Learn With Lori #4: How to test & validate your employer brand messaging with social recruiting

1. Social Recruiting Rally Day 4 - Jan. 26 2023

3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Social Media Templates Date Content Topic(s) Mon Jan 23 Team Jobs + Beneﬁts Tues Jan 24 Holiday + Team Jobs + Employee Recognition #NationalComplimentDay Wed Jan 25 Team Jobs + Company Culture Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs Fri Jan 27 Individual Jobs + Beneﬁts

7. How to test & validate your employer brand messaging with social recruiting

8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL It’s the value proposition that you offer employees and candidates (what you say), and the reputation that your organization has as an employer (what others say about you). Employer Brand

9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Employee Value Proposition Statement Pillar 1 Pillar 2 Pillar 3 Proof point 1 Proof point 2 Proof point 3 Proof point 1 Proof point 2 Proof point 3 Proof point 1 Proof point 2 Proof point 3

10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Employee Value Proposition Statement Pillar 2 Pillar 3 Work Anywhere -Remote-first culture -Flex Work Program Proof point 1 Proof point 2 Proof point 3 Proof point 1 Proof point 2 Proof point 3

17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Testing & Optimizing Candidate Messaging • Short commute • Regular shifts • 401K • Tuition reimbursement • Remote work • Flexible hours • Starting pay • Training program OR

24. #letsrally

Learn With Lori #4: How to test & validate your employer brand messaging with social recruiting

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Learn With Lori #4: How to test & validate your employer brand messaging with social recruiting

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