1.
Using Word Cloud Plus
to Analyze Text
Webinar January 2023

2.
Sponsors
Communication

3.
Using Word Cloud Plus to Analyze Text
• Welcome: Ray Poynter
• Sponsors
• Introduction to Word Cloud Plus
• Using Word Cloud Plus to analyze text
• Technical overview
• Q & A
• Closing announcements

4.
Will Poynter
Ray Poynter

5.
Word Cloud Plus - Quickstart

6.
Analyzing Text Data
• Clarify your question, select your data
• Cleaning the data
• Your initial word cloud
• Refining your analysis and cloud
• Possible next steps

7.
What is the simple picture of AI?
Does a longer answer change the picture?
ID
Which one word best describes
what you think about the
impact of Artificial Intelligence
on the business of insights and
research?
What else would you like to tell us about AI or Automation? Note, we
will be sharing the comments in the report, so please do not identify
yourself or use words that might cause offence to other readers.
1 Hype
Will always need the driver at the wheel. Ray, will you be around you
validate the findings in 10 years?
2 Lean Less manual steps, more thinking
3 Substantial
4
AI will be a huge enabler of researcher creativity, as it will free up a lot of
the tasks they currently conduct

8.
Analyzing the Text
• One word?
– Mostly positive, but plenty of negatives
– Mostly about efficient, focusing on transformation/revolution
• Phrases
– The roles of researchers
– The types of research
– The need for the human
– Respecting the people/humans we research
– The business of research
• Next, read the text for each heading to summarize – by a human
– In conjunction with all the quant data

9.
Technical Overview
Will Poynter

10.
● Security & compliance

11.
Internet

12.
● Security & compliance
● Weekly features

13.
5
Choice of Scoring
Algorithm
Per Phrase
Styling
6
Auto Stop Words
(50 languages)
References to
Source
7 8

14.
● Security & compliance
● Weekly features
● Upcoming

15.
Q & A
Will Poynter
Ray Poynter

16.
Closing Announcements
• Recordings
• ChatGPT – the first 100 days, webinar, 16 March
• Patreons
• Sponsors

17.
Sponsors
Communication

18.
Thank You
www.wordcloudplus.com