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Digital in-store - Reality vs Fantasy

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Digital in-store - Reality vs Fantasy

  1. 1. DIGITAL IN-STORE FANTASY REALITY DIGITAL TOOLS IN THE RETAIL SPACE vs
  2. 2. FANTASY
  3. 3. REALITY
  4. 4. WHAT IS INNOVATION ? THE NEXT BIG THINGOR NOT...
  5. 5. THE NEXT BIG THING BEACONTHE NEXT BIG THING ?
  6. 6. THE NEXT BIG THING ? BEACON SHOP TO CUSTOMER INTERACTION : TECH EVOLUTION 1999 2013 REALITY : MOST OF WHAT BRANDS ACTUALLY WANT TO DO WITH THIS... COULD BE DONE WITH THAT.
  7. 7. "TECHNOLOGY" THE NEXT BIG THING... OR NOT DONT THINK THINK "BENEFITS" BENEFITS FOR YOUR BRAND ! ! 
 
 BENEFITS FOR YOUR CUSTOMER
  8. 8. EXAMPLES 
 OF LACK OF BENEFITS OR ! ! ! ! NO UNDERSTANDING OF WHAT IS RETAIL THINK BENEFITS DONTs
  9. 9. EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL - WORKS ONLY AT NIGHT - COMPLEX INTERFACE AND 
 INTERACTION (KINECT) - UNSECURE DONTs INTERACTIVE WINDOW > DIGITAL IN-STORE IS ABOUT "EASINESS" RALPH LAUREN, INTERACTIVE 
 E-SHOPPING WINDOW (2007).
  10. 10. EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL MORGAN FLAGSHIP CHAMPS ELYSEES INTERACTIVE FITTING ROOMS : FACEBOOK LINK... > DIGITAL IN-STORE IS ABOUT "BUSINESS" DONTs INTERACTIVE FITTING ROOM "MORE YOUR CUSTOMER STAY 
 IN THE FITTING ROOM, LESS YOU EARN MONEY"
  11. 11. EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL > DIGITAL IN-STORE IS ABOUT « REAL PEOPLE" JOHN LEWIS VIRTUAL CLOTHES TOUCH SCREEN DONTs 3-D CLOTHES "I LOOK FAT !!" : BAD VIRTUAL EXPERIENCES
  12. 12. EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL FERRARI CAR CONFIGURATOR ON IPAD DONTs "I CAN DO IT AT HOME" > DIGITAL IN-STORE IS ABOUT «SENSORIALITY" FORGOT TO USE THE REAL FABRICS/ PRODUCTS IN THE SHOP AND LIMIT THE DIGITAL EXPERIENCE TO A TINY INTERACTIVE SCREEN
  13. 13. WHAT WE THINK ABOUT DIGITAL IN-STORE SINCE 2007, OUR GROUP MIXED RETAIL AND DIGITAL EXPERTS. WE UNDERSTAND WHAT IS A SATURDAY AFTERNOON IN A STORE, WHAT ARE PEAK HOURS, WHAT IS THE REALITY OF RETAIL… ! SO WE CREATE DIFFERENTLY
  14. 14. SHOW GUIDEHELP SELL ENTER
 TAIN 5 MAIN DIGITAL IN-STORE SOLUTIONS DIGITAL IN-STORE = 5 MAINS GOALS
  15. 15. SHOW GUIDEHELP SELL ENTER
 TAIN Hey! I'm here ! 5 MAIN DIGITAL IN-STORE SOLUTIONS WINDOWS, BUILDING FACADE : LET PEOPLE KNOW WHERE YOU ARE AND WHAT YOU SELL.
  16. 16. SHOW 
 SHOW THE SIZE OF THE BIGGEST MALL IN EUROPE 4 TEMPS
  17. 17. SHOW 
 840 LED VIDEO SCREENS, 240M LONG
  18. 18. BIG NON INTERACTIVE SCREENS : SHOW WHO YOU ARE, WHAT YOU SELL NESPRESSO CORNER SHOW
  19. 19. SHOW GUIDEHELP SELL ENTER
