When to automate, when to use AI, and when to rely on humans

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As an experienced user of Automation and AI, Gaelle discusses what AI can and can’t do, and makes the case for Intelligence Amplification.

Formation

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

When to use Automa-on and
when to use AI
Gaelle Bertrand

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

Ar-ﬁcial
Intelligence
/
Automa-on

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

Ar-ﬁcial
Intelligence
/
The Human
Touch

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

Ar-ﬁcial
Intelligence
/
Chess

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

Intelligence Ampliﬁca-on
most eﬀec)ve use of informa)on technology and augments it with
human intelligence.

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

Thank You!

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

Q & A
Gaelle Bertrand
Kantar Media
Ray Poynter
NewMR

When to use humans and when to use AI
Gaelle Bertrand, Kantar Media
The Future of AI
& Automation

NewMR 2018 Sponsors
Communica?on
Silver
Gold

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