Join ZappiStore’s founder Stephen Phillips and Ray Poynter as they discuss the role of Intelligence Augmentation and its potential impact on market research. This webinar is the fourth in our five-part Automation series, sponsored by ZappiStore. Read more about Intelligence Augmentation in Stephen’s GreenBook blog post here: http://www.greenbookblog.org/2017/05/31/the-future-of-research-is-not-ai-but-ia/

1. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Focus on IA not AI –
Intelligence Augmenta2on
Part 4 of 5 – Sponsored by ZappiStore
Broadcast 27 September, 9am New York, 2pm London
Stephen Phillips
Founder ZappiStore
Ray Poynter
NewMR

2. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Augmented Intelligence
Garry Kasparov
vs IBM Deep
Blue 1997
2005 Freestyle
Chess Word
Champs
Machines
Men
Centaurs

3. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Freestyle Chess 2005
The last four
GM + Machine GM + Machine GM + Machine
ZackS
Winner!
2 amateurs
+ 3 regular machines
+ knowledge of how to leverage IA

4. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Augmented Intelligence
• Intelligence Amplifica2on
• Cogni2ve Augmenta2on
• Machine Augmented Intelligence
• Introduc2on to Cyberne2cs, William Ross
Ashby 1956, ‘amplifying intelligence’

5. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Augmented Intelligence
ESOMAR Research World Sept 2017

6. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Augmented Intelligence – Discussion
Stephen Phillips
Founder ZappiStore
Ray Poynter
NewMR

7. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Augmented Intelligence – Q & A
Stephen Phillips
Founder ZappiStore
Ray Poynter
NewMR
Bey Adamou
Research Through Gaming

8. Focus on IA not AI – Intelligence Augmenta2on
Ray Poynter, September 2017 – Part 4 of 5 Automa2on 2017
Thank You!