 TAIN You can't sell products people can't see 5 MAIN DIGITAL IN-STORE SOLUTIONS
  20. 20. HELP SMALL NON INTERACTIVE SCREENS : INFORMATIONS ABOUT THE PRODUCT CATEGORIES
  21. 21. SHOW GUIDEHELP SELL ENTER
 TAIN You can't sell products people don't understand 5 MAIN DIGITAL IN-STORE SOLUTIONS
  22. 22. SELL INTERACTIVE TOUCH SCREENS : EXPLAIN, COMPARE AND BUY NESPRESSO COFFEE CAPS SELL
  23. 23. SELL FOR THE SALEFORCE : CRM AND E-SHOPPING TABLETS
  24. 24. SHOW GUIDEHELP SELL ENTER
 TAIN Just WOW 5 MAIN DIGITAL IN-STORE SOLUTIONS
  25. 25. ENTER TAIN 18M LONG INTERACTIVE AQUARIUM SO OUEST
  26. 26. ENTER TAIN PHOTO-CALL LINKED TO FACEBOOK
  27. 27. ENTER TAIN 2 MECHANICAL PIANOS, 1 INTERACTIVE "JUKEBOX" (TOUCH SCREEN )
  28. 28. ENTER TAIN DIGITAL EXPERIENCE : BRAND CONTENT ON 40M2 LED SCREEN, PRODUCTS INFORMATIONS ON INTERACTIVE TOUCH SCREENS, LINKS TO FACEBOOK & TWITTER... PEUGEOT AVENUE
  29. 29. ENTER TAIN LIGHTPAINTING WITH YOUR BODY 40 M2 LED SCREEN, 1 KINECT
  30. 30. SHOW GUIDEHELP SELL ENTER
 TAIN Where are you ? 5 MAIN DIGITAL IN-STORE SOLUTIONS
  31. 31. GUIDE INTERACTIVE DIRECTORY DIRECTORY SHOW THE BRANDS, SHOW THE PATH
  32. 32. DIGITAL IN-STORE IS NOT ABOUT TECHNOLOGY, IT'S ABOUT ENHANCE OR COMPLETE THE 2 SPECIFICITIES THAT AN IN- STORE VISIT OFFERS (WHICH WILL NEVER BE POSSIBLE ONLINE) : OUR POINT OF VIEW HUMAN CONTACT & SENSORIALITY
  33. 33. IF YOU CAN DO IT AT HOME... IF YOU HAVE THE SAME SCREEN SIZE AT HOME... IF YOU DONT INTERACT WITH SALESMEN... IF YOU DONT USE REAL THINGS (FABRICS/PRODUCTS...)... IF YOU DONT UNDERSTAND RETAIL BUSINESS & SPECIFICITIES... IF THERE IS NO BENEFITS FOR YOUR BRAND OR YOUR CUSTOMER... OUR POINT OF VIEW DONT DO IT.
  34. 34. ! ! BRUNO AURET Partner @ RAYMOND ! SAGUEZ & PARTNERS ! 21 years in the internet industry. ! 100+ e-commerce international websites included Louis Vuitton, Clarins, Club Med, La Roche-Posay USA... ! 2007. Meeting with Olivier Saguez, founder of SAGUEZ & PARTNERS Group (one of the european leader in retail design, 180 employees). We started RAYMOND, the digital subsidiary and make work together retail and digital experts. ! 2014. Main references in digital in-store : Nespresso, Peugeot, Altarea, Unibail-Rodamco, Crédit Foncier, L'Oréal, So Ouest, Bouygues Telecom, Qwartz... WHO AM I
  35. 35. VOTRE CONTACT : ANTONY DE BASCHER 01 41 44 15 53 / a.debascher@raymond-interactive.com YOUTHANK YOUR CONTACT : ! ANTONY DE BASCHER ! 01 41 44 15 53 a.debascher@raymond-interactive.com ! www.raymond-interactive.com www.facebook.com/raymondinteractive www.twitter.com/Raymond_Agence ! 14, rue Palouzié 93400 Saint-Ouen !

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