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Topics Covered What is Teradata (TD) EDW? What Teradata Do? Why Teradata is obvious need for business houses to survive, compete & outpace competitors How does TD empower organizations create more value and maximize profit. Teradata success stories: Case study
What is Teradata EDW Teradata EDW is a relational database management system that is designed to extract different types of data from multiple sources and converts, integrates and stores large scale data in a single place and in a common format. TD’s data consolidation make data available for analysis.
What Does Teradata EDW Do?1. Teradata empowers organizations find business improvement opportunities (BIO) and grow...2. Teradata integrates customer’s discrete data from multiple departments and helps in analytics and new value generation3. Teradata keeps accurate data in a single source in a common format that enables organizations have a 360 degree analysis of a customer to add new value to life. Teradata uses parallelism to process terabytes of data of sales, production, finance, supply-chain etc. and allows users get business-critical reports & statistics in short time. Thus it reduces cost and increases productivity & efficiency
Why Teradata is Obvious Needfor Corporations Growth of business produces high volume heterogeneous data that is unmanageable without integrated approach. Competition intensifies every hour, competitors go for R&D with existing data and open up new avenues of revenue, outpacing others. Business grows every day. Time leveraging is obvious for doing more works in same time. So, need a Technology Super Power! Teradata is
How does TD empower organizations create more value…Back-Office Enterprise Data CRMOperational Warehouse Environment Front-Office Operation -Customer Product Relationship Product Better, Faster Operation -Financial Better, Faster OperationAdministratio Administratio Management n System n System E-Commerce -Enterprise Risk Actions ActionsOperations, Management Operations, UUnderwriting -Operations nderwriting Management -Integrated General Measuremen General Ledger Ledger t -E- •A single view of the commerce business •Analysis of detail-level data •Eliminate •Unlimited ability to grow expensive, inefficient data •Real-time access to the marts and ODS
Teradata success stories: Case study Mobilink: ◦ Pakistan’s leading telco operator (18 years) ◦ 31.6 million subscribers. Covered10,000 cities, towns and villages. ◦ 2004: Faced intense competition from 2 new player pulling ARPU down ◦ Need for new technology to retain leadership and outpace competitorsMobilink Before Teradata:Farid Ahmed, Director Business Analysis and Planning says,“The problem was that in 2004, the only information wehad was a monthly summary of data from billing. A spreadsheet once a month; that was it. If we wanted to do something else, we had to ask the technical department and then extrapolate from their data. It was extremely limited.”
Implementation of Teradata EDW atMobilink in 2004
Business Impact of Teradata EDW Increased Revenue, More Subscribers ◦ 4% increase in new customer acquisition ◦ 4% improvement in the profitability of new sales ◦ Retailers are served more effectively and efficiently, with the number of those receiving stock each day increasing by 5% and those who go unserved reduced by 3% ◦ 5% increase in retailers actively maintaining and selling Mobilink products due to the unearthing of potential growth areas ◦ 2% increase in subscriber prepaid top-ups Lower Costs, More Efficiency, Improved Profits ◦ Even as revenues have grown, Mobilink has been able to use the sales models to improve its cost management capabilities and efficiencies and, so, drive stronger profits.
Business Impact of Teradata EDWcontd.. Faster Operation and Reporting ◦ Daily Reports Provided to Business Users – 150 ◦ Total Number of Reports Available – 2000+ ◦ Concurrent Business Users – 50 ◦ Power Users – 20 ◦ “Reports that used to take weeks to develop, now are available in hours. The change is tremendous; we have almost anything we want. When we want to do a new pricing offer, we can pull down specific information about customers. We can understand why an offer did better in area A than area B. The amount of analysis is extremely sophisticated.” Farid Ahmed, Director of Business Analysis and Planning ◦ “The BI team gave us a wonderful dashboard that has made a major contribution to our 2-3% growth in sales,” Jahanzeb Taj, Vice President, Marketing.
Case Study: Bank Zachodni WBK (BZ-WBK), Poland One of the top 3 banks in Europe By the summer of 2009, the situation had reached the critical stage – ◦ storage capacities were exhausted, ◦ disaster recovery systems were inadequate, ◦ new business applications and data sources could not be extended, and ◦ global financial crisis was casting a long shadow over all new technology investment decisions in the European banking community. The existing infrastructure had limited capacity at only 4 terabytes of data. Business needs and channels were growing, and the current environment was not capable of holding all mission critical data, let alone the newer sources of information demanded by business users. Choose Teredata EDW in April 2010
After Implementation of Teradata EDW By August of 2010, on-time, on-budget without issues, and in accordance with both functional and technical specifications. Teradata ROI is 18 months from implementation, Cost savings of 65 percent to 70 percent in first year. The total cost per terabyte of storage has been reduced by up to 70% Cost savings equivalent to more than PLN 2 million per year has been realized through improved contact management and postal addressing capabilities A more quantitative approach to risk management has reduced the amount of credit deemed uncollectible and has improved the recovery of principal, interest, and fees associated with outstanding loans.