Software as a service (Saas) is growing fast. Today, almost every single Independent Software Vendor (ISV) have developed or are planning to develop their own Saas options. The massive opportunities opened up by cloud computing are simply too great to ignore We have compiled an extensive list of topics that match exactly what you need to know. Here are a just a few of the benefits you will take away: Winning cloud strategies: Discover the smart choices you need to make for your software business through in-depth analysis and the very best SaaS market forecasts Eco-system excellence: Discover who you need to work with and the best ways to build profitable cloud computing partnerships Business model best practices: Understand how the change into SaaS will affect your software distribution channels and what you can do to make the transition as seamless as possible Unlock new revenue streams: Discover the profits your software business can start racking up as soon as you shift to a SaaS model Boardroom brilliance: Learn how to deliver a projected balance sheet that will convince your board to move into the cloud Cloud computing roadmap: Hear first hand how leading software-as-a-service providers have built their profitable cloud computing businesses from the ground up Reduce risk and ramp up security: What you need to know about enterprise risk, information & lifecycle management, compliance and audit, incident response and more… Your complimentary event brochure in PDF format includes: Full and complete agenda Information on roundtables and open discussions And much more...

1. From on-premise to on-demand! North America's only
conference that shows ISV's how to migrate to the cloud
SAVE
UP TO
$200
Cloud Computing for
Register
NOW!
Software VendorS‘09
October 5 – 6 2009, Crowne Plaza, San Jose, USA
Software vendors: Get your software
onto the cloud and on-demand to
profit from the explosive SaaS market
North America's only Software Vendor focused forum designed C-LEVEL EXPERT SPEAKERS
specifically to ensure you’re taking full advantage of the FROM EVERY LAYER OF THE
explosive SaaS market CLOUD ECO-SYSTEM
• WINNING CLOUD STRATEGIES: Hear in-depth examples from
Terry Wise, Amazon Web Services, IBM, Salesforce.com, Enomaly and more to
Amazon Web help you choose what will work best for your business
Services
• CLOUD ECO-SYSTEM EXCELLENCE: Identify the partners you
need to get your SaaS off the ground and run it the way you want
• SAAS BUSINESS MODEL BEST PRACTICES: Find out the
Mark Trang,
best way to re-architect your applications, re-phrase your marketing
Salesforce.com
and re-structure your pricing and distribution model to make
money fast!
• REACH NEW REVENUE THROUGH THE CLOUD: Take your
Dave Mitchell, business global and access brand new markets
IBM
• GET BOARD BUY-IN FOR CLOUD: Learn how to overcome
your board's concerns on security, data and supply chain
management by delivering a projected balance sheet that clearly
shows cloud computing's silver lining - big time profits
Jeffrey Kaplan,
THINK strategies • CLOUD COMPUTING ROADMAP: Discover the best way to
take your first steps into the cloud by hearing how top SaaS providers
such as Callidus On-Demand built their profitable businesses from the
ground up
Jeffrey Saling,
Callidus On • REDUCE RISK AND RAMP UP CLOUD SECURITY: What
Demand you need to know about enterprise risk, information & lifecycle
management, compliance and audit, incident response and more...
IAAS SAAS ISV SPEED NETWORKING, SOFTWARE INDUSTRY
Why you need to be in the S
conference room! PLU COCKTAIL PARTY, TOPIC FOCUSED DISCUSSION TABLES
AND MUCH MORE!
Media Partners
150+ senior level attendees By the end of 2009, 76% of U.S
20+ industry leading experts organizations will use at least
one SaaS-delivered application
6 topic focused discussion sessions
for business use”
1 blockbusting cloud computing conference! IDC Research, 2009
Look inside to view the packed agenda!

2. “By the end of 2009, 76% of U.S. organizations will use
at least one SaaS-delivered application for business use.”
