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Coca cola ppt by ravi
- 1. Coca Cola Presentation Presented By: Ravi M. Kulkarni (2BV14MBA30) Chandrakant Harti (2BV14MBA05) Prasanth Mathpathi (2BV14MBA26) Basavraj Galappnavar (2BV14MBA04) Maruthi E K (2BV14MBA17)
- 2. 1886 Coca Cola BORN 1891 Coca Colaโs first BOTTLINGIn a drug store occurred
- 3. 1899 The first bottling was done AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
- 4. 1930 The company started moving GLOBALY 1960 New BRANDS were Introduced
- 6. Some Interesting Facts About Coca Cola
- 7. Coca-Cola was made for the cure of headache and other illnesses
- 8. Sales for the first year were only $50
- 9. Only 9 servings of the soft drink were sold each day
- 10. Now number of coke bottles sold each day 1.8 billion
- 11. is the Coca-Cola most recognized word in Okay the world after
- 12. Total number of Coca-Cola Products 3,500
- 13. Number of worldwide Coke employees 150,900
- 14. Company Profile Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 150,900
- 15. โข To refresh the world... โข To inspire moments of optimism and happiness... โข To create value and make a difference. Mission
- 16. Vision โข People: Be a great place to work where people are inspired to be the best they can be. โข Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. โข Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- 17. Vision โข Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. โข Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. โข Productivity: Be a highly effective, lean and fast- moving organization.
- 18. โข Focus on the Market โข Work Smart โข Act Like Owners โข Be the Brand Values
- 19. Worldwide Share
- 20. Global Competitors โข PepsiCo Inc. โข Dr Pepper โข Snapple Group, Inc. โข Unilever, โข Groupe Danone, โข Kraft Foods Inc., โข Nestlรฉ S.A. and others.
- 21. Marketing Mix 4 Ps
- 22. Product 3,500 Coca Cola has the big chain of Product line Over Products
- 23. Price As competition started, now Coke has shifted to Earlier Coke used cost based pricing competitive pricing strategy VS
- 24. Place Target Market is Entire Planet
- 25. Segmentation Cokeโs commercials basically based on young generations.
- 26. Promotion โข Getting shelves at Eye Catching Position โข Print media โข Tv commercial โข Billboards and holdings etc
- 27. Chronology of Slogans โข 2001 life is good โข 2003 Jo Chaho Hojae Coca-Cola enjoy โข 2006 Thanda Matlab Coca-Cola โข 2007 Kha Le Pee Le Jee Le ("eat drink live")
- 28. Coca Cola advertisements all over the world are creative so as to appeal to the mass media.
- 29. Mediums of Advertising โข Outdoor Advertising: ๏ถVery much conscious about their billboards and hoardings ๏ถMany sites in different locations for their billboards ๏ถBillboards are usually found at cross roads, buildings, shops ๏ถIn India the Coca-cola can be seen painted on walls, bus stands, dhabas etc focusing in rural areas of India.
Editor's Notes
- Coca-Colaยฎ originated as a soda fountain beverage in 1886 selling for five cents a glass..ย Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore inย columbus,ย Georgiaย byย John Pemberton. The first bottling of Coca-Cola occurred inย Vicksburg,ย Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn ย Biedenharn Candy Company
- HISTORY OF BOTTLING1894 โฆ A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 โฆ The first bottling agreement 1900-1909 โฆ Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400ย Coca-Cola bottling plants were operating, most of them family-owned businesses.
- 1920s and 30s โฆ International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Colaย was being bottled in 44 countries.