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Rawnet Lightning talk - 'Thinking, Fast and Slow' review

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Rawnet senior PHP Developer Mark Bennett outlines his thoughts on the book 'Thinking Fast and Slow' by Daniel Kahneman

Publié dans : Marketing
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Rawnet Lightning talk - 'Thinking, Fast and Slow' review

  1. 1. Thinking, Fast and Slow How We Make Decisions, And How To Make The Right Ones
  2. 2. Not my ideas... Daniel Kahneman Senior Scholar, Princeton University Nobel Prize for Economics, 2002
  3. 3. A Tale Of Two Systems System A Fast, intuitive, subconscious System B Slow, analytical, directed
  4. 4. System A Always working Looking for patterns Biases
  5. 5. System B Analytical Less biased Can be overwhelmed Lazy
  6. 6. Example A bat and a ball together costs £1.10 The bat costs £1 more than the ball How much does the ball cost?
  7. 7. The Answer... System A: 10p System B: 5p
  8. 8. Priming Assemble sentences using four words out of five finds he it yellow instantly grey was round hair his
  9. 9. Cognitive Ease Adolf Hitler was born in 1892 Adolf Hitler was born in 1887
  10. 10. Familiarity kadirga saricik biwonjni nansoma iktitaf
  11. 11. Halo Effect Alan: intelligent, industrious, impulsive, critical, stubborn, envious Ben: envious, stubborn, critical, impulsive, industrious, intelligent
  12. 12. Anchoring Was Gandhi more or less than 141 years old when he died? How old was Gandhi when he died?
  13. 13. Anchoring With Irrelevant Information Rigged wheel of fortune Always 10 or 65 Write down the number “Is the percentage of African nations in the UN higher or lower than this?” “What is the percentage?”
  14. 14. So… What Can We Do? You can’t stop System 1 You shouldn’t stop System 1 Be aware of System 1 biases
  15. 15. Watch Out For Biases Priming Cognitive Ease Familiarity Halo Effect Anchoring
  16. 16. Buy The Book
  17. 17. Learn more about Rawnet

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