Economic Crisis Response: Worldwide Software as a Service Forecast Update (IDC, 2009)
For Software Vendors the game has The problems you need to face to unlock your Industry experts, future partners -
changed - get into the cloud or get gone future in the cloud meet them all and become a part of
the cloud computing community
Software as a service (SaaS) is growing fast. Today, There is a lot of work, time and resources involved in transforming your
almost every single Independent Software Vendor (ISV) has business into a SaaS offering. If you are wondering whether The Cloud To ensure your future success with SaaS, you need
developed or is planning to develop their own SaaS offerings. Computing for Software Vendors Conference is for you, ask yourself the to build partnerships with experts that will help you
The massive opportunities opened up by cloud computing are following questions: assemble a robust, bulletproof and fail-safe business
simply too great to ignore. • Do you need to know how best to take your products and services model, the platform experts who will tell you which
global and expand rapidly into brand new markets? applications and possibilities are open to your business
“Software as a service is forecast to • Is it vital that you know how to re-architect your existing applications and the hardware manufacturers who can show you
to enable full leverage of the web? how to massively reduce the costs of deployment.
have a compound annual growth rate of
You will meet them all at this conference, saving you
22.1% through 2011 for the aggregate • Have you got to get a grip on the confusing array of new software literally thousands of hours in building and prospecting
enterprise application software markets, development tools? every contact from ground zero.
more than double the growth rate for • Do you need help with the considerable task of re-structuring your
total enterprise software” packaging and pricing models and do you need to know the financial Our speakers are the best minds in the business - at
implications it will have? this conference you will hear from and meet over 20
Gartner, June 2009
leading players including:
• Would it benefit you to be able to deliver a dead-on accurate
The traditional licensing based model has exceeded its sell-by- projected balance sheet to your board - outlining all the costs of Director of ISV Relations - Amazon Web Services;
date across several software services. Providers of enterprise adopting a cloud model? Director of ISV & Platform Marketing - Salesforce.
database systems, government intelligence solutions, • Are you worried about security in the cloud? Would you like to get com; Director of ISV & Developer Relations – IBM;
accounting packages, human resource applications and the full picture and best analysis from the industry's leading minds? CEO – Enomaly; Founder - Blue Mountain Labs,
complex IT suites are all now competing against compelling Cloud Computing Project Lead - National Institute of
cloud solutions. More and more end users are discovering and There is no doubt that these are tough challenges, that's why we have Standards & Technology and more!
loving the custom build options, on-demand usage, flexibility designed the Cloud Computing for Software Vendors Conference with
and global accessibility of cloud computing. In some cases these problems in mind and have focused our time and resources Brought to you by CloudFutures this conference is
SaaS is even halving end user's costs. With benefits like providing you with the very best answers possible to all of these North America’s ONLY annual meeting space focused
these it is no surprise that your licensees are voting with their questions and more. entirely on the business of Cloud Computing from the
budgets and funding the SaaS revolution. independent software vendor's viewpoint.
In just two days get the answers and
You already know you need to get into the cloud - but do This is not a big expo – you will not be subjected to
contacts you need most countless sales pitches. Every single attendee will be
you know the best way to do it? Have you mapped out all
the strategies, top-level decisions and expertise you will a key decision maker serious about taking advantage
No other event or industry report can provide you with all the contacts,
need? The Cloud Computing for Software Vendors business of new and lucrative markets by moving their
information and in-depth analysis you need to make your software
conference has been created specifically to answer these software into the cloud. With dedicated networking
business a part of the cloud revolution. The Cloud Computing for
questions and to enable your business to make a smooth and lunches, breaks and an industry party, you will get
Software Vendors Conference is a must-attend event if you are
jolt free transition from a licensed based model into a cutting hours of face-to-face time with the people you need to
planning to migrate your software into the cloud and start racking up
edge cloud solution. meet the most.
the profits.
The stratospheric promise of cloud computing Our cutting edge agenda is based upon hundreds of hours of primary Secure your future in the cloud -
research with leading industry analysts and with software company book your ticket today
executives like you. We have compiled an extensive list of topics that
“The software as a service (SaaS) match exactly what you need to know. Here are just a few of the You owe it to yourself to attend this year's Cloud
market is projected to achieve $8 billion benefits you will take away: Computing for Software Vendors Conference. You
in 2009, almost a 22% increase from know this industry moves fast, you can't afford to
• Get first hand accounts from the early adopters of cloud platforms - wait, you need the knowledge and contacts this
2008 revenue of $6.6 billion” including Salesforce.com, Callidus on Demand and Zeus Technology event offers now.
