Lead with Insights, Break Stereotypes

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MR is helping brands empower their female audience through advertising in three ways -1) Measuring shifts in sentiments and conversations over time to understand WHAT NOT to say (and WHAT to say) 2) Understanding HOW to communicate, so that the message resonates, inducing a sense of empowerment, positivity and inspiration 3) Encouraging brands to create Ad platforms that redefine the status quo, promote collective betterment and cross boundaries in their appeal We will borrow learnings from some of the global women empowerment campaigns that set an example, to prove the power of MR in creating brand impact.

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Festival of #NewMR
2019

Lead with Insights,
Break Stereotypes

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3. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019

4. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Self-doubt in the way?

5. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Women = Self-doubt Worth

6. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Role of Brands & Advertising Influence Perceptions Communicate Effectively Evolve with Time

7. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Advertisements are a reflection of social realities….

8. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 …and the prevailing culture

9. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 They mirror the society’s desires…

10. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 …in-turn, fueling consumer desires for the brand

11. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Brands need to show that they understand….

12. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 …and be consistent in their communication

13. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 It’s time to build brands like and for the woman of today

14. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Unilever Ads: A not so ‘fine balance’

15. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Dove: Campaign for Real Beauty

16. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Journey of fairness cream’s advertising in India

17. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Always’ #LikeAGirl Campaign

18. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 GoldieBlox: Closing gender gap in STEM

19. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 GoldieBlox: Closing gender gap in STEM

20. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 The end…or is it?

21. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Q & A Kanika Malik Your Photo Sue York NewMR

22. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 NewMR 2019 Sponsors Communication Gold Silver

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