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CURRICULUM VITAE
Ralph Hendricks
17 Nirvana Way, Mt. Roskill, Auckland 1004 New Zealand.
Tel: 0064 9 627 0437 Mobile: 0064 021 167 1508
Email: ralphhendricks6@gmail.com
SKILL SUMMARY
Communication
Deals with internal and external clients, service providers, community groups and at all
levels via telephone, email or in person, to ensure successful communication with people
from diverse cultures by actively listening to ensure success in managing and negotiating
contracts, understanding and responding to client requirements.
Problem Solving
Ability to resolve in-depth queries in a methodical, well-reasoned manner to find appropriate
workable solutions which are consistent with policy and previous decisions.
Team Player
Enjoys sharing knowledge and encouraging development of others to achieve organisational
goals and leads by example to promote a positive and professional attitude.
Planning and Organising
Refined time management and organisational skills that balance work, team support and ad-
hoc responsibilities in a timely and professional manner.
Sales and Business Development
 Sales plans for customers, work closely with customers to develop solutions and
options of print and online advertising.
 Event Marketing – Source and organise external venues, co-ordinate and facilitate
exhibitions, plan and schedule the event within the time frame and budget. Plan for
unexpected contingencies and delegate tasks as required.
 ExhibitionTabloids
 Systems knowledge
 Operating Systems: Microsoft Windows
 General: MS Word, MS Excel, MS Power Point, Sales Force.com.

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Key Achievements:
 Sales Achiever Award AdPlan- 2015 Most Revenue & Contracts Sold for Team Central &
West Auckland
 Auckland Wide High Sales Achiever Award 2012
 Appreciation Award for securing Auction items for the Prime Minister Charity
Luncheon
 Recognition for National Burns Centre fundraising event
 Recognition and Rewards from previous and current managers and CEO for
Outstanding Sales Performance
 Feedback from clients who have offered to be referees such as Placemakers
New Lynn, Awesome Awnings, New Zealand Audiology
Systems knowledge
Operating Systems: Microsoft Windows
General: MS Word, MS Excel, MS Power Point, Sales Force.com.
PERSONAL PROFILE
With years of international & New Zealand experience, my goal is to provide management expertise to a
growth focused organisation keen to increase its market dominance.
My expertise extends to leading an organisation locked in its cycle of change though innovative and
systematic thinking to delivering long term strategic goals while adapting to a changing competitive
market. This is critically focused in the area of Customer Service, Sales and Hospitality.
I am an achiever; I pride myself in my philosophy that nothing leaves my table without value added to it.
Therefore each task I accept is assured of success, as I will not consider success in the eyes of others
prior to me enjoying it in my own.
In each of the roles, I have led significant sales management & improvement of revenue generating
initiatives thereby improving efficiencies, gaining economies of scale and increasing the profitability of
the divisions.
A key component was my ability to understand market segmentation, customer buying behavioural
patterns, and the identification of marketing opportunities.
Two significant achievements were the successful launch of the Times Shopping Festival & the Times
Exhibition product which were designed to stimulate a sluggish sales market at the time.
During my management tenure I have lead teams of more than 15 direct reports fully responsible for
their individual sales performance and their development. This provided an ample opportunity for me to
test and hone my interpersonal skills with an emphasis on developing a highly successful team.
Being part of a conceptualised team to generate new thinking in advertising and marketing strategies, I
was a core member of the IDEA Factory. This team was responsible for the development of the Times
Customer Loyalty Programme and the launch of a niche market publication called Westside Plus. Some of
the high value clients within these were Thomas Cook, SITA travels and Win Tec Computers.

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Due to my consistently high performance I was assigned special overseas projects where I spent time in
the Netherlands & South Africa profiling trade dignitaries due to come across to the Indian subcontinent
for trade negotiations.
My philosophy towards life is simple – I am not afraid of failure but whether I am content with my failure.
PROFESSIONAL DEVELOPMENT
While I have been extensively trained and continue to gain new skills through various in house trainings
of the organisations I work for; these are some of the significant areas of my overall management
development.
 Fairfax Leadership programme 2012.
 Sales Force – Licensed to sell Certificate.
 Brian Meredith – Sales Training Programme.
The highlight of my professional development has been in the area of relationship building which forms
part of my sales ethos – I am not here to sell you something; I am here to grow your business so that you
enjoy the benefits of our relationship.
Examples as a form of testimonials to support my statements are from Placemakers New Lynn, Lifestyle
Neuro Muscular and Food Stuffs Group.
CAREER HISTORY
COMPANY POSITION PERIOD
FairFax Media Media Consultant – Level 5 (Range 1-5) 2004- 2015
Bennett Coleman & Co. Senior Manager 1989-2003
FairFax Media – Auckland 5/1/2004 - Current
Media Consultant – Level 5 (Highest Level of Media Consultant)
Key Responsibilities:
. Manage assigned territories to further revenue growth.
. Achieve individual sales and customer satisfaction targets.
. Manage special projects.
. Ensure effective uses of resources and coordinate with production.

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. Support Fairfax Media Key goals (print & digital) and work in partnership with any organisation wide
programmes.
Bennett Coleman & Company. 29/7/1989 – 3/7/2003.
The Times Group has been in existence over 160 years servicing the Indian subcontinent being one of the
world’s largest English read daily newspapers. The Bombay division alone has a paid circulation of over
5.3million subscribers operating in one of the world’s most challenging and competitive environment.
In the 14 years I have spent working for the company, I have held four management positions leading
divisions and business units into new growth markets and implementing change.
Senior Manager – Bombay Times:
Key Responsibilities:
. Provide leadership to the team.
. Manage day to day operations.
. Ensure effective use of resources including staff management.
. Build and maintain relations with external customers.
. Manage special projects, Events and Exhibitions.
. Lead and manage the performance of the team.
 Manager – Suburban Branch office.
 Deputy Manager – Special Projects.
 Assistant Manager – Retail.
SPECIAL PROJECTS
Over the years, I have been heavily involved in projects delivering significant results in profits or
efficiencies.
1. Mitre 10 16 page launch special.
2. Regular 16 page Shop Local and Local Life features.
3. Lynmall Features.
4. Recovery of Lost Business to competition.
5. Times Customer Loyalty Programme.
6. Times Shopping Festival (overseas).
7. Times Exhibition (overseas).
8. Netherland Trade Features (overseas)
9. South Africa Trade Features (overseas).
Of all these that remain a source of pride for me, the one that stands out is the recovery of lost business
I regain back from the competition as this continues to be a sustainable revenue generator.

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EDUCATION SUMMARY
University Of Bombay,
Mumbai India.
Bachelor of Commerce – Majoring in Business Management – 17-4-1984.
SAS Institute India.
Certificate in Customer Relationship Management Methodology. – 28-10-1999.
I have spent several years of my life in client relationship and revenue generation and I have more
than proved my effectiveness in a challenging sales environment.
Referees:
Available on request.