Pay Master App is the mobile recharging and payments app in Sri Lanka. As part of their growth plan, this is the seed+ raise they have requested from possible investors. Paymaster is a fully owned subsidiary of FirstPay Pte Ltd

1. ThePaytmofSriLanka
Ransika De Silva | Founder/CEO

2. Who are We?
▪ PayMaster – A one stop payment mobile app operating in Sri
Lanka.
▪ A fully owned subsidiary of FirstPay (Pte) Ltd – A FinTech
headquartered in Singapore.
▪ Authorized by the Central Bank of Sri Lanka to process mobile
payments.
▪ Vision : To make PayMaster The Super App in Sri Lanka by 2022.

3. Ransika De Silva
Founder / CEO
Bhanuka Galhenage
Chief Technical Officer
Nimanthi Dissanayake
Chief Product Officer
▪ 17+ years experience.
▪ Graduated from Manchester
Metropolitan University –
BSc(Hon).
▪ Former Lead Architect at
Funding Societies | Modulku –
Singapore.
▪ 13+ years experience.
▪ Graduated from University of
Leicester -MBA & University of
London -BSc(Hon).
▪ Former external consultant for
HCI projects-Stanford University,
AT&T and Qtel.
▪ 14+ years experience.
▪ Graduated from Manchester
Metropolitan University–
BSc(Hon).
▪ Former external technical
consultant Mcdonalds &
American Home Schield.
Our Management Team

4. Mobile top-ups
TV/ BroadBand
bills
Utility bills
Doctor bookings
Cash based
Online
banking
/mobile
banking
• Requiring to visit multiple
locations
• Considerable time on the road
• Long queues at the counters
• Inefficiency of the counter
staff
• Need to have the exact
amount in cash as getting back
the balance is an issue
• Time restrictions
• Additional fees for registration
• Registration requires manual
approval
• Need to login in everytime
• Not user friendly
• Language barriers
• Not accessible to everyone
• Inefficient customer service
Postpaid mobile
bills
Shopping/
Grocery bills
Exhausted
Annoyed
Time killer
Not Happy
Late for work
Inconvenient
Day-to-day payments – What a Nuisance!

5. ▪ Prepaid Top-ups
▪ Bill Payments
▪ QR Payments
▪ In-app Credit
▪ Buy Now Pay Later
▪ Doctor Channeling
▪ Insurance
▪ Invite & Earn
▪ Transaction History
Features we offer:
✓ No traveling / No queues
✓ Any Time/ Any where
✓ Secure
✓ One time login
✓ No need to enter
payment details again &
again
✓ No registration fee
✓ Accessible to anyone
with a smartphone
✓ Localization
✓ 24/7 Help line
It’s so Convenient
PayMaster Consumer – One Stop Payment App

6. ▪ Prepaid Top-ups
▪ Bill Payments
▪ Doctor Channeling
▪ Insurance
▪ Sales Report
▪ Subscription / Cash
based wallet
Features we offer:
✓ Any Time
✓ Secure
✓ Sales commission to the
merchant – an extra
income
✓ Localization
✓ 24/7 Help line
Serving the none smart-phone community through our merchant network.
✓ Secure
✓ Less traveling
✓ One stop location for
all payments
For the Merchant For the none smart-
phone user
PayMaster Merchant – No one is left behind…

7. ▪ Mobile apps - Android (Java) , iOS (Swift)
▪ Backend - Spring Java
▪ Hosted on AWS
▪ Database- AWS RDSPostgreSQL
▪ 0 downtime deployment
▪ Scalable backend/simulates micro services
▪ Multi zoned deployment for redundancy
▪ OWASP Mobile Application Security Verification
Standard(MASVS 1.1).
▪ CIS control version 7.0 and NIST standards
Scalable & Secure Technology Stack

8. 2017 2018 Jun
2018
Aug
2019 Jan
2019
Mar
2019
Sep
2020 Jan 2020 Jul 2021 Jan 2022 Jun
Ideation &
Beta
100 Payments
Seed Investment
Official Launch
MASVS 1.1
Compliance
1 Million
Payments
Merchant App
Launch
6.5 Million
Payments
20 Million
Payments
V4.0
V3.0
V2.0
V1.0
Our Milestones

9. Inconvenient
Convenient
Reload
to
any
telco
Pay
all
bills
under
one
roof
Insurance
within
few
mins
Channeling
In-app
credit
QR
Payments
Easy
registration
Referals
24/7
availability
Tokenization
24/7
customer
service
Localization
Merchant
network
PayMaster
X X X X X X X X X X X X X
OnePay
X X X X X X X X
iPay
X X X X X X X X X
Pay&Go
X X X
Frimi
X X X X
Telco owned apps
X X X X X
Mobile banking
X X X X X X
Internet banking – web
X X X
Cash/CC/BC @each service
provider X X
A Clear Moonshot!

