The presentation will provide an overview of the key forms of research that are frequently conducted to support the UX design process – and how they are traditionally conducted. The presentation will then focus on two forms of UX research and the positive impact that moving these into the digital realm has on the quality, timing, and cost of the research – as well as highlighting the challenges it brings.
12. UX Research and the posi1ves and challenges of going digital
Sarah Boden, Qantas Loyalty
Festival of
#NewMR 2017
Online unmoderated - Posi?ves
• Fast turn around - can turn around in 24 hours
• Larger sample sizes – more robust results
• Elimina1on of moderator bias
• Ability to get hard sta1s1cs
• Ability to gather other metrics – ease of use and sa1sfac1on measures
• S1ll get qualita1ve feedback to diagnose cause of issues - via video footage
• User users own device – therefore not constrained by the technology
• It is more natural – not in a lab/contrived environment
• Less 1me commitment by each user – they don’t need to travel anywhere
• Can include users from across the country – not just located in the near vicinity
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