It is a unique company which started by just selling artistic fridge magnets Over the years with Chumbak has successfully cemented a business idea. Transforming the colours and unique artistry of India exceptional novelty products

1. Presented by – Ruchi Sharma
Abhinav Kumar
Sanjay Jena
Lalit Dubey
Deepak Singh
Varun Kumar

2.  Chumbak was started with an initial amount of Rs 45
lakh, which its founders raised by selling their house in
2010.
 Many years ago, Shubhra and her husband, Vivek took a
huge amount of risk and investment to establish
Chumbak
 It is a unique company which started by just selling
artistic fridge magnets
 Over the years with Chumbak has successfully cemented
a business idea.
 Transforming the colours and unique artistry
of India exceptional novelty products

3.  Founder and Chief Executive: Vivek Prabhakar
 Co-founder: Shubhra Chadda
 Chumbak was founded: Sep 15, 2009
 Head quarter: Indiranagar, Bengaluru
 Designed and crafted products: stationeries, bags
and wallets, jewellery, key chains, apparel and home
furnishings.
 Total Funding : $3.69m

4.  Chumbak deal in retails through their web store
 Company has evolved into a highly interactive and
fast growing online business
 Focus on building a powerful brand through
engaging content and memorable buying
experiences.
 Company evolved to become a lifestyle brand that
loves to make happy and change the way India
looks at design.

5.  Hottest lifestyle product brand: 150 stores in
India and 70 in Japan
 Offers products under 48 categories with
approximately more than 400 products.
 Facebook followers: 350000
 Monthly unique visitors to the website: 300000-
350000
 Chumbak sells its products on its own platform
 Company also uses e-commerce marketplaces
like- Flipkart, Amazon and Myntra.

6. Chumbak uses Facebook as its sole marketing
channel to:
 Build a community of users who are passionate
about the brand
 Drive awareness of product lines
 Announce new product launches
 Crowd source ideas for new products

7. Fashion
Watches
Laptop Sleeves &
Bags
Top wear
Wallets
Footwear
Travel Accessories
Home
Lanterns
Pitcher &Tumblers
Cushion Covers
Vases
Crockery
Wall Decor

8.  Chumbak created a Facebook Page that is very
vibrant and resonates well with its brand personality.
 Cover picture is updated regularly with theme of its
latest product line
 Profile photo depicts the newest product
 “Contact us” tab is featured prominently on the Page
for customers to reach Team Chumbak
 “Brand New!” tab showcases latest product
catalogue

9.  Get users engaged with the brand
 Drive new connections to the Page
 Increase traffic to its product catalogue
 Drive users to the “Brand New!” tab for a
sneak peek at the latest range of products
 Promote special offers and discounts
 The company used Facebook Ads to drive
word-of-mouth at scale by Targeting
sponsored stories about products to friends of
its 100K+ Page fans

10.  Engage with customers and prospects
 Respond to queries, and for customer service
 Hold contests and crowd source ideas for new launches
 Post “sneak peeks” and information on product launches

12.  To promote the opening of its Delhi store and to
create a buzz and engage with its customers,
Chumbak used a character from its popular
Bobble Heads, Bobby, #bobbymissingcampaign.
 Here the brand pages were constantly updated
with candid images announcing the spotting of
the missing Bobble Head Bobby in various
trending events and cities which won them good
traction.
 The campaign ended with Bobby finally deciding
to make Delhi its home and thus introducing
their Delhi store.

16.  25% of online revenue comes from Facebook,
with a very high degree of repeat purchases
among
 Page fans
 5X ROI on total advertising spend with
Facebook
 30%-40% of website traffic comes from
Facebook