Using Data & Inclusivity to Attract Diverse Talent

1. © 2020#RALLYFWD
Using Data &
Inclusivity to Attract
Diverse Talent

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1. Solve Problems Using Data
2. “Serve” your candidates
3. Attract more diverse talent
using your career site
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12-15%
of all careers
site visitors
apply to a role
Source: Jobvite 2018 Benchmark

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to complete
25
Mins

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Most Applied
Role
of Applicants are
Female
53% of Applicants are
from Ethnically
URM groups
16%

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of visitors apply
to a role
53%13%
more access to
resumes
Curiosity Killed the Stat
61%
of visitors left a
resume
Flattery Works Every Time
of resume
droppers
applied
87%
Lead the Candidate to Content Don’t play hard to get
of visitors time
spent looking
at jobs/apps
~90%
complete a
started
application
~94%

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Black or African
American applications
(Q2 v Q3)
+12%
in applications
Sept ‘19 v Sept ‘20
+30%
Hispanic or Latino
applications
(Q2 v Q3)
+33%

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+52%Female applications
(Q2 v Q3)
+91%in Female applications
(Sept ‘19 v Sept ‘20)

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“strongly” matched
candidates compared to
Sept ‘19
+46%
of our applicant pool
meets/exceeds job
requirements
50%

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1. Incentivize Applications - provide feedback at rejection
2. Embed Content - Hyperlink content in job description
and set to open in new tab
3. Chatbot - Provide a link to FAQ in all JD or in the
confirmation email
4. Applier’s High - Create a generic job post and adding it
to someone passionate about talent brand
5. Consider the Investment - the ROI can be worth it

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• Applications are a gift. Treat them that
way.
• Inclusivity is more than a buzzword.
• A small gesture can make a big impact.
• The world isn't fair, so don't make it
harder. Instead, “Serve” your
candidates.
#RALLYFWD

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