opportunities for SMAC converged apps and services • Cost Effective HURDLES: • Storage of Huge amount of data in cloud is a big deal. • Analysing such large data is a Tedious Process. • Securing the data from being hacked.
  23. 23. CONCLUSION SMAC collectively is considered to be a multi-billion dollar opportunity, globally for the IT-BPO vendors. The enterprises are increasingly adopting these technologies, as they become more agile with information sharing within organization and seek more insights about their customers to serve them better.
  24. 24. THANK YOU   ANY QUERIES??

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