Need to create a word of mouth marketing campaign that sticks and spreads. Here is the perfect toolkit

1. Word of Mouth Marketing Premise:
When People LOVE ...
What You SAY & DO,
They will RAVE About you!
For Free.
Tuesday 05 April 2011

2. Staff and
Customer
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Tuesday 05 April 2011

3. Fascination
Triggers :)
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Tuesday 05 April 2011

4. Premise: Customer
When People Love Experience.
[consistent!!]
What You Say & DO,
They will Rave About you!
For Free.
Tuesday 05 April 2011

5. Premise: What, Where & Why
When People Love Are We Saying It
[Accelerating WOMM]
What You SAY & Do,
They will Rave About you!
For Free.
Tuesday 05 April 2011

6. Premise:
When People Love
What You Say & Do,
They will RAVE About you!
For Free.
Word of
mouth Marketing
[RaveTopia]
Tuesday 05 April 2011

7. Premise:
When People Love
What You Say & Do,
They will rave About you!
For Free :)
Tuesday 05 April 2011

8. Word of Mouth
Tool Kit
Tuesday 05 April 2011

9. Happy Staff = Happy Customers
Happy People Talk
Unhappy People Moan
Tuesday 05 April 2011

10. # 1. PEOPLE
What Is Your Referral Number?
Net Promoter
Tuesday 05 April 2011

11. # 1. PEOPLE
What Is Your Referral Number?
Tuesday 05 April 2011

12. # 2. LOVE
Inspiring Fascination
Inspiring What People
Say
Think
Feel
Do
Tuesday 05 April 2011

13. Find The Feeling
[fascination triggers]
Lust
Trust Mystique
Hero Nurture
Rebel Alarm
Versatility Prestige
Power
Tuesday 05 April 2011

14. Sideways Fascination Trigger
Prestige Link and Company
Strategy Association Strategy
Tuesday 05 April 2011

15. # 3. DO
Create A Consistent Experience
@ Every TouchPoint
Tuesday 05 April 2011

16. Consistent Experience !
[Every touch point]
Indifference
Amazement
(Pleasure)
Contempt
(Pain)
Tuesday 05 April 2011

17. #4. SAY
Where Are Our Customers
Saying What. Why?
Tuesday 05 April 2011

18. Simple, Clear, Relevant,
Conversation
Tuesday 05 April 2011

19. Accelerate it ...
Michael
Tuesday 05 April 2011

20. #4. SAY
Where Are Our Customers
Saying What. Why?
Its About People, Not Channels or Technology
Talk With Your Customer in Their Channel
Build the Fascination, Be Consistent and Clear (and honest)
Drive it. Acceleration
B2B & B2C. It is Person to Person (P2P)
Tuesday 05 April 2011

21. # 5. RAVE
Go Beyond Marketing.
Start a Word Of Mouth Movement.
Inspire
People and Relationships
Continuos. Not start stop
Human
Tuesday 05 April 2011

22. Michael Cowen
michael@ravetopia.com
www.ravetopia.com
083 288 7355
Tuesday 05 April 2011