“Market Trends: Software as a Service, - and the secret to how they profited by offering their software
Worldwide, 2009-2013” Gartner Research on demand Make the smart choice and book your ticket early -
• See the future costs you face and what benefits changing your price ensuring you won't be disappointed if we sell out and
structure will have on your whole enterprise - PLUS discover the maximize your ROI as you will get the very best price
Cloud computing is the most important thing to happen
trick to building a multi-tiered pricing model that is essential for your if you book today and an even better price if you book
to the software industry since the explosion of personal
long-term success a team!
computers. Early providers such as Amazon Web Services
have seen phenomenal growth in the last few years and • Learn how to increase security and reduce your risk - find out why
the adoption rate has been faster than anyone would have control of your sensitive data is imperative and understand what you
predicted. Further more, the user base is not just start-ups need to know to deal with:
and small businesses, the biggest customers in both number Compliance and audit - incident response - load balancing -
and amount of computing resources consumed are banks, secure server hosting - migrating data securely between clouds
pharmaceutical companies and other large corporations. and more…
This is just the beginning, as more industries and end users • Take away a full understanding of the factors behind the SaaS
become aware of the benefits of SaaS, the growth of cloud industry growth so you can plan how your offering will fit into the CALL US nOW On
computing will increase further and the market will expand future of cloud computing (1) 800 814 3459
to include new services, new industries and more revenue • An in-depth definition of cloud computing from the National Institute
streams for SaaS providers. of Standards & Technology and how this federal agency can help Or BOOk OnLinE AT:
But challenges await! you develop and apply your SaaS solution www.cloudfutures.com/usa
Call now (1) 800 814 3459

3. See who has just joined the amazing speaker line up right now – www.cloudfutures.com/usa
CLOUD COMPUTING EXPERT SPEAKERS
Terry Wise Sajai Krishnan
Director of Business Development, CEO
Amazon Web Services Parascale
“Cloud computing
mark Trang,
Alok misra represents a
Senior Director Global Partner
Principal
Marketing & AppExchange
Navatar Group fundamental
salesforce.com
change in the
design and delivery
Dave mitchell of technology.
Peter Laird
Director of Strategy and
Architect
Cloud Futures is a
Emerging Business - ISV
IBm
Tendril Networks timely forum where
established ISVs
can learn how to
Jeffrey Saling Nolan m. Goldberg capitalize on the
Senior VP Senior Associate exciting opportunities
Callidus on Demand Proskauer rose LLP and avoid the serious
pitfalls of the cloud
computing market”
Dr richard reiner Sam Johnston Jeffrey Kaplan,
CEO Founder
Managing Director,
enomaly oCCI
THINK strategies
John r. rymer
VP Principal Analyst WHO ATTENDS THE CLOUD COMPUTING
Forrester research, Inc.
FOR SOFTWARE VENDORS CONFERENCE?
Do you want a more in depth
Jim reavis
Co-Founder
knowledge of how Cloud
Cloud Security Alliance Computing will affect your
Software Sales over the next 12
-18 months? Are you looking at
ways to increase the commercial
Peter m. mell
effectiveness of your business
Cloud Computing Project Lead
National Institute of Standards
through Cloud Computing
& Technology Capabilities? Are you looking to
integrate a cloud platform into
your software activities?
eric Novikoff We will bring together Heads or Directors of:
COO
enki • Software Strategy • OEM & Business • Enterprise
& Product Development Architecture
Development
• Systems • Software
Vidur Apparao • Operations Integration Development
CTO • ISV/ VAR • Finance • Corporate Strategy
Liveops
& more…
Turn this page to see what each of our expert speakers will be discussing

4. Identify and overcome your challenges with SAAS
DAY 1 – MONDAY 5TH OCTOBER The real cloud players How to convince your board to
Discover how the cloud eco-system is made up adopt SaaS
Chairman’s Overview & Welcome and follow the early adopters to a brand new way Find out how to sell the benefits of cloud
Jeffrey Kaplan, Managing Director, of profiting! computing to senior level management and how
THINK strategies • Infrastructure as a service (IaaS): Take away the to align your goals with theirs
most comprehensive notes on how this layer • How to sell the benefits of cloud computing to
of the cloud ecosystem can help your software
CLOUD COMPUTING – reach the masses
senior level management and how to align your
goals with theirs
WHERE ARE WE GOING? • Platform as a service (PaaS): Discover how to • Speak their language: Discover how to frame
avoid ‘cloud lock in’ and ensure you pick the your projects in management terms, not
Cloud Computing Defined: The right platform that moulds itself around your technical terms – get right to the bottom line
national institute Perspective business requirements and show them how cloud computing will save
• Webhosts: Discover where hosting companies money and increase the bottom line
Understand the true meaning of the “cloud”
fit in and why you need to work with them to • Show your management case studies and
and find out how on-demand computing is
ensure your data is secure examples: Support your application for cloud by
completely disrupting your business model
right now • Hardware: Want to do-it-yourself? Bring together pushing cost savings and revenue enhancement
a catalogue of hardware and peripherals you will
• Discover the NIST Definition of “Cloud To see a fully updated agenda go to
need to get your very own cloud in the online sky
Computing” and understand what it really www.cloudfutures.com/usa right now!
