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© 2020#RALLYFWD
#WeAreInThisTogether
: Crisis Communication
with Impact
Chloé Rada
Director of Talent Administration,
Technology & Branding, Sodexo
© 2020#RALLYFWD
#RALLYFWD © 2020
What you’ll
learn
1.How to prioritize your audiences
2.How to react as an Employer
3.How to keep candidates and
displaced employees engaged
© 2020
© 2020#RALLYFWD
© 2020#RALLYFWD
• Work all open positions
• Respond to Hiring Managers’ needs
and plan ahead
○ Advise against cancellations
○ Diagnose the pain point
○ Provide solution
• Inform candidates of delayed start
• Invest time in pipelining and adjust
approach
• Don’t ghost candidates. Be open
about what’s changed.
• Use virtual tech for interviewing
○ Be mindful of new
disruptions
○ Allow for leniency
• Work with your Recruiters to push
back start dates 90/120 days
• Shift focus of content on blog and
social
○ Culture attributes
○ Heroism stories
○ Helpful job seeking advice
• Enhance ATS communications
• Improve careers site and jobs portal
language
• Update chatbot answers
RECRUITERS HIRING PARTNERS CANDIDATES
Prioritizing audiences
© 2020#RALLYFWD
#RALLYFWD © 2020
Adjusting careers
content
• Positive + supportive + empathetic
• Not appearing “tone deaf” to the
situation and pushing our own agenda
• Constant strategy assessment day-by-
day
• Ensure creative elements are
appropriate
• Candidate-centric, helpful advice -
looking to the future in uncertain times
© 2020#RALLYFWD
• Acknowledge the crisis
• Share what your priorities are
• Indicate how to stay
connected and get
employment and hiring
information
• Ask candidates to be patient
with you
Key ATS messages during COVID-19
© 2020#RALLYFWD
Vehicles to communicate to employees
#RALLYFWD © 2020
#1 most
helpful
channel to
Internal
Hires
© 2020#RALLYFWD
© 2020#RALLYFWD
Sodexo Workforce
Resource Center
• Publicly available on
www.Sodexo.jobs
• Highlighting temporary jobs portals
• Links to 30+ employers, 300,000 job
postings
• Email campaign sent to furlough
employees directing them to these
resources
#RALLYFWD © 2020
Engaging
your
furloughed
workforce
#RALLYFWD © 2020
Engaging
your
furloughed
workforce
© 2020#RALLYFWD
24 hours later...
© 2020#RALLYFWD
Let’s #rallyfwd
• It’s ok to build the plane as you fly it
• Break off those training wheels and lead with
confidence
• Don’t be afraid to get it wrong the first time
© 2020#RALLYFWD
© 2020#RALLYFWD
CHLOÉ RADA
Thank You!
Director of Talent Administration,
Technology & Branding, Sodexo
/chloerada/
Chloe.Rada@Sodexo.com
@crada

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RallyFwd: #WeAreInThisTogether: Crisis Communication with Impact

  • 1. © 2020#RALLYFWD #WeAreInThisTogether : Crisis Communication with Impact Chloé Rada Director of Talent Administration, Technology & Branding, Sodexo
  • 3. #RALLYFWD © 2020 What you’ll learn 1.How to prioritize your audiences 2.How to react as an Employer 3.How to keep candidates and displaced employees engaged © 2020
  • 5. © 2020#RALLYFWD • Work all open positions • Respond to Hiring Managers’ needs and plan ahead ○ Advise against cancellations ○ Diagnose the pain point ○ Provide solution • Inform candidates of delayed start • Invest time in pipelining and adjust approach • Don’t ghost candidates. Be open about what’s changed. • Use virtual tech for interviewing ○ Be mindful of new disruptions ○ Allow for leniency • Work with your Recruiters to push back start dates 90/120 days • Shift focus of content on blog and social ○ Culture attributes ○ Heroism stories ○ Helpful job seeking advice • Enhance ATS communications • Improve careers site and jobs portal language • Update chatbot answers RECRUITERS HIRING PARTNERS CANDIDATES Prioritizing audiences
  • 7. #RALLYFWD © 2020 Adjusting careers content • Positive + supportive + empathetic • Not appearing “tone deaf” to the situation and pushing our own agenda • Constant strategy assessment day-by- day • Ensure creative elements are appropriate • Candidate-centric, helpful advice - looking to the future in uncertain times
  • 8. © 2020#RALLYFWD • Acknowledge the crisis • Share what your priorities are • Indicate how to stay connected and get employment and hiring information • Ask candidates to be patient with you Key ATS messages during COVID-19
  • 9. © 2020#RALLYFWD Vehicles to communicate to employees
  • 10. #RALLYFWD © 2020 #1 most helpful channel to Internal Hires
  • 12. © 2020#RALLYFWD Sodexo Workforce Resource Center • Publicly available on www.Sodexo.jobs • Highlighting temporary jobs portals • Links to 30+ employers, 300,000 job postings • Email campaign sent to furlough employees directing them to these resources
  • 16. © 2020#RALLYFWD Let’s #rallyfwd • It’s ok to build the plane as you fly it • Break off those training wheels and lead with confidence • Don’t be afraid to get it wrong the first time © 2020#RALLYFWD
  • 17. © 2020#RALLYFWD CHLOÉ RADA Thank You! Director of Talent Administration, Technology & Branding, Sodexo /chloerada/ Chloe.Rada@Sodexo.com @crada