Employer Brand Building in Uncertain Times

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Employer Brand
Building in Uncertain
Times:
The role of digital, data,
and diverse voices

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36,000
200
2,000
Not

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communicate
like this one?

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the most
important time

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Of Americans
wanted to hear
from companies
about their
COVID-19 response
85%
Nestlé and MorningConsult survey. March 28 2020.

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need to be treated
like brands

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that took bold steps to build their
brand
Information Resources Inc. (IRI). When Down Is Up:
Building Brands in Recessionary Periods . April 2020.

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• Return on Investment
Mitigate Salary CostsAttract Top Talent

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Listen

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↑ 39%

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↑ 84%

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In 2021, Crisis-Proof Your Employer Brand
1 2 3 4

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Digital Communications Lead,
Nestlé U.S.