Neil Gains of TapestryWorks and Happy Anggraini ABN Impact explore 'Do Western brands understand the needs of Muslim women in SE Asia?' = first broadcast as part of the Festival of NewMR 2016.

1. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Do
Western
brands
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
TapestryWorks
Happy
Anggraini
ABN
Impact
2
February,
2016
#NewMR
2016
Sponsors

2. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Talking
to
the
implicit
brain
EmoJons
are
felt
not
thought
Research
should
be
less
verbal
We
think
visually

3. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
What
is
the
feeling
of
beauty?

4. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Using
visual
cards
to
map
the
goals
of
beauty

5. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Indonesian
women
desire
beauty
that
balances
the
goals
of
feeling
smart
and
confident,
with
those
of
being
authen3c
(to
yourself,
your
friends
and
your
role
in
society)

6. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
“Beauty
is
from
the
heart”
(hijab
wearer)

7. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
“Beauty
is
freedom.
She
is
beau,ful,
but
different,
because
the
colour
is
different
from
the
other
eggs.
If
everything
in
the
world
is
the
same,
then
there
is
no
colour”
(hijab)
“Beauty
is
about
freedom.
Free
to
do
what
I
want.
Not
being
told
what
to
do.
No
regula,ons”
(hijab)

8. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
“Makeup
is
one
of
the
supports
of
beauty”
(hijab
wearer)

9. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
“Every
woman
can
be
beau3ful,
but
it’s
not
all
about
makeup”
(no
hijab)

10. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
“Beauty
is
taking
good
care
of
yourself”
(no
hijab)

11. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
How are brands talking about
beauty in 2015?

12. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016

13. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Beauty
is
about
(he)art
as
well
as
science
Beauty
should
be
less
serious
and
more
fun
Beauty
is
not
just
about
“me”
Beauty
can
be
enhanced,
but
it’s
not
just
about
physical
appearance
Beauty
can
be
sexy,
in
the
right
context

14. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016

15. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Thank
You!

16. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016
Q
&
A
Neil
Gains
TapestryWorks
Happy
Anggraini
ABN
Impact
Sue
York
NewMR
#NewMR
2016
Sponsors

17. Do
Western
beauty
brands
really
understand
the
needs
of
Muslim
women
in
SE
Asia?
Neil
Gains
&
Happy
Anggraini,
Fes3val
of
NewMR
2016