10. PayTM (India)
USD 16 B valuation
2020
PhonePe (India)
USD 5.5 billion
valuation 2020
Alterra (Indonesia)
USD 25 million valuation
2018
Wave Money (Myanmar)
USD 78 million valuation
2019- Jun 2020
MobiKwik (India)
USD 700 million valuation
2021
Success Stories in Asia

11. 21.3 million
Totalpopulation
USD 209 million
Insurance Market
97%-98%
Smartphone usage
5.3%
Has a Credit Card
91 %
Pre-paid
Mobile Connections
31.80 million
Mobile Connections
74%
Has an account with a
financial institution
USD 30 million
Doctor Channeling Market
Source:https://www.cbsl.gov.lk/sites/default/files/Payments_Bulletin_3Q2020_e.pdf
USD 7 billion
Wire Transferring Market
USD 3 billion
Utility Bill Market
Addressable market
USD 1.5 billion
Mobile Top-up Market

12. Sources : https://datareportal.com/reports/ & https://www.cbsl.gov.lk/sites/default/files/Payments_Bulletin_3Q2020_e.pdf
64
34.7
1.3
Web Traffic by Device (%)
Mobile phones Laptops & desktops Tablets
6.71 7.13
10.1
10.9
0
2
4
6
8
10
12
Jan-18 Jan-19 Jan-20 Jan-21
Internet Usage
Internet users (mil)
Internet usage is growing…

13. 9
10
9
7
5 5
0
2
4
6
8
10
12
13Y-18Y 19Y-24Y 25Y-34Y 35Y-50Y 51Y-65Y 65Y+
Frequency of mobile screen unlocks
Times per hour
7.90 mil
Total Number of Active
Social Media Users
98.7%
% of Total Social Media Users
Accessing via Mobile
87%
Considers Social Media
As the Key Media Source for News
Updates
Frequency of smartphone usage is very high…

14. Sources : https://datareportal.com/reports/ & https://www.cbsl.gov.lk/sites/default/files/Payments_Bulletin_3Q2020_e.pdf
Cash 93.7
Online 6.3
Payments %
Yet majority of day-to-day payments are cash base
37%
Yearly growth on
Online Payments
USD 21 billion
Online Payments (2019)

15. 0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Q1
2019
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Millions No of Transactions
**Q2 2020 -COVID-19. Sudden rise in the number of transactions
✓ All-in-one payments app with multiple revenue streams
✓ Strong and growing unit economics
✓ Very Positive contribution margins
Strong forward traction
Paying Customers 31,000 +
CAC USD 2
CLTV USD 18.32
CLTV:CAC 9:1
Monthly Sales USD 450,000
Reloads (6.5 million) USD 5 million
Bill Payments (92k) USD 0.5 million
In-app Credit 1300 +
Merchants 150 +
Facebook Followers 45,000 +
Store Ratings 4.5/5 +
Store Reviews 5000 +

16. Satisfied customer is the best advertisement!

17. Strategic Partnerships with MasterCard and Fairfirst Insurance Limited.
Partnership Fuel Our Growth

18. Press Releases & YouTube Reviews

19. Multiple Revenue Streams
Commission per Reload 4-6%
Commission per Bill Payment 2-3%
Commission per Insurance Purchase 10%
Commission per Doctor Appointment 8-10%
Commission per QR Payment 0.17%
Interest per In-App Credit Loan (Weekly) 4-9%
Monthly Subscription per Merchant USD 1.5

20. Raising USD 1.5 million to achieve the following milestones within the next 18 months
The Ask
▪ Annual Run Rate – USD 15 million
▪ 20 million payments
▪ 100,000 consumers
▪ 3000 merchants
▪ 100,000 In-app credit disbursed
Milestones (next 18 months) Key Hirings
▪ Marketing Manager
▪ Finance Manager
▪ 2 Software Engineers
▪ QA Engineer

21. Use of Funds
40%
30% 20%
10%
Scaling the Merchant Base
▪ Social Media Ads
▪ Door to door marketing
▪ Branding
Scaling the Consumer Base
• Social Media Ads
• Referral Points
• Introducing new billers
• Scaling the BNPL feature
Operational Costs
▪ Server upgrades
▪ Payroll/rent
▪ Overhead costs
New Hires
▪ Marketing Manager
▪ Finance Manager
▪ Software Engineers
▪ QA Engineer

22. Thank You
Ransika De Silva
Founder/CEO
ransika@paymasterapp.com +94 773506582