By 2019, we will be staring at a Data Explosion like none before. Big Data Big Bang is around the corner. This presentation is a thought starter that aim to give an idea of things to come from Internet of things(IoT) to Internet of everything (IoE). Are companies ready to harness the power? Are data vendors equipped to take on this challenge? What do they need to start doing? How do they appease the sometimes conflicting needs of CIO versus the CMO? All this and more.

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THEPower
ofPiXELS
RanajoyRoy
Newton Digital
NEWT N

2. 1
A single note holds a beautiful melody
A single drop of rain, an unfathomable ocean
A single step, the most enchanting ballet
A single tweet, the start of something new
A single code, the next Google
A single pixel, a priceless masterpiece
NEWT N

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Big Data, Big Bang 4.
Riding The Tidal Wave 14.
CIO V/S CMO - The Dynamic Duo of Marketing 17.
T-shaped Strategy For Success 10.
3

4. BIG
BANG

5. 5
THEWORLD
BY2019

6. 6Source: statista.com & internet stats - http://www.internetworldstats.com/
of world population is likely
to access the internet
up from 46.4% in 2015
52%

7. 7
mobile users out of which
2.66 bn will be smartphone
users
5.07BN
Source: statista.com
of the global mobile phone
population will access internet
from their phone.
63%

8. 8
of worldwide online population
will be accessing social networks 70%
Source: statista.com

9. increase in global
mobile data traffic10X
Source: Cisco Visual Networking Index: 2014-2019
Broadband
speed2X
Total IP traffic will
originate from non-
PC devices
67%

10. Source: Cisco Visual Networking Index: 2014-2019
the size of
global population 3X
Devices and connections to
increase at
11.5%CAGR
average number of devices
& connections per capita3.2

11. M2M connections10.5B
Source: Cisco Visual Networking Index: 2014-2019
per year of data created
by IoE connections
508 ZB

12. Global internet
consumption
will be video content.
80%
Source: Cisco Visual Networking Index: 2014-2019
video & OTT streaming
will be the new standard4K
of video will cross
the internet each sec
1million
mins

13. Source: Cisco Visual Networking Index: 2014-2019
of consumer internet
population will use
personal cloud storage
55%

14. Source: Cisco Visual Networking Index: 2014-2019
of total cloud storage
will be SaaS workloads
59%

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RIDINGTHE
TIDALWAVE

16. HOWDOESTHISDATAEXPLOSION
IMPACTUS?
BIGDATA:BIGGEST&MOST
VALUABLE ASSETCLASS
3 INFLUENCING FACTORS:
VOLUME,VARIETY&VELOCITY

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BETTERDATAMANAGEMENT:
DATASTORAGE&ACCESS
DATASECURITY
DATAINTEGRATION
DATAANALYSIS
DECISIONSUPPORT
AUTOMATION
COGNITIVECAPABILITY
}
BIG DATA
EXPERTS&
CONSULTANCY
ISTHEFUTURE

18. CIOCMO&
THENEW
DYNAMICDUO
OFMARKETING

19. CIO Priorities
1. Increase Enterprise Growth & Efficiency
2. Maintain Data Security
3. Deliver Operational Results
4. Reduce Enterprise Costs
5. Strengthen Customer Relationships
6. Process Innovation
1. Campaign Oriented metrics
2. Improve Marketing Efficiencies
3. Prove Marketing Effectiveness
4. Cross-channel marketing
5. Data Integration
6. Marketing Data Analytics
CMO Priorities
CMO Challenges
1. Identify effective marketing initiatives
2. Align Marketing Objective with Company
objective
3. Improve customer experience
4. Data Integration from disparate sources
CIO Challenges
1. Maximise the value of data
2. Balance productivity with security
3. Increase revenue, value and
competitive advantage.
4. Scalability, Integration and Flexibility
Two sides of the same coin

20. CIOCMO&
CHALLENGE:NAVIGATE THE DIVIDE

21. • CREDIBILITY
• INTEGRITY
• EXPERTISE
• SCALE
• SIZE
• FUTURE-PROOF
•CONFIDENCE
•VALUE
•PARTNERSHIP
DATAVENDORSNEED
TOSTEPUP

22. CMOCIO
22
S
T
A
K
E
H
O
L
D
E
R
S
LEADS
Apply a T-shaped Strategy to win over their clients

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