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Social Recruiting Rally
Day 4 - Jan. 26 2023
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Today’s Social Post:
Employee Testimonial + Career Progression + All Jobs
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Post every day to enter our Giveaway!
?
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Canva Templates available
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/
How to test &
validate your
employer brand
messaging with
social recruiting
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
It’s the value proposition that you offer
employees and candidates (what you say), and
the reputation that your organization has as an
employer (what others say about you).
Employer Brand
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Employee Value
Proposition
Statement
Pillar 1 Pillar 2 Pillar 3
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Employee Value
Proposition
Statement
Pillar 2 Pillar 3
Work
Anywhere
-Remote-first
culture
-Flex Work
Program
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Source: May 2022 RallyFwd Virtual Conference
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Testing & Optimizing Candidate Messaging
• Short commute
• Regular shifts
• 401K
• Tuition reimbursement
• Remote work
• Flexible hours
• Starting pay
• Training program
OR
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
PRO TIP:
• A/B test
messaging per
job function
• Need 2-3 months
of data
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Schedule of Events
Fri Jan 27
Learn With Lori #5
Benchmarking your
social recruiting results
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Tomorrow’s
Social Post:
Individual Job + Benefits
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
#letsrally

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Learn With Lori #4: How to test & validate your employer brand messaging with social recruiting

  • 1. Social Recruiting Rally Day 4 - Jan. 26 2023
  • 2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Today’s Social Post: Employee Testimonial + Career Progression + All Jobs
  • 3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Social Media Templates Date Content Topic(s) Mon Jan 23 Team Jobs + Benefits Tues Jan 24 Holiday + Team Jobs + Employee Recognition #NationalComplimentDay Wed Jan 25 Team Jobs + Company Culture Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs Fri Jan 27 Individual Jobs + Benefits
  • 4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Post every day to enter our Giveaway! ?
  • 5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Canva Templates available
  • 6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Kick Off Agenda https://www.rallyinside.io/social-recruiting-rally/event-hub/
  • 7. How to test & validate your employer brand messaging with social recruiting
  • 8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL It’s the value proposition that you offer employees and candidates (what you say), and the reputation that your organization has as an employer (what others say about you). Employer Brand
  • 9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Employee Value Proposition Statement Pillar 1 Pillar 2 Pillar 3 Proof point 1 Proof point 2 Proof point 3 Proof point 1 Proof point 2 Proof point 3 Proof point 1 Proof point 2 Proof point 3
  • 10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Employee Value Proposition Statement Pillar 2 Pillar 3 Work Anywhere -Remote-first culture -Flex Work Program Proof point 1 Proof point 2 Proof point 3 Proof point 1 Proof point 2 Proof point 3
  • 11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Source: May 2022 RallyFwd Virtual Conference
  • 16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Testing & Optimizing Candidate Messaging • Short commute • Regular shifts • 401K • Tuition reimbursement • Remote work • Flexible hours • Starting pay • Training program OR
  • 18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL PRO TIP: • A/B test messaging per job function • Need 2-3 months of data
  • 19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 21. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Schedule of Events Fri Jan 27 Learn With Lori #5 Benchmarking your social recruiting results
  • 22. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Tomorrow’s Social Post: Individual Job + Benefits
  • 23. © 2023 Rally® ︱ COMPANY CONFIDENTIAL