More Related Content Similar to Learn With Lori #4: How to test & validate your employer brand messaging with social recruiting (20) More from Rally Recruitment Marketing (17) Learn With Lori #4: How to test & validate your employer brand messaging with social recruiting2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Today’s Social Post:
Employee Testimonial + Career Progression + All Jobs
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Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits
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Post every day to enter our Giveaway!
?
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Canva Templates available
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Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/
7. How to test &
validate your
employer brand
messaging with
social recruiting
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It’s the value proposition that you offer
employees and candidates (what you say), and
the reputation that your organization has as an
employer (what others say about you).
Employer Brand
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Employee Value
Proposition
Statement
Pillar 1 Pillar 2 Pillar 3
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
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Employee Value
Proposition
Statement
Pillar 2 Pillar 3
Work
Anywhere
-Remote-first
culture
-Flex Work
Program
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
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Source: May 2022 RallyFwd Virtual Conference
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Testing & Optimizing Candidate Messaging
• Short commute
• Regular shifts
• 401K
• Tuition reimbursement
• Remote work
• Flexible hours
• Starting pay
• Training program
OR
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PRO TIP:
• A/B test
messaging per
job function
• Need 2-3 months
of data
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Schedule of Events
Fri Jan 27
Learn With Lori #5
Benchmarking your
social recruiting results
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Tomorrow’s
Social Post:
Individual Job + Benefits