Samsung Case Study *Please note that the recording of this webinar is available via the NewMR.org website* During the webinar, Keri shares a case study from Samsung. You can download a more detailed version of that case study by clicking here: https://bit.ly/3q2vqXU Ray Poynter discusses how the trend towards the democratisation of insights is increasing the reach and speed of insights, with Keri Vermaak, Regional Engagement Director at Infotools. Key topics will include: - Why focus on clients and end-users? - What are clients looking for, what are their priorities? - What does data democratization mean, how should it be delivered? - What do agencies need to do to enable client empowerment? - What are the key blockers that inhibit clients from being empowered? - What can agencies do to enable and leverage this process? Keri has written a post highlighting a case study where Infotools helped their client digest and utilize large amounts of social data. ‘Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences‘ – a useful insight into the sort of topics we’ll be discussing.

1. Empowering clients
to create faster insights
19 November 2020
Keri Vermaak
Engagement Director
Infotools
Ray Poynter
Founder
NewMR

2. Empowering clients
to create faster insights
• Introduction – Ray Poynter
• Discussion – Keri Vermaak & Ray Poynter
• A Samsung Case Study – Keri Vermaak
• Q & A

3. Empowering clients to create faster insights
Keri Vermaak
Engagement Director
Infotools
Ray Poynter
Founder
NewMR

4. Empowering
Samsung
Insights
Case Study

5. SHAPING THE FUTURE OF DATA INSIGHTS
The key question -
How can we speed up our time-to-insights?
Existing processes were:
• Manual
• Clunky
• Time-consuming
• Expensive
Reports were static, and an answer to just one question from an
executive team member could take weeks to deliver.
Samsung’s
Challenge

6. SHAPING THE FUTURE OF DATA INSIGHTS
Harmoni was used to:
• Bring together multiple data sources
• Provide real-time insights based on the latest available data
• Share insights through interactive dashboards and stories.
Infotools:
• Shape and harmonize the data for 7 key initiatives
• Trained Samsung insights team to use the platform
independently
• Ongoing support for complex projects and customized
reporting.
The
Solution

7. SHAPING THE FUTURE OF DATA INSIGHTS
Samsung are seeing more value from their investment in each
survey.
• Direct access to data to run their own analyses
• Quickly turn data into insight
• They now have next-level reporting
• Reduced single report requests to agencies, saving time and
money
• Speedy response to executive’s questions
• Creating custom variables and unique segments to leverage
their data in new ways.
The Result

8. SHAPING THE FUTURE OF DATA INSIGHTS
“Infotools has brought state-of-the-art output to Samsung data and
insights. Previous to that, we relied heavily on Tableau, traditional
tables, and PowerPoint decks. Infotools has enabled Samsung to handle
data in a much easier, faster way and become more independent from
research vendors.
More than just working with the data, Infotools has enabled us to better
manage our data visualization and make it easily shareable within a fast-
paced organization.
Furthermore, the consulting services and customer care Samsung
received from the Infotools team are outstanding. It is almost a 24-hour
support from very talented professionals.”
- Samanta Paulino, Sr. Manager Mobile Insights Capabilities, Samsung
In their
words…

9. Q & A
Keri Vermaak
Engagement Director
Infotools
Ray Poynter
Founder
NewMR

10. Thank You