The document discusses three essential tools for affiliate marketing:
1. Having your own website to promote products and services through useful, relevant content that builds credibility.
2. Offering incentives like freebies to encourage people to subscribe to your newsletter and drive traffic to promoted products.
3. Increasing link popularity through reciprocal linking to improve search engine rankings and drive targeted traffic.
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
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1. The 3 Easiest Ways For Newbies To Start In Affiliate Marketing
(131 votes, average: 3.53 out ofMarketeting
With the aid of the Internet, you can almost have everything right at your fingertips. With just a
few clicks you get access to thousands and even millions of pieces of information and data on
virtually any field of interest. As years pass by, the Internet continuous to effect radical changes
in many facets of human endeavors, including commerce. Experts say that the information
space, commonly known as the “world wide web,” grows by over a million pages everyday as
more and more people utilize the Internet for information, education, entertainment, business
and other personal reasons. It doesn’t take a business-oriented individual to realize that this
phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in
the recent years is surely an opportunity for business that any entrepreneur would not want to
miss.
You might be thinking only businessmen can make much money out of the Internet, don’t you?
Think again. You too can earn big bucks through the Internet even if you don’t have products to
sell and high-profile and established company. How? That is through affiliate marketing. You
might have come across these words over the net while surfing. Affiliate marketing is a revenue
sharing between a merchant and an affiliate who gets paid for referring or promoting the
merchants’ products and services. It is one of the burgeoning industries nowadays because it is
proven to be cost-efficient and quantifiable means of attaining great profit both for the merchant
and the affiliate and other players in the affiliate program, such as the affiliate network or affiliate
solution provider.
Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains
opportunities to advertise his products to a larger market, which increases his chances to earn.
The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By
getting affiliates to market his products and services, he is saving himself time, effort and money
in looking for possible markets and customers. When a client clicks on the link in the affiliate
website, purchases the product, recommends it to others who look for the same item or buys it
again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer
benefits from each customer who clicks on the link in his website and who actually purchases
the product or avails of the service provided by the merchant. In most cases, the affiliate gets
commision per sale, which can be fixed percentage or fixed amount.
If you want to be an affiliate marketer and make fortunes out of the Internet, you may follow the
following three most basic and easiest ways to start an effective affiliate marketing program.
First is to identify a particular thing you are interested in or passionate about so you won’t be
bored and forced to develop your affiliate web site later on. Focusing on a specific area you
know very well will help you bring out your best without much risks and effort. You can add a
personal touch to your site and give your visitors who are possible buyers an impression that
you are an expert in your field. In this way, you gain their trust and eventually encourage them
to buy the products you endorse. Next is to look for good paying merchants and products or
services related to your interest and create now a website. In choosing the products, you must
also consider its conversion rate
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You should be able to find several indispensable facts about Affiliate Marketing in the following
paragraphs. If there’s at least one fact you didn’t know before, imagine the difference it might
make.
Important Tool #1: Your Own Website
The most important and indispensable tool in Affiliate Marketing is your own website. The first
step in any successful affiliate marketing business is building a good, credible and professional
looking website. Your website is the jump off point of all your marketing efforts. Thus, you must
first build a user-friendly website, which will appeal to your prospects and encourage them to
click on the links to the products and service you are promoting and make a purchase.
Therefore, you must first concentrate your efforts in building a website that will cater to what
your prospects need.
The most important thing you should consider is that almost all web users go online to look for
information, not necessarily to go and buy something. Above all else, make your website full of
original, relevant and useful content. People will love articles that are appealing and helpful.
Keep in mind that, in the internet, content is still king and good quality content will not only build
your credibility, it can also help you achieve a higher search engine ranking. By posting relevant
and useful articles, you establish yourself as a credible expert in the field, making you a more
trustworthy endorser of the product or service you promote. Establishing a good reputation is a
good step in building up a loyal consumer base.
Now that we’ve covered those aspects of Affiliate Marketer, let’s turn to some of the other
factors that need to be considered.
Important Tool #2: Incentives
Competition is extremely tight in the internet world. You must always be one-step ahead of your
rivals to ensure that you capture a significant share of your target market. Therefore, you must
use every possible means to encourage people not only to visit your site but also to click and
proceed to the websites of the products and services you are promoting. Building an opt-in
email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet,
offer incentives to your prospects to encourage them to subscribe to your newsletters. You can
present free softwares, access to exclusive services and other freebies that will be helpful to
your prospects.
Important Tool #3: Link Popularity
The importance of driving highly targeted traffic to your website cannot be emphasized enough.
The all-important web traffic is at the top of the list of the most important entities in the internet
3. world. Attracting people to your site should be the first step you should carry out. Do everything
to achieve a high search engine ranking. Link Popularity is one of the factors that search
engines use to determine search engine rankings. Therefore, to enhance your link popularity,
you must launch an aggressive reciprocal link campaign.
Now you can be a confident expert on Affiliate Marketing. OK, maybe not an expert. But you
should have something to bring to the table next time you join a discussion on Affiliate
Marketeting
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