Geoff Lowe, Executive Director at Infotools, believes we need to completely rethink how we generate understanding for good things to be done in our clients’ businesses. - Why reporting can be more of a barrier than an enabler - Why there is a disconnect between the source of new information and action - Why static reporting is so last century - How you can provide significant value by empowering end-users to investigate data themselves. - What does the NewMR Study tell us about the possibilities in this space?