Ranveer Ching Returns is a six-minute advertisement film for the Indian noodles brand Ching's Secret, directed by Rohit Shetty and starring Ranveer Singh. It was released on August 19, 2016 to promote Ching's Secret products like sauces, soups, and frozen meals. The film was shot in four days at a cost of Rs. 75 crore and has received over 14 million views on YouTube. It aims to increase brand awareness for Ching's Secret and build on the success of the first Ranveer Ching advertisement from 2014. The film was also released in cinemas and dubbed in multiple languages to target Indian audiences both within India and abroad.

1. RANVEER CHING
RETURNS
Submitted By: Himanshu Kumar
Harshal Rao
Anish Ahmed
Ravi Shankar Verma
Akashay Srivastava

2. INTRODUCTION
Directed by Rohit Shetty
Produced by Ranveer Singh
George Cameron
Written by Rajesh Narasimhan
Starring Ranveer Singh
Tamannaah
Music by Shankar–Ehsaan–
Loy
Sandeep Shirodkar
Edited by Bunty Nagi
Distributed by Capital Food
Release date 19 August, 2016
Running time 6 minutes (approx)
Country India
Language Hindi/English

3. • A man lands in a place where people are suffering
from food shortage and helps them to fight hunger
with Ching's Chinese products.
• Ranveer Ching Returns which released on August 19,
has garnered more than 20 lakh views in two days. It
has been made for the Indian noodles brand Ching’s
Secret.
• Now view on youtube is more than 14 millions.

4. COMPETITOR OF CHING'S SECRET
• Maggi
• Yippee!
• Knorr Soupy Noodles
• Top Ramen

5. PRODUCTS
• Desi Chinese Masalas,
• Soups,
• Sauces,
• Schezwan Chutney,
• Accompaniments,
• Frozen Entrees
• Ingredients

6. • After the success of 'My name is Ranveer Ching' (2014), Ching's
Secret is back with 'Ranveer Ching Returns
• Backed by Yash Raj Films (YRF), the five-and-a-half minute ad
was released on Friday, and has since garnered over six million
views on YouTube alone
• promotion budget of Rs 75 crore, 'Ranveer Ching Returns' has
turned out to be a mighty expensive film
• the intent is to go mass with a product, who can be a better
messenger than Rohit Shetty and Bollywood

7. RANVEER CHING RETURNS
• The original script was written as a mythological thriller in
'Bahubali' style by YRF
• The film was shot at Ramoji Rao Film City, Hyderabad, in just
four days.
• The objective of the 'Ranveer Ching' music video was to create
an instant recall for Ching's Secret
• Since then, the brand grew by over 150 per cent.

8. DIGITAL PRESENCE

14. THE MEDIA PUSH
 Released on cinema and YouTube
 Dubbed in multi languages
 3.5 million views on YouTube
 Five lakh views were from the US and the UAE
 Objective was focus on Indians in large and migrant in
short

15. BEEN THERE, DONE THAT
• Advertising professional keep advertising and movies separate.
• There’s is nothing new in this.
• Even chief creative officer is agreed that this film is not the best
creative use of a celebrity.
• His favorite ad is Ambuja cement with Khali and Make my trip with
Singh is a lot better.
• First Ranveer ching campaign was better.

16. • Prison Break longest commercial ad
• Ad was misfit according to the product by mixing Bollywood and Indian
cinema.
• Gupta shares increases , brand retail presence grown from around 80000 to
325000 across the country.
• Thanks to ‘Ranveer ching’ launched two years ago, is a 100 core business
in Maharashtra alone.
• Patil says ‘ we are not selling a film but a product here.