A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa. Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015). Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage. The survey was conducted across smartphones and feature phones to highlight the differences in user consumption across the two types of mobile Internet connections.