means for your traditional software business Peter Laird, Architect,
Tendril Networks (Author of Laird model)
• Understand the important role cloud Assess the cost of adopting
architecture plays in your move to SaaS
STOP TALKING – START DOING: GET a cloud model
• Find out why a universal definition for "cloud • Make sure your math is correct and deliver
computing" will benefit the entire cloud space YOUR SOFTWARE ONTO THE CLOUD! a foolproof projected balance sheet that
and propel the SaaS market into new levels considers all possible costs of implementing
of growth interoperability and what it means a cloud model
Peter mell, Cloud Computing Project Lead, for you • Understand the big pieces in implementing
National Institute of Standards the cloud model, in addition to developing
& Technology (NIST) Find out why this debate is important to your
your own application
online plans and how you can avoid vendor lock-
in and give yourself the best options for your new • Avoid getting blind-sighted and learn how to
kEYnOTE: Market size and growth distribution model calculate the total costs involved in running
capabilities for your software your cloud business successfully
• Promotion of open technologies that prevent
• Take away Amazon Webs Services perspective vendor lock-in Alok misra, Principal, Navatar Group
on the growth capabilities of the SaaS market
• Allowing data and applications to move freely
and understand why there has never been a
from one cloud to another
CASE STUDIES FROM SAAS
better time to supply a software on-demand
• The support for open cloud standards and the
• Get invaluable insight and industry Zeus Technology
journey towards real interoperability
predictions from a leading platform provider
about the current size of the SaaS market Sam Johnston, Founder, Learn from early adopting Cloud Software
and the predicted growth levels over the open Cloud Computing Interface (oCCI) Vendors and find out how they have built their
next 12 - 18 months SaaS products and how you can do the same
• End of traditional software? Hear what
Getting ready for the Cloud • Discover how Zeus have used the GoGrid
Amazon Web Services have to say about • Business Strategy - what are the economic, platform to extend their offering through
traditional licensed software distribution and cultural and organizational implications of the cloud
what the future holds for traditional moving to the cloud? • Find out how this leading on-demand
software vendors • Technical Considerations - Make sure you application company have managed to adopt
Terry Wise, Director of Business Development, understand the Architecture, Enablement and a fully integrated cloud model for improved
Amazon Web Services Delivery options available to your business application delivery and great returns
• Distribution - Direct and indirect channels for raja Srinivasan, Director of Business
kEYnOTE: 7 Secrets of Cloud cloud services: What is the right route for you? Development, Zeus Technology
Startup Success Dave mitchell, Director of Strategy and
• Learn how cloud computing and SaaS Emerging Business, ISV & Developer Relations, Callidus On Demand
changes the business model for IBm • Understand how a leading sales performance
software vendors management software provider has leveraged
• Hear best practices on how to take Take your first steps into the cloud the power of the cloud to offer multi-
advantage of the new model to effectively • Assemble a toolkit that will allow you to open vertical solutions for Insurance, Banking,
build your cloud business new markets and reach out to customers on a Manufacturing, Telecommunications, Life
global scale Sciences and Retail
• Take home proven tools and actionable
ideas from market leaders to apply to your • Ensure your SaaS option stands out from the • Take away top tips to take your software into
own company crowd and achieve product differentiation that the cloud and open the door to verticals to
mark Trang, Senior Director, Global Partner will have your customers signing up fast create new revenue streams for your solutions
Marketing & AppExchange, salesforce.com Speaker tbc Jeffrey Saling, Senior VP, Callidus on Demand
Reserve your place today – call (1) 800 814 3459

