1. Enterprise Versus Personal
Curation:
How To Put Your Brand First
March 2014
www.rallyverse.com
@rallyverse

2. Many marketers are including
curation as a component of
their content marketing
strategy.
And that’s good!

3. But.
It's important to understand that
curation for individuals is a
much different challenge than
curation for enterprises and
marketers.

4. What's the difference?
And why is it important?

5. Because using the curation
techniques and tools that you
use for yourself just won’t
work for your brand.

6. What does that mean in
practice?
Here are 5 ways to think
about the differences and
how to succeed in
enterprise curation.

7. Listen and Read
vs.
Create and Share

8. Personal Curation:
I’m looking for interesting
things to read, and I don’t
have a deadline.

9. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.

10. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that focus on finding you
content that fits your brand –
every single day, without fail.

11. Serendipitous Discovery
vs.
Focused Discovery

12. Personal Curation:
I expect to be surprised by
interesting things I haven’t
seen before and which aren’t
from my usual content
haunts.

13. Enterprise Curation:
I am looking for content that
connects to my brand and its
values, as narrowly or as
broadly as I define it.

14. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that allow you to carefully
define the scope of content
that fits your brand, and to
easily adjust that scope.

15. Most Popular
vs.
Most Relevant To My
Brand

16. Personal Curation:
I’m interested in the “It” stories/
videos/ GIFs of the day: the
things everyone is talking
about. In other words, you’re
looking to combat FOMO.

17. Enterprise Curation:
I’m looking for the stories on
the topics that matter the most
to your brand and are relevant
to your community: your
customers, advocates, and
employees.

18. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that understand how
content matches the topics and
trends that matter to you.

19. Feed My Interests
vs.
Build My Brand

20. Personal Curation:
I’m looking for content on all
the things that matter to me:
my favorite companies, topics,
teams, places, foods, people,
etc.

21. Enterprise Curation:
I’m looking for opportunities
to show the world more about
my brand, what we think, and
our POV on a variety of
relevant topics.

22. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that allow you to gather
content on all the topics and in
all the forms that matter to your
brand – and let you shape the
message around sharing them.

23. Other People’s Content
vs.
Start With My Content

24. Personal Curation:
I’m looking for the best articles
from other people and across
the Internet from right now.

25. Enterprise Curation:
I’m looking to share my content
from my archives when it’s
appropriate and augment my
content with trending content
when appropriate.

26. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that offer deep
connections to Owned Content
repositories on your site, in
your CMS and on your social
accounts.

27. Seem complicated? It isn’t.
Not with the right tools.

28. Don’t worry:
Rallyverse can help .

29. Thank You
info@rallyverse.com
@rallyverse