In this webinar with NewMR sponsor Ayda and Ray Poynter, the challenges facing research in 2022 are addressed in two presentations. In the first of two presentations for this event, we join Shifra Cook, as she shares why a participant-first approach is vital for ethical, trustworthy and responsible research, and why designing with the participant experience in mind benefits all stakeholders. Participants have fallen at the bottom of the priority list for too long, making them less willing to take part in research, and in turn harder and more expensive to recruit. Participants have the power to make or break the future of market research and it’s our job as research professionals to make it a positive and engaging experience for them. This session will provide actionable tips from a participant-first organisation and look at how technology can help solve this crisis. To access the recording, visit NewMR.org/Play-Again.