5. Build an effective strategy to take your software into the cloud in 2009!
DAY 2 – TUESDAY 6TH OCTOBER THE CLOUD SECURITY CLOUD LITIGATION
CONUNDRUM IN DEPTH! & THE LAW
Chairman’s Welcome
Jeffrey Kaplan, Managing Director, Enterprise risk Minimizing legal risks when
THINK strategies moving your application
Assess the risk to your enterprise: Discover how cloud
computing will impact the level of control over your to the Cloud
CLOUD CONSIDERATIONS AND sensitive data • Highlight the top e-discovery, data
MASSIVE OPPORTUNITY • Compliance and audit: Ensure you are able to offer protection/privacy, and intellectual
a secure software solution that won't harm you or property risks inherent in various types of
revenue switch (from licensing your customers cloud-based services, including a briefing
of the current state of the law
to cash-flow) • Incident response: Learn how to deal with server
down times and cloud information retrieval systems • Consider the very different legal concerns
• Discover how offering your users a
to give your customers complete piece of mind of your potential customers
“pay-for-what-you-use” revenue model
doesn’t mean slashed income for your • Load balancing: Discover why multiple servers • Benefit from contractual and technological
business – see how the subscription model and server farms don’t always mean increased measures that can be used to address
will actually help you push your profits security problems both the service provider and service
through the roof! customer’s legal concerns, including the
Jim reavis, Co-Founder, Cloud Security Alliance
advantages and disadvantages of
• Understand the costs of deploying a SaaS
various solutions
application and find out how to price up SOFTWARE OR SERVICE? Nolan Goldberg, Senior Associate,
your model accordingly
Proskauer rose LLP
• Just like your clients you need to control
Your own private cloud
costs – find out how a new revenue model
will not just alter your business but add real • Set up your own private cloud: Ensure the decisions WHAT THE ANALYSTS SAY!
measurable value you make are based on the long term strategy of
eric Novikoff, COO, enki your enterprise and not your software product Analysts Panel: SaaS
• The software route: Find out why placing your migration - the pros and cons
The Cloud imperative current software on a third party server will give you
• Hear from industry leading analysts
• Understand how the cloud will not destroy advantages such as cost reduction and outsourced
and media partners as they analyze the
conventional software solutions overnight platform management but not total control advantages and disadvantages of adopting
but will offer a set of market opportunities • Clouds are not cheap! Assess the investment a SaaS model
for software vendors needed to get your own cloud off the ground and • Find out why SaaS adoption may not
• Discover which business models will win when you can expect to reach a return be the whole answer for the progression
and what sort of cloud solutions the end Sajai Krishnan, CEO, ParaScale of your software business and why a
user (your customers) are actually buying hybrid approach may suit your business
• Realize the threats to incumbent solution CLOUD APPLICATIONS & ENHANCEMENTS processes better in the long run
vendors who are unwilling to act now • Take away the 'for and against' arguments
• Hear a leading industry analyst firm deliver The next wave of cool apps and put the most profitable route for your
their findings and forecasts to directly assist business to play right away
• Discover the next wave of cloud platforms
your planning
available to aid the delivery of your software
John r. rymer, Vice President, Principal
Analyst, Forrester research, Inc.
products on-demand
iSV – SaaS
• What’s next? Take a look at the latest in a series of
cool apps that will radically transform the way you Discussion roundtables
Getting SaaS ready for the
do business over the next 12 – 18 months 6 ISV Cloud specific topical
Mission Critical Part of Dr. richard reiner, CEO, enomaly discussion tables:
the Enterprise
No time has been better for SaaS adoption in
the enterprise market. However, there remain
1
On-Premise to On-Demand:
Technical issues
a few hurdles for the industry to overcome.
Discover how to unlock the power of the
cloud for the enterprise market.
2 The Cloud Computing eco-system
– identify the right partners
• Architect: Learn how to architect from the
beginning for massive scalability
3 Cloud litigation and the Law
– what you need to know
• Availability: What your technical team needs
to know to ensure five nines uptime • ALL NEW TOPIC
FOCUSED DISCUSSION
4 How to market your new
SaaS option!
• Security: Discover security processes
necessary to build trust with your customers
PLUS!
ROUNDTABLES
• SPEED NETWORKING
5 How to convince your board to
invest in a SaaS distribution model
6
• Innovation. Learn how the cloud offers a
SESSIONS Cloud Security: Offer your customers
new model of continuous innovation
AND MORE! a secure service with confidence
Vidur Apparao, CTO, Liveops
Register now at www.cloudfutures.com/usa

6. Cloud Computing Exhibition Zone:
Do you want to meet iSV’s?
