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2squared collateral 02_24_2015

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Why Marketing Needs a New MO
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2squared collateral 02_24_2015

  1. 1. insight - comprehensive experience - pragmatic approach - goal oriented - extensive skill sets leadership connection creativity © 2015 2squared Group, LLC All Rights Reserved Located in Anaheim, CA, 2squared Group, LLC is a boutique management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A, across all industries and geographies. Effective Asset Utilization For Maximum ROIC Strong financial fundamentals are critical for the liquidity of a business, and to keep it agile. Our methodology optimizes return on invested capital. Leverage Core Strengths To Achieve Success All businesses have strengths and weaknesses, however, the key to being successful is leveraging core strengths. Aligning Strategic Objectives To Vision For Focused Growth Un-focused growth may help you achieve success in the short term, however, aligning objectives to vision allows a business to continually grow. 2squaredgroup.com
  2. 2. ABOUT US 2squared Group is the synergistic merger of four dynamic, successful busi- ness management companies that as a collective excel in supporting the changing needs of businesses. The combined experience of the executive leadership exceeds 100 years of corporate strategy, organization design, operational excellence, new product launch, branding & marketing, value chain, M & A integration, business intelligence, corporate connecting and creative services expertise. We also provide intellectual property services though an exclusive partnership. 2squared Group uses a disruptive approach to develop and provide both strategic and tactical business solutions, helping organizations integrate insight, navigate the market and grow in climates that are constantly evolving. 2squared Group is a team of thought leaders and change agents who guide organizations and their leadership in defining effective and exceptional busi- ness strategies. Our methodology kindles innovation, creating sustainable advantages for company growth and superior value for customers, supporting organizations in competing successfully in a global market. OUR MISSION OUR VISION Our strategic approach provides an integrated set of choices to uniquely position an organization in its industry and create sustainable advantage and superior value relative to the competition. Our Play Book What do you aspire to achieve? – The guiding purpose of the enterprise Where will you play? – The geographies, product categories, customer segments How will you win? – The core strengths, value system, and business model that enables competitive advantage What capabilities must be in place? – The strategic thinking, brand promise, and competencies that create competitive advantage What management systems are required? – The structures, systems, performance measurement dashboards, and agility © 2015 2squared Group, LLC All Rights Reserved 2squaredgroup.com
  3. 3. Big Data, How Do You Digest It? Organization Portfolio and Product Management Visualizing the Message for Effective Communication Improving the Effectiveness of an Organization Companies are facing ever-changing environment of positioning their products and services on a daily basis. Challenges in building brand equity and sentiments are centered heavily on synthesizing "big data" from Social Media, Market Channels, changing consumer demographics and most of all the competitive business environment. Today's society, especially the business world, is largely defined by its visual impact. We understand the importance of creative design solutions and provide areas of expertise that services clients' print, digital, and/or industrial design needs. Our design management process is closely integrated with our other services to ensure that the creative work is aligned with the overall brand and organization's strategy. Assisting in defining a portfolio of businesses and prod- ucts along with strategic objectives that aligns with company’s long-term vision. Develop a viable implementation plan and a measur- able deployment process. Design a business model that utilizes resources from the entire portfolio effectively to compete in the market. Organizational design involves reorganizing a compa- ny to change the way it innovates overall effective- ness of the strategy. This change in most caseses requires making a fresh and independent review of the company’s overall Business Model, creating a Strategy for Expansion, and evaluating Under-performing Business Segments, Prod- ucts & Services including new product launch. business intelligence design process management corporate strategy organizational design our services © 2015 2squared Group, LLC All Rights Reserved
  4. 4. Collaborating to Achieve Success With Reduced Risk Creating a Clear and Succinct Message to Build Brand Equity Achieving Optimum Value from Business Integration Efficiency and Robustness of the entire Business Operations Whether you are launching a new company or negoti- ating the hurdles of integrating after a merger or acquisition, a well thought out plan with clear and succinct targets are essential to attain optimum value. This plan should be a focused approach in integrating people, product, systems and processes. Operational efficiencies require a thorough analysis of the organization’s Value Chain to determine the effec- tiveness of the overall business operation and the flow through to financials. -Are the products/services developed to support demand effectively and efficiently? -Are the Production Processes and Quality systems robust and repeat able? -Does the Customer Relationship Management (CRM) meet customers’ expectations? -Is the company meeting all its Financial and Non-Financial Goals? Connecting businesses to collaborate can provide a win/win situation for both parties. We help connect like-minded businesses and investors to leverage their strengths to compete in high-risk environments to improve chances for success. Today's society, especially the business world, is largely defined by its visual impact. We understand the importance of creative design solutions and provide areas of expertise that services clients' print, digital, and/or industrial design needs. Our design management process is closely integrated with our other services to ensure that the creative work is aligned with the overall brand and organization's strategy and that the brand message is clear and succinct. new company launch or m&a integration process and operations management corporate connections branding & marketing © 2015 2squared Group, LLC All Rights Reserved
  5. 5. Spanning a wide variety of industries, and projects, this is a sample of some of the brands on which we have worked. "Our hyperlocal mobile-only campaign drove a 40% increase in calls with a CPC 67% less than desktop ads. The numbers are impossible to ignore. We have to invest in hyperlocal mobile advertising as part of our long-term growth strategy." Jason Maloney Vice President of Marketing for Roy’s Restaurants ... the script has been absolute- ly fundamental and we are evolving to the next level of which data sets and views to include ... M. Ali Digital Intelligence Manager for ymarketing "... to help us to think more like a corporation and less like a mom and pop distributor. Mission accomplished! We are now selling more than double the amount of products in the two years since beginning with him where we had been fairly stagnant for almost 20 years previous. We're in a new, more professional and much larger location and have doubled our staff. We have business and marketing plans in place and continue to grow even during these financially troubled times." Mark Wolf President and Owner at Don Wolf & Associates, Inc. © 2015 2squared Group, LLC All Rights Reserved contact us info@2squaredgroup.com (888)818-4769 Examples of some of our clients. whether you need a comprehensive solution, or specific services, we can help...

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