Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.

1. Jio’s success: The role
of management
RASHMI PANDEY

2. History
Dhirubhai
Ambani
Mukesh
Ambani
RIL
Anil
Ambani
June 2010:
96% for Rs.48000 Cr.
Infotel Broadband
Services Limited
Jan 2013: Reliance Jio
Infocomm Limited
(RJIL)
2005

3. MARKETING STRATEGY ADOPTED
Price 1/10th of the industry’s telecommunication charges and their policy of ‘absolutely free’.
SI. No. Reliance Jio Bharti's Airtel Vodafone
1. The low Budget plan 100% cashback. Happy New year 2018
plan. Reliance Jio's Rs. 199 plan: 33.6
GB 4G data for 28 days with daily limit
of 1.2 GB + unlimited calls and SMS
Bharti's Airtel Rs. 199 plan: 1GB
4G data per day for 28 days +
unlimited calls and 100 SMS
per day
Vodafone's Rs. 198 plan: 1GB
4G data per day for 28 days +
300 unlimited calls per day and
100 SMS per day.
2. The mid Budget plan Jio's Rs.459 plan: 1 GB data per day
for 84 days with unlimited calls and
SMS
Airtel's Rs. 448 plan: 1GB 4G
data per day for 70 days +
unlimited calls and 100 SMS
per day.
Vodafone's Rs. 458 plan: 1 GB
4G data per day for 70 days +
unlimited calls + 100 SMS per
day
3. The high end plan Jio's 799 plan: 3 GB data per day for
28 days with unlimited calls and SMS
Airtel's Rs.799 plan: 3.5 GB
data per day for 28 days with
unlimited calls + 100 SMS per
day
Vodafone's Rs. 859 plan: 11 GB
3G data + free wifi @ 1 GB - for
2G/3G/34G

4. Product & PricePhone
•Kai Operating System
•first affordable 4G phone
•Rs. 1500
LYFsmartphones
•Made their own handset
•4G VoLTE technology
•Rs 2999 to Rs. 19000
JioFi
•4G hotspot
•Rs . 999
•free hotspots of Wi-Fi in a
number of cities
•March 2016: Wi-Fi was
provided in 6 cricket
stadiums for ICC World
Cricket Tournament matches.
MARKET SEGMENTATION
Both lower end consumers as well as high end consumers.
The rural consumers also have a major part among Jio’s
targeted group.
• Longest fiber-optic network: 2.5 lakh kilometers of fiber.
• Invested ₹ 150,000 Crores.
this is >2 times the combined investment of Airtel, Idea, and Vodafone in the 4G segment

5. Places & Facts
• Reliance Jio users = 250 million
•No. of jio active connections= 80.1 million
•71% of Jio subscribers are active.
•20% market share
•Presence in all 22 telecom sector
•Reach in about 18000 cities and across more than 2 lakh villages within the country.
•Highest download speed: Jio's 4G 18.8 megabits per second (Mbps),
•while Airtel network clocked a speed of 9.5 Mbps.
https://economictimes.indiatimes.com

6. Jio master plan
1. Undercut the market price by giving attractive discounts
2. Let everyone switch to Jio for internet use at cheap rates
3. Unleash the power of fiber optic network to give super fast internet
4. Grow your subscriber base
5. Recover your investment using a large number of users
o Focus is to get more internet users.
o The cost of operating it is not very huge
oTheir network is capable enough to handle amazing internet speeds.
Recall that with good data, you don’t need SMS and phone calls – everything can be done through
the internet
https://pixr8.com/story/mukesh-ambanis-reliance-jio-will-make-money/

7. Promotion
BSNL for intra-
circle roaming
services
Samsung for
rolling out LTE
Advanced Pro and
5G in the country.
Reality game
called Pokémon
Go
https://www.mbaskool.com/marketing-mix/services/17460-reliance-jio.html

8. People
•Extremely dynamic and diverse socio-economic environment.
•Employees are treated with respect and given enough autonomy to lead processes the way they
wish to.

9. Process: Applications

10. Physical Evidence
Reliance Jio promotes itself with the Jio
Digital Life campaign in order to attract
the youth of the country with the
broader vision that the leadership of
the country has in terms of Digitizing
the Indian Society.
The company mainly appeals to the
youth in the age groups of 18-35 years
who are looking actively for internet
services at affordable prices.
Hence this completes the Reliance Jio
marketing mix.

11. SWOT
Strengths
•Parent company being Reliance Industries
•Marketing and advertising
•Innovative technology-4G LTE services along with VoLTE.
•Strong presence–spread out to more than 22cities.
•Jioapps & LYF-smartphones
Weakness - One of their ad campaigns.
Opportunities: It's a green field technology so has good opportunities.
Threats: - Heavy competition from rival telecomm companies -
Network Congestion
I and B Ministry said the
tech giant could be
fined Rs 500 as per rules
https://www.youtube.com/watch?v=2v7jUPucV64

12. Reliance Jio's Business Model: How Will
Jio Make Money With Its 'Crazy' Plans?
•They do not have bandwidth problem: In the case of Jio, they have already laid an awesome
fibre optic network which is designed to even handle the 5G and 6G.
•By just making their tariff plan in such a way that most people interested in 4G have to pay over
Rs. 500 per month, Jio will be making way more money than the current players.
•When their apps, devices, and fiber services are added up, they are here here to win multiple
business verticals. And, at current stage, they are almost unstoppable.
• It will increase the progress rate in India and will improve our quality of life and provide jobs.
•Their LYF : cheapest 4G phones in the world. It would bring 4G to the homes of many people.
•Will Jio reduce my bills? Yes.
•LYF Phones: Jio would go to China and then buy previous generation unsold 4G phones for dirt
cheap prices in bulk. Then it is re-labeled and sold in India.
https://gadgets.ndtv.com/telecom/opinion/reliance-jio-business-model-how-can-it-make-money-1454531

13. THANK YOU
Netflix To Tie Up With Jio And
Invest 2000 Crores In India
SBI ties up with Jio to accelerate digital transactions
https://economictimes.indiatimes.com/industry/banking/finance/banking/sbi-ties-up-with-reliance-jio-to-accelerate-digital-transactions/articleshow/65245843.cms?from=mdr