This October in San Jose, world beating independent software and SaaS
EVER FIND YOURSELF ASKING vendors will gather to hear from those leading the charge and delivering
THESE KINDS OF qUESTIONS? innovative solutions to assist their operations in the cloud.
The Cloud Computing for Software
• Where can I find customers for my cloud Vendors Conference offers an excellent
platform and hosting services? range of sponsorship and exhibition
opportunities to suit every need and
• Which emerging cloud challenges will offer budget. Top executives from every
my business lucrative opportunities facet of the software industry will come
going forward? together to focus on their ongoing
• Who should I partner with to take my challenges on the most pressing
solutions into new markets and add implementation, technological and
significantly to my bottom line? strategic issues facing them today. If
you need our speakers and delegates
Well, ask no more! as partners or clients, this event is your
biggest opportunity for you to meet, greet
Secure an exhibition space at the Cloud
and impress them in person.
Computing for Software Vendors Conference
and you’ll get the answers you need! So, if you have a solution or service that can help software vendors in
their quest to move their traditional software online, on demand and
Call (1)800 814 3459 to build a reach new customers, make sure you sign up today to secure your
package to suit your direct exclusive position at the conference – with very limited space and
business needs and budget! opportunities available, you simply cannot fail to get excellent exposure
for your company and secure real business benefits.
Get your brand in front of hundreds of senior YOUR EXHIBITION
decision makers from independent Software Vendors! AREA GIVES YOU
• Exhibition Booth • One to one meetings with ISVs
AN UNRIVALLED
• Platform demonstrations • Speaking slot on main agenda OPPORTUNITY TO:
• Cocktail drinks sponsor • Delegate seat drop • Provide highly targeted exposure
• Discussion table moderation • Outstanding branding for your brand and market leading
opportunities solutions
These are just a few ways to make sure every delegate leaves • Demonstrate your infrastructure
software/ hosting capabilities
with your business card in hand. Cloud Futures will build you directly to your target market and
the perfect package to make sure you get the very best from get their feedback and advice on
this unique forum your products
CALL CLOUD FUTUrES riGHT nOW On • Network, hold meetings and have
greater interaction with existing
(1) 917 270 4603
and potential clients
• Form relationships with senior level
nETWOrkinG DrinkS PArTY decision makers from software
vendors from right across the
On the evening of October 5, take the opportunity
industry!
to share a drink with industry leaders and network
with your peers. Make the vital new contacts
VERY LIMITED SPACES
and take advantage of this unique opportunity to
meet with the best from the Cloud Computing
AVAILABLE…
landscape under one roof, for one night only! Contact us to secure
your spot!
Contact Jim Cohen today on (1) 917 270 4603 or jcohen@cloudfutures.com

7. Make a difference to your bottom line - Register Now! SAVE
UP TO
$200
Cloud Computing for Software VendorS‘09
Register
NOW!
3 EASY STEPS TO REGISTER NOW!
1. Your Choice of Registration Package Date & Venue
Please tick the package price box you require below: October 6 - 7, 2009
The Crowne Plaza, San Jose, USA
DISCOUNTED STANDARD
BOOKINGS BEFORE PRICE Hotel Discounts
SEPTEMBER 3RD
We have negotiated a special room rate at the
PLATinUM PASS The Crowne Plaza. Reservation and price details
$1,395 $1,595
Full 2 day pass, Audio & Visual CD, Full will be sent to you when you register.
summit documentation + access to all
lunches, breaks and networking party
Group Discounts
GOLD PASS Take advantage of Cloud Futures unique
$1,195 $1,395
Full 2 day pass, Full summit group discounts. The more people you bring,
documentation + access to all lunches, the more money your company saves!
breaks and networking party
Contact the Cloud Futures team on
TrADiTiOnAL iSV PASS +1 800 814 3459 or +44 (0)20 7375 7575 or
Full 2 day pass, Full summit email ravi@cloudfutures.com for more details
documentation + access to all lunches, $995 $1,195
breaks and networking party
3. Payment
* Available to On Premise ISV's only
- ALL registrations will be verified Choose one of the following payment options:
AUDiO & ViSUAL CD $300 I enclose a check/draft for: $ ______________________
(payable to First Conferences Ltd)
2. Delegate Details
Please invoice my company: $ ______________________
Please photocopy this form for multiple registrations Customer Priority Code:
Purchase Order No.:_______________________________
Mr / Mrs / Ms / Dr: First name: Please charge my credit card: $ _____________________
Last name: Amex Visa Mastercard
Company: Position/Title: Credit card number:
Telephone: Fax: Expiry date:
Email: Security Code (3 digits on the back of the card):
Address: Name on card:
Signature:
ZIP Code: Country:
NB: FULL PAYMENT MUST BE RECEIVED BEFORE ACCESS TO THE SUMMIT
5 Easy Ways to Register today! Cancellation Policy
Places are transferable without any charge. Cancellations before
September 4, 2009 incur an administrative charge of 25%. If you cancel
• CALL Cloud Futures on +1 800 814 3459 or +44 (0)20 7375 7575 your registration after September 4, 2009 we will be obliged to charge
the full fee. Please note – you must notify Cloud Futures in writing of a
• FAx This form to +44 (0)20 7375 7576 or +1 800 814 3460 cancellation, or we will be obliged to charge the full fee. The organisers
reserve the right to make changes to the programme without notice. All
• EMAiL The Cloud Futures registration team on register@cloudfutures.com prices displayed are exclusive of vat (value added tax) unless otherwise
stated but, vat will be charged, where applicable, at the prevailing rate on
• MAiL This form to Cloud Futures 7 - 9 Fashion Street, London, E1 6PX , UK the invoice date and the relevant details will appear on the invoice. Please
see terms & conditions on https://secure.firstconf.com/cloudfutures/
• OnLinE Register your details securely at www.cloudfutures.com/usa usa/terms.htm for more information
Designed by The No Nonsense Group - www.tnng.co.uk
Fax this form to 1800 814 3460

8. From on-premise to on-demand! North America's only
conference that shows ISV's how to migrate to the cloud
SAVE
UP TO
$200
Cloud Computing for
Register
NOW!
Software VendorS‘09
October 5 – 6 2009, Crowne Plaza, San Jose, USA
Software vendors: Get your software
onto the cloud and on-demand to
profit from the explosive SaaS market
Take advantage of new opportunities in the exploding
SAAS market and meet the people blazing the trail
Who will you meet at the Cloud Computing • Software Strategy & • Systems Integration
for Software Vendors Conference Product Development • Finance
• Operations • Enterprise Architecture
The Cloud Computing for Software Vendors
Conference is the annual think tank for C-level decision • ISV/ VAR • Software Development
makers, software developers, systems engineers, architects • OEM & Business • Corporate Strategy
from the Independent Software Vendor space. Development
& more...
More great reasons for you to attend! Media Partners
1 Groundbreaking implementation case studies: Receive cutting
edge and insightful case studies from market-leading Software-as-
a-service (SaaS) companies to benchmark your own processes and
take away best practice techniques. No other event can deliver such
insights and the answers to key Cloud Computing challenges you face.
2 Interactive discussion tables: Join in a series of thought-
provoking discussion forums designed to drill down into the business
critical issues that matter to you most. Including defining cloud
opportunities, impact on traditional software distribution, Platform-as-
a-service, Partnerships and more...
3 In-depth workshops: With a selection of hot topic workshops
to choose from. These free learning seminars provide unique expert
analysis and delegate participation to ensure you take away blueprints
for successful Cloud Computing implementation strategies
5 Easy Ways to Register Today
4 Unrivalled networking: During the 13+ hours of dedicated
networking you will rub shoulders with the sharpest minds in Cloud
Computing. This will give you unprecedented opportunities to meet, www.cloudfutures.com/usa
discuss and debate with your Software peers and the industries most
innovative thinkers.
register@cloudfutures.com
5 No sales pitches: Cloud Computing for Software Vendors USA is an +1 800 814 3459 or +44 (0)20 7375 7575
independent event. Every presentation goes through a rigorous review
process in advance to ensure consistent high quality presentations for
+ 1 800 814 3460 or +44 (0)20 7375 7576
all speakers including sponsors. You will hear their capabilities in the
expo room, not the conference hall.
* Cloud Futures, 7-9 Fashion St, London, E1 6PX, UK
Your software needs to evolve - Find out how to take advantage of the SAAS revolution